The rising impact that newsrooms are having in lifting business outcomes such as engagement and subscriptions is crystal clear in the work INMA is doing with its Newsroom Initiative.
In this Newsroom Leadership Master Class, we will marshal the brightest editorial and innovation minds in news media to elevate high-performance newsrooms: people and talent, applying content economics to editorial decisions, and how best to engage readers.
With a world-class faculty of global experts, this INMA master class will dive into solutions for some of the newsroom’s thorniest problems, like:
Coming soon ...
Meeting and exceeding user expectations Tools that promote trust promote engagement Understanding what converts readers to subscribers How to avoid a “counsel of despair” with climate change reporting When reporting is urgent not activism Managing a newsroom in a downturn Tough decisions Staff retention and development Developing human capital in the newsroom Superhuman journalists – what skills do they really need? Protecting people and keeping them healthy
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.