How newsrooms can better impact and influence the business of news
Lessons in leadership
Content economics
Digital reader engagement
Transforming newsroom cultures to lead, understand data, and engage readers
The increasing impact that newsrooms are having in delivering on business goals such as engagement and subscriptions is crystal clear in the work INMA is doing with its Newsroom Initiative.
In this Newsroom Leadership Master Class, we will marshal the brightest editorial and innovation minds in news media to elevate high-performance newsrooms: people and talent, applying content economics to editorial decisions, and how best to engage readers.
With a world-class faculty of global experts, this INMA master class will dive into solutions for some of the newsroom’s thorniest problems, like:
- How to manage a newsroom in an economic downturn while continuing to professionally develop journalists, editors, and all personnel.
- How to quantitatively understand the value of your news brand’s content, how to evaluate what content triggers what outcomes, and how to put processes in place to permanently evaluate.
- What specific tactics drive reader engagement, ranging from thinking of journalism as a product to understanding what content generates responses such as converting casual readers into subscribers.
Speakers
Christian Broughton
Managing Director
The Independent
United Kingdom
Magnus Cohen
Deputy Head of Digital
The Times, The Sunday Times
United Kingdom
Soraiya Fuda
Head of Audience Development
News Corp
Australia
Nicholas Johnston
Publisher
Axios
United States
Carsten Knop
Editor
FAZ, Frankfurter Allgemeine Zeitung
Germany
Lucy Küng
Senior Research Fellow
Reuters Institute for the Study of Journalism
Switzerland
Pankaj Mishra
Co-Founder
Factor Daily
India
Mette Østergaard
Editor in Chief
Berlingske
Denmark
Caitlin Petre
Assistant Professor of Journalism & Media Studies
Rutgers University
United States
Hannah Sarney
Head of Audience Engagement and Executive Editor
The Financial Times
United Kingdom
Sandy Schlosser
Search Strategist
USA Today Network
United States
Thomas Schultz-Homberg
Chief Executive Officer
KStA Media
Germany
Topics
Meeting and exceeding user expectations Tools that promote trust promote engagement Understanding what converts readers to subscribers How to avoid a “counsel of despair” with climate change reporting When reporting is urgent not activism Managing a newsroom in a downturn Tough decisions Staff retention and development Developing human capital in the newsroom Superhuman journalists – what skills do they really need? Protecting people and keeping them healthy