Agenda


Thursday, December 1

Module 1: Lessons in leadership, goal-setting, and creating high-performance newsrooms

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Peter Bale Peter Bale
Newsroom Initiative Lead, INMA


Key themes for this module

  • Managing in an economic downturn
  • Making tough decisions
  • Staff retention and development
  • Developing human capital in the newsroom
  • Protecting people and keeping them healthy

Thursday, December 8

Module 2: Content economics, content strategy, and value propositions

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • What kind of content should you produce?
  • User-centricity models
  • Topics, new journalistic formats
  • How to test your newsroom and newsroom metrics

Thursday, December 15

Module 3: The newsroom’s evolving role in digital reader engagement

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to create content that maxmises engagement
  • Meeting and exceeding user expectations
  • Tools that promotes trust and engagement
  • Understanding what converts readers to subscribers

Questions? Contact us

Tom Corbett

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Ana Gutierrez

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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