Agenda


Tuesday, November 1

Theme: Today’s top product and data questions


10:00 a.m.-12:30 p.m.
(New York time)

About this module

In this session, Smart Data Initiative lead Ariane Bernard and Product Initiative lead Jodie Hopperton take you through the big challenges and opportunities facing the product and data communities today. They will be joined by authors, consultants, and other experts in the field.

Thursday, November 3

Theme: What are the data essentials and who should own them?


10:00 a.m.-12:30 p.m.
(New York time)

About this module

Product teams make big business decisions based on data. What are these essentials and where do they sit in the organisation? In this session, we’ll talk to companies large and small to understand how they made their first inroads into setting up data within their organisations, what teams they built, and what their challenges are now.

Tuesday, November 8

Theme: Gathering usable data


10:00 a.m.-12:30 p.m.
(New York time)

About this module

In this session, we’ll look at how we ask for data within our customer-facing products, and how we get this data clean, usable, and compliant. We’ll see examples of where and how - within our products and the customer journey – we have the best opportunities to ask for information, alongside some examples of different ways to collect it. And, of course, how to make sure this data is actually usable by being compliant.

Thursday, November 10

Theme: Data literacy and self-service: data for non-specialists


10:00 a.m.-12:30 p.m.
(New York time)

About this module

What kinds of data product managers should be able to pull themselves? What are the bigger issues we should be asking data analysts to solve. In this session we look at four case studies of the day to day tasks and relationship between product and data teams.

Tuesday, November 15

Theme: Personalisation


10:00 a.m.-12:30 p.m.
(New York time)

About this module

We’re gathering so much info on customers, demographics, behaviours, and motivations. Now what do we do with it? In this session, we’ll look at different examples of how using personalised data has informed product decisions from home page configuration to story selection and “read next” suggestions.

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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