15:00-18:30

19:00-21:00

Get re-acquainted with INMA members over drinks and nibbles at Jubilæumshaven (Tivoli Garden). Take part in Tivoli's adventure with this beautiful green gem. Jubilæumshaven – “anniversary garden” in Danish – is so well hidden from the roads that you almost forget you are in the middle of Copenhagen's inner city and in the middle of one of the world's oldest amusement parks (Tivoli).

Jubilæumshaven was designed in 2019 in connection with Tivoli Gardens' 175th anniversary and is thus one of the newer areas of Tivoli. Here, attention has been paid to detail. Enjoy a wonderful green space with both indoor and outdoor areas, which provides great flexibility in relation to the whimsical Danish weather.

Address: Tivoli: Vesterbrogade 3 - 1630 København V

08:15-9:30

Time to say hello to old and new INMA friends — in person! — over a morning coffee. We’d start the session at 9 normally, but we think this year we deserve some extra time to get reacquainted with fellow INMA members.

09:30-9:40

Welcome back to INMA’s annual event in Europe; where European media executives talk to peers from across the continent.

09:40-10:10

INMA’s CEO gives a global overview of the news media industry, two-and-a-half years into a pandemic that turned the world upside down.

10:10-10:40

Dorthe shares the latest news on the Danish CPMO and JP/Politikens Hus’s stand on publishers’ rights. She'll also discuss their journey of taking back control in the data war by setting up a segmentation platform called Relevance and designing a more balanced and transparent digital advertising ecosystem.

10:40-11:10

As Senior Advisor and Head of Media at The Copenhagen Institute for Futures Studies, Sofie looks at how changes in media have an impact on how we as citizens and organisations orient ourselves in a hyper-digital society. Sofie will share eight trends to look out for in 2023 in the tech and media industry that point towards the future media landscape.

11:10-11:50

11:50-12:50

Data plays a critical role in accelerating the digital transformation of news media. Armed with data insights, and through rigorous experimentation, news publishers aspire to engage audiences better, grow reader revenue, and reinvent advertising in the post-third-party cookie era. Two of INMA’s Initiative leads will give you a birds-eye view of the state of digital subscriptions and advertising revenue. Followed by a practical case study from a leading INMA member in Europe.

13:00-14:30

14:30-16:00

Back by popular demand, INMA Brainsnack presentations (aka Brainsnacks)! INMA members share case studies and insights in quick, seven-minute presentations across three parallel breakout sessions, each covering a specific topic. There will be time for Q&A and group discussions in between. We regroup after an hour-and-a-half to discuss key findings. Brainsnack Presentations will be added to the programme in the coming weeks and months.

Breakout 1: Digital subscriptions in a post-pandemic world. Hear practical case studies from across Europe on the art and science behind digital subscriptions for news media companies.
Supported by

• VOL.AT’s V+ Product by Russmedia, Austria
• NWZ StudiPlus by NWZ Medien, Germany
• Mååål! When Football and Robots Manage to Retain Subscribers by Stavanger Aftenblad, Norway
• More case studies will be shared

Breakout 2: Creating value with data analytics. Gain insights and best practices on how to gather more data from readers in accordance with the latest privacy legislation across Europe.
Supported by

• It's All About the Story - The Role of Data in the Journey to Customer Centricity by Mediahuis, The Netherlands
• Digimeter Scoring Model & Dashboard by Kleine Zietung, Styria Media, Austria
• ID Editorial News Assistant by Markus Franz, CTO at Ippen Digital, Germany
• Mission Local: A New Strategy Grows Subscriptions in 120 Markets by Funke Media, Germany
• More case studies will be shared

Breakout 3: Advertising revenue in a post-pandemic world. How to rejuvenate media advertising sales for a resurgent post-pandemic market.

• How a Simple Idea Turned Into a Successful Video Platform by Russmedia, Austria
• Amedia’s Target Group Builder by Amedia, Norway
• Svijet Kulture: Creating a highly profitable print magazine during the height of the pandemic by Hanza Media, Croatia
• Smart Ads: Intuitive But Scalable Digital Entry Product for Local SMBs by Kölner Stadt-Anzeiger Medien, Germany
• Control your data to maximise your revenue – The Ozone Project: a collaboration between British publishers: NewsUK, Reach, The Guardian, The Telegraph, DC Thomson, Independent, Evening Standard and Bauer Media by Danny Spears, COO at The Ozone Project
• More case studies will be shared

16:00-16:30

16:30-17:00

Get three actionable takeaways from each of the breakout sessions; presented in this closing session of the day.

19:00-22:00

The cozy and traditional Danish restaurant, Ravelinen, is located in the unique and beautiful location between Christianshavn and Amager. The building of Ravelinen goes all the way back to 1728 and used to be one of the city’s entry points, housing the guards controlling the passage into Copenhagen.

Busses will take participants to the restaurant. They will leave from the conference venue – PRESSEN – at 18:30.

Address: Torvegade 79, 1400 København

08:00-9:00

Get a detailed overview of Google’s data tools available for newsrooms.
Supported by

09:00-10:00

How do we steer insights into the implications of different business models for newsrooms - work and decisions that editors make? If we choose an advertising or reader revenue model, for example, what does it mean for content, workflow, and planning? What is the role of newsrooms in growing our number of subscribers?

10:00-10:45

10:45–12:45

Product teams: who works on what and for how long?

To create a culture of continuous innovation across the company, the way we work has to be aligned with our strategy. Customer focus (design thinking/service experience design). Attracting, finding and retaining the right people.

Hooking the Enfants Terribles – What do GenZ even want?

Given that Gen Z is the first truly digital native generation, its members’ needs and expectations toward the products they buy and consume are vastly different from anyone else’s before. Join Bente in exploring the matter and leave with no-nonsense tips to start fixing your biggest blind spot – your future audience.

Expedition 2025: five key lessons of Mediahuis’ digital transformation

The concept of a digital transformation does not end at some point. “I don’t believe that any media company can be completely transformed,” says Ezra Eeman. “It requires an ongoing effort.” In this presentation, Ezra will provide five lessons from Mediahuis’ own ongoing transformation.

12:45-14:15

14:15-15:45

Back by popular demand, INMA Brainsnack presentations (aka Brainsnacks)! INMA members share case studies and insights in quick, seven-minute presentations across three parallel breakout sessions, each covering a specific topic. There will be time for Q&A and group discussions in between. We regroup after an hour-and-a-half to discuss key findings. Brainsnack Presentations will be added to the programme in the coming weeks and months.

Breakout 1: Changing culture and fostering innovation. Discuss with fellow INMA members how we work in a post-Covid world, how to attract young readers as well as employees, and the growing role of product people in the news business.
Supported by

• EqualVoice by Katia Murmann, Chief Product Officer Media at Ringier
• Tags-Anzeiger Youth Lab by Josua Diggelmann and Samantha Wenger, Tamedia
• #UseTheNews: DPA Initiative across Europe by Meinolf Ellers, Chief Digital Officer, DPA
• A new way of cross-functional collaboration in mixed teams by Christoffer Larsson, CTO, Västerbottens-Kurirens Media
• More case studies will be shared

Breakout 2: Prioritising environmental sustainability. Having corporate environmental sustainability objectives, as well as covering climate change has several benefits: it can cut costs, improve efficiency, and create healthier workplaces. Less tangible benefits include improving brand reputation and customer loyalty, as well as staff morale. Hear about case studies and campaigns that have driven engagement, increased sign-ups, and brought in new advertising revenue.

• Green Credentials by The Irish Times, Ireland
• Adresseavisen’s visual campaign emphasizes the importance of sustainability for local ad client by Adresseavisen/Adresseavisen Brand Studio, Norway
• IMPACT Programme by Mediahuis, Belgium
• More case studies will be shared

Breakout 3: How to align newsroom culture with corporate culture. In this breakout group, we discuss how to steer insights into the implications of different business models for newsroom work and decisions that editors make. If we choose an advertising or reader revenue model, for example, what does it mean for content, workflow, and planning? What is premium content, and what is not?
Supported by

• 360 - Getting Audience Data in Front of Reporters by NTM, Sweden
• Responsive dashboard helping editors to monitor and improve their article performance by pd digital Hub, Germany
• How We Personalised the Experience for Super Local Users by Magnus Wahlberg, VK Media
• More case studies will be shared

15:45-16:15

16:15-16:45

Get three actionable takeaways from each of the breakout sessions; presented by group leaders.

16:45-17:00

09:00-09:30

We start the Danish Media Study Tour at Ekstra Bladet with an presentation-overview of the Danish media market by Troels Jørgensen, member of the INMA European Board.

Address: Rådhuspladsen 37, Copenhagen

09:30-12:00

Ekstra Bladet is a Danish tabloid newspaper, published by JP/Politikens Hus in Copenhagen. It was founded in 1904 as an evening edition to Politiken. In 1905 the newspaper was established in its own right and has since focused on investigative journalism, news, sports and entertainment.

Why are we visiting Ekstra Bladet? Ekstra Bladet was recently highlighted on INMA’s Smart Data Initiative blog titled “Ekstra Bladet develops tech behind contextual advertising”.

Address: Rådhuspladsen 37, Copenhagen. Third Floor.

12:00-13:00

13:00-15:30

Politiken is a leading Danish daily broadsheet newspaper, published by JP/Politikens Hus in Copenhagen, Denmark.

Why are we visiting Politiken? It is famous with INMA members for its 400% price increase of its ‘digital subscription’ offering; going from €10/$12 per month to €40/$48 per month (digital only). More on that in this past presentation.

Address: Rådhuspladsen 37, Copenhagen. Fifth Floor.

15:30-16:00

Click for directions

16:00-17:00

Dagbladet Information was established and published by the Danish resistance movement in 1943 during World War II. The paper was edited by Børge Outze and was illegal during the war as it was not regulated by the German occupying power. Following the liberation on 5 May 1945 Dagbladet Information was a reality and was officially founded in August 1945. Outze continued to work as the paper's editor in chief until his death in 1980. It has its headquarters in Copenhagen.

Why are we visiting Information.dk? Dagbladet Information is the youngest major newspaper in Denmark and remains independent of the larger publishing houses. The paper is owned by A/S Information and is published by A/S Dagbladet Information from Monday to Saturday. It is based in Copenhagen.

Address: Store Kongensgade 40C, 1264 København, Denemarken

17:00-19:00

19:00-21:00

Address: Palægade 8, 1261 København, Denemarken

08:30

Bus leaves from Hotel Kong Frederik to first visit.

Address: Vester Voldgade 25, Copenhagen

09:00-11:30

Berlingske Media is a Copenhagen-based media company that owns many newspapers, Web sites and radio stations. The main newspaper in the company, Berlingske, is one of the world's oldest newspapers, having published its first issue on 3 January 1749. In June 2014, Mecom sold Berlingske Media to the Belgian mediahouse De Persgroep (now DPG Media). After DPG Media's takeover, Berlingske Media is focusing on the four main brands: Berlingske, B.T., Weekendavisen (weekend paper), and Radio24syv.

Address: Pilestræde 34, Copenhagen

11:30-12:30

12:30-13:00

13:00-15:00

TV2 is one of two public broadcasters in Denmark. From 1 November 2009, all Danish television broadcasting became digital with DVB-T and MPEG4 standard. At the time, TV2 did not encrypt their main channel, but TV2 ZULU, TV2 CHARLIE, TV2 FRI, TV2 NEWS, and TV2 SPORT are subscription-only channels.

Although the main channel had been broadcast for free since the channel was launched, this ended in January 2012 when it was encrypted and required a monthly subscription charge along with the purchase or rental of a decoder. Now it is a fully subscription-based streaming platform.

Why are we visiting TV2? TV2 has gathered a lot of respect and admirers of its digital journalism and their success with digital transformation of their broadcast media into a paid service. It has been 10-12 years in the making, but today it clearly shows to everyone that you can develop a successful on-demand/streaming platform as the future of your business.

Address: 2450 Teglholmen, Copenhagen

15:00-16:00

Zetland was born out of frustration with the role of fast-paced news in society and in our daily lives. Zetland grew out of four journalists' minds and a cellar in Copenhagen. Hakon Mosbech, Silke Bock, Jakob Moll, and Lea Korsgaard quit their jobs in legacy media and dedicated themselves to figuring out how to make news less stupid and journalism more beneficial to society.

In March of 2016, the current Zetland was launched as a daily digital newspaper. With the support of three private investors and 1,400 founding members, the newspaper gathered a team of more than 20 people and began publishing a few stories every day.
2017: Zetland publishes everything simultaneously in text and audio format. Even with the option for readers to switch between the two formats halfway through an article.
2018. Zetland's custom-built publishing platform receives the Gold Medal from the Society for News Design Scandinavia.
2019: Zetland named Europe’s best news app
2020: Zetland’s membership module doubles in 12 months. More than 2,000 members are now ambassadors.
2021: 40+ employees, video-operation launches, groundwork for the possible launch of Zetland in other countries.

Why are we visiting Zetland? A pure-player, born in 2016, Zetland does not have the legacy baggage most of INMA’s member companies have. But how do you create brand quickly? Build a community? Zetland’s success story with its membership model (read their successful “member get member”-case study from the Global Media Awards; winner in 2020)

Address: Njalsgade 19D, 1. sal, 2300 Copenhagen

16:00