News fatigued, busy with post-COVID life, cash-strapped. Your subscribers are at risk of churning. Get intimate, offer good value for money, and fight churn with data.

Save the trialists

Personalise retention e-mails

Increase prices smartly

Predict who is worth saving

Master how to save relationships with readers (and also know when to let go)

In the past three years, a median news brand more than doubled the number of online subscribers. But the interest in news on the pandemic faded in many countries.

Have you felt a cold breeze when Netflix, Spotify, and other media giants reported a slowdown in the first months of 2022? You are not alone.

Many consumers are back to offices and pre-pandemic routines, and they have less time for the media. People feel and fear the rising cost of living. Many adjust spending. What will you do when they cancel your subscription?

At this trying time, INMA gathers the best news industry experts and practitioners to master the latest retention strategies and tactics:

  • Convert trialists to full price and upgrade your longtime subscribers
  • Add features to subscriptions that make them indispensable
  • Personalize the way you talk to subscribers
  • Predict which relationships are worth saving or even bothering


Coming soon ...

Inês Espojeira

Inês Espojeira

Product Manager, Subscriber Engagement and Retention

Tomasz Gaweł

Tomasz Gaweł

Managing Director, Paid Content
Ringier Axel Springer

Haakon Johansen

Haakon Johansen

Founding Partner, Ageda & ex-Vice-President, Consumer Market

TinaShe Makwande

TinaShe Makwande

General Manager, Digital Subscriptions and Transactions

Maria Sgromo

Maria Sgromo

Head of Subscriptions
RCS Media Group

Radhika Shukla

Radhika Shukla

Head of Subscription Growth, Strategy and Analytics
Times of India

More speakers coming soon ...

Curated by

Greg Piechota

Greg Piechota

Lead, Readers First Initiative
International News Media Association (INMA)


Automation: Do more work with less resources

Bundling: Serve people’s needs beyond the news

Customer service: Arm your save teams with data

Data analytics: Understand your churn, act more confidently

Exit strategy: Plan a cancellation journey that makes people reconsider

Innovations in onboarding: Make good impression on the first day

Involuntary churn: Best practices in avoiding payment failures

Product lines: Upgrade and … downgrade customers

Subscriber engagement: Find ideas for new experiments

Supported by


Tuesday, June 7

Module 1: Saving subscribers amid a slowdown

Click here for more information on this module

Tuesday, June 14

Module 2: Fighting churn with data

Click here for more information on this module

Tuesday, June 21

Module 3: Smart pricing for retention

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership



Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me