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The Media Subscriptions Town Hall

Hosted by INMA

Below are the recording and presentations from the INMA Media Subscriptions Town Hall presented by the Google News Initiative, FT Strategies, and the International News Media Association (INMA) on Tuesday, December 7, 2021.

The Media Subscriptions Town Hall

Recorded Tuesday, December 7, 2021

Welcome and Introductions
Presented by :

Greg Piechota
Lead, Readers First Initiative, International News Media Association, United Kingdom
Video Start Time: 00:00:01
Executive Briefing: Trends in Online Subscriptions in 2021 and Beyond
Presented by :

Greg Piechota
Lead, Readers First Initiative, International News Media Association, United Kingdom
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Video Start Time: 00:09:06
Expert Panel: Subscription-First Strategy In the COVID Era
Presented by :

Sulina Connal
Director, News and Publishing Partnerships, EMEA, Google, France
Video Start Time: 00:15:13
Tara Lajumoke
Managing Director, FT Strategies, United Kingdom
Video Start Time: 00:15:13
Publishers’ Panel: From Choosing the North Star Goal and Metric to Execution
Presented by :

Ronan Doyle
Retention Manager, Irish Independent (Mediahuis), Ireland
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Video Start Time: 00:38:30
Lenka Gallo
Manager, Subscription Marketing, Denik (Vltava Labe Media), Czechia
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Video Start Time: 00:38:30
Martin Prinz
Head of Reader Marketing and Sales, Oberösterreichische Nachrichten, Austria
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Video Start Time: 00:38:30
Guida Marques Pinto
Digital Innovation Director, Público, Portugal
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Video Start Time: 00:38:30
Case Studies: Ideas to Drive the Customer Subscription Lifecycle
Presented by :

Angélica Domínguez
Customer Strategy Director, El Pais (Prisa), Spain
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Video Start Time: 01:23:33


Graham McDougall
Head of Audience Management, The Courier (DC Thomson), United Kingdom
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Video Start Time: 01:45:26


Philipp Ostrop
Head of Product Development, Ruhr Nachrichten (Lensing Media), Germany
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Video Start Time: 02:00:51
Expert Advice: How to Scale Experiments in Subscriptions
Presented by :

Daisy Donald
Principal, FT Strategies, United Kingdom
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Video Start Time: 02:22:05
Tim Part
Senior Manager, FT Strategies, United Kingdom
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Video Start Time: 02:22:05
Summary and Takeaways
Presented by :

Greg Piechota
Lead, Readers First Initiative, International News Media Association, United Kingdom
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Video Start Time: 02:46:28
Camila Samilian
Program Manager, News & Publishing Partnerships, Google, United Kingdom
Video Start Time: 02:46:28
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