Making the end-to-end customer experience outstanding is product’s main role. Product is built around solving for user needs and wants, and the first step in any product process is to define a user problem. This is especially true at media companies.
As news organisations bring customers to the core of their business, understanding their behaviour is critical. From this data, publisher can identify opportunities, and current blockers, so customers can access and experience our journalism in the most rewarding way possible.
This Master Class will shed light on how to work with customers to seek out what they really want, how they want it, and how to use this data to prioritise your road map to move the needle closer to your business objectives.
Smart Data Initiative Lead
User Research Lead
Senior Director, Product Management
Gannett | USA Today Network
Khalil A. Cassimally
Audience Project Manager
Creator in Residence
Jessica Parker Gilbert
Former Senior Director, Product and Experience
Executive Director, Audience Research
Chief Product and Strategy Officer
NHST Media Group
Head of Audience Data Products
Readers First Initiative Lead
Chief Product Officer
Frankfurter Allgemeine Zeitung
Gathering product feedback: what to ask and how to ask it
Using data to identify behaviour patterns
Building for audience segments: developing cohorts
Determining what customers say they want vs. what they actually want
Figuring out what customer problems we should be solving for
Using data to verify hypotheses around customer needs
How to effectively test new products and features with users
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.