10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)
Key themes for this module
- Retain the subscribers gained in the COVID year
- Innovate with on-site and e-mail onboarding
- Get newsroom, product, and marketing work hand-in-hand
The retention point: How to accelerate time to value?
Robert Skrob, Author, “The Retention Point”, United States
Dagens Nyheter: What did we learn about retention in the COVID year?
Anna Åberg, Managing Editor, Dagens Nyheter, Sweden
Martin Jönsson, Head of Editorial Development, Dagens Nyheter, Sweden
Mediahuis: How did we organise to execute a new approach to engagement?
Hanne Hendrikx, Manager, Customer Retention, Mediahuis, Belgium