10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Greg Piechota
Lead, Smart Data Initiative, International News Media Association (INMA)

Key themes for this module

• What is the value of data as an asset for a news media company?
• How do you tie data back to your business strategy?
• Where does data sit organisationally and how a Chief Data Officer role could help
• What are the key data talents and skills you company needs to develop?
• How to move from descriptive to predictive and prescriptive analytics?
• How to build a data-positive culture?
• Where does data sit organisationally and how a Chief Data Officer role could help?

Today's classes

10:00 a.m.-10:10 a.m. (New York time)

Introductions

Greg Piechota, Lead, Smart Data Initiative, International News Media Association (INMA)

10:10 a.m.-10:45 a.m. (New York time)

Data Strategy of Hearst Newspapers: How to leverage the group’s scale with a unified approach to data

Daniel Hallac, Chief Product Officer, Hearst Newspapers, United States

10:45 a.m.-11:20 a.m.(New York time)

AI and Advanced Analytics at Ekstra Bladet: How to use data strategically as a driver for growth

Kasper Lindskow, Head of Research and Innovation, Ekstra Bladet, Denmark

11:20 a.m.-11:55 a.m. (New York time)

Responsible AI at Schibsted: How to manage risks when using data and AI technologies

Agnes Stenbom, Responsible Data and AI Specialist, Schibsted, Sweden

11:55 a.m.-12:25 p.m. (New York time)

The Role of a Chief Data Officer: How to elevate data strategy to the board

Tom Betts, Chief Data Officer, Kingfisher, United Kingdom

12:25 p.m.-12:30 p.m.(New York time)

Takeaways and overtime

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• How to lead your newsroom, product and marketing with metrics?
• How to shift from content to audience analytics?
• How to build newsroom-facing data products?
• How to predict who is going to buy a subscription or churn?
• How to personalise experiences and recommendations for your audiences?
• What experiments should you plan in 2021?

Today's classes

10:00 a.m.-10:10 a.m. (New York time)

Introductions

Greg Piechota, Lead, Smart Data Initiative, International News Media Association (INMA)

10:10 a.m.-10:50 a.m. (New York time)

Audience analytics at Media 24: How to shift from content to user analytics

Gareth Lloyd, Head of Data and Analytics, Media 24, South Africa

10:50 a.m.-11:30 a.m. (New York time)

Subscriber analytics at NHST: How to translate data into better subscription product

Ariane Grumstad, Head of Analytics, NHST, Norway

11:30 a.m.-11:40 a.m. (New York time)

News analytics with Google: How to collect, digest and analyse signals in real time and at scale

Eric Schmidt, Head of Advocacy for Data Analytics - Google Cloud, Google, United States

11:40 a.m.-12:20 p.m. (New York time)

Editorial analytics at Ippen Digital: How to assist the newsroom with data

Markus Franz, Chief Technology Officer, Ippen Digital, Germany

Florian Wirth, Head of Business Intelligence, Ippen Digital, Germany

12:20 p.m.-12:30 p.m. (New York time)

Takeaways and overtime

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• How to prepare for the post-cookie future of advertising?
• How to build your first-party data assets and how to use them to grow advertising revenue?
• How to mine text and other content assets to derive interests and build segments for contextual targeting?
• How to prove the effectiveness of new publishers’ ad products?
• How to build and release advertiser-facing data products?
• How to collaborate with others to grow the publishers’ walled gardens?

Today's classes

10:00 a.m.-10:10 a.m. (New York time)

Introductions

Greg Piechota, Lead, Smart Data Initiative, International News Media Association (INMA)

10:10 a.m.-10:50 a.m. (New York time)

Contextual advertising at Gazeta Wyborcza: How to develop new ad products with natural language processing

Joanna Balowska, Director, Sales and Ad Products Development, Agora, Poland

Luiza Pawela-Wargocka, Director, Big Data, Agora, Poland

10:50 a.m.-11:30 a.m. (New York time)

First party data collaboration at Diar: How to develop new ad products for publishers’ walled gardens

Helene Slettemoen, Director of Insights and Strategy, Diar, Norway

11:30 a.m.-11:40 a.m. (New York time)

Targeting at Mediahuis with Piano: How to drive ad effectiveness after the third party cookies depreciation

Nils Riise, General Manager, Nordics, Piano, Norway

11:40 a.m.-12:00 p.m. (New York time)

INMA briefing: The promise of first party data for publishers

Greg Piechota, Lead, Smart Data Initiative, INMA

12:00 p.m.-12:25 p.m. (New York time)

Advertising after the third-party cookies apocalypse: Opportunities for news publishers

Daniel Knapp, Chief Economist, IAB Europe, Belgium

12:25 p.m.-12:30 p.m. (New York time)

Takeaways and overtime