In the past decade, news publishers refocused on end consumers and many have rebalanced their disrupted business with reader revenues. The shift of the business model forced changes in technology, data, staffing, operating models and internal cultures. Today, news publishers are discovering that the new resources and skills can be applied to scale audiences, grow direct consumer revenue and reinvent advertising. The new data and tech stack becomes a backbone for digital business — as subscriptions, e-commerce and new advertising services are built on top of the stack. Media firms bet on the first-party user and content data — they register and login users, they mine content assets to derive interests, automate recommendations, create new ad offers. News publishers collaborate with each other like never before — they create login alliances, share business platforms, rent their software as a service, pool analytics teams to gain insights faster and accelerate the growth in digital. Publishers democratise data — the new internal and external data products are blooming, and help teams integrate insights into their daily work. Agile, cross-disciplinary work methods solve the hardest business problems. This master class offers a dive into the new world of smart data for news media. The key question for 2021 is: how do we speed up the transformation to customer-centric?
Director, Ad Sales and Product Development
Chief Data Officer
Chief Technology Officer
Head of Analytics
Chief Product Officer
Head of Research and Innovation, Ekstra Bladet
Head of Data and Analytics
What data is the most valuable? And how much data do you really need? What does it mean for a media organisation to be data-driven? And how to get your organisation there? How to use data and Artificial Intelligence algorithms responsibly in a privacy-centric world? What does a Chief Data Officer actually do? And do you need one? Whom should you consider partnering with to speed up your data and tech development? And how to work with competitors? How do you build employee- and customer-facing data products? And if built — how to get people to use the data? What can you do with the first-party data in practice? And how to build the cookie-apocalypse-proof ad products? How do you set up a growth squad? And what data-informed experiments to consider this year?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Senior managers, data managers, advertising managers, audience development managers