Agenda


Thursday, September 09

Module 1: The state of media advertising post pandemic and shaping our future focus

10:00 a.m.-12:30 p.m.
(New York time)

WHAT NOW? Advertising in media took a hit in the past 18 months. Some would say it was an acceleration of a trend already happening. So what now? As we take stock and reposition ourselves, what are hew trends we need to focus on?

10:00 a.m.
(New York time)

Welcome and introductions

The state of the advertising market. What are the trends we should be focusing on now?

Mark Challinor
Mark Challinor, Executive Producer and Former President, INMA



10:20 a.m.
(New York time)

What do we do with our 1st party data? How can we commercialise it with our advertisers?

Investing in first-party data is costly for an organisation. In this session, we will discuss how SCMP has developed its data strategy to add value and revenue across the whole lifecycle of a campaign from pitching to validation, personalisation, content development, brand safety/suitability, optimization, and reporting.

We will look at how a premium publisher can compete with low-cost probabilistic data sets and if a data-led solution always means a better ROI for every campaign.

Ian Hocking
Ian Hocking, Vice President (Digital), South China Morning Post

11:00 a.m.
(New York time)

Data + tech + creativity = better experiences for advertisers, better revenue for media?

Bloomberg Media is on track to deliver the best year in its history, with a first half performance led by its insight-driven approach and multi-faceted business audience. Hear how publishers can leverage their knowledge of their audience to deepen their connection with their users, grow subscriptions and drive better advertiser success.

Allison Schulte
Allison Schulte, Global Head of Data & Audience, Bloomberg Media, New York, USA

11:45 a.m.
(New York time)

What do advertisers really think of us, pre and post pandemic?

Partha Sinha is the ideal person to share knowledge and experience of agencies and advertisers. Not only due to his current senior position but also his past includes being Vice Chair/MD of McCann Worldgroup, MD of Publicis and Managing Partner at BBH. He will share his views on the latest advertising figures/trends and how he thinks we can compete with the big tech platforms plus how to get on the radar and mindset of media planners and buyers.

Partha Sinha
Partha Sinha, President, Times of India Group

12:25 a.m.
(New York time)

Takeaways and overtime

Thursday, September 16

Module 2: Competing and growing ad revenues in a challenging marketplace

10:00 a.m.-12:30 p.m.
(New York time)

REPOSITIONING. How do we compete against the big tech platforms? Hope do we structure for such? How do we rebuild our tech stack to regain share of online advertising?

10:00 a.m.
(New York time)

Welcome and introductions

10:10 a.m.
(New York time)

“Earned attention” for its advertisers. A new way to monetise?

Consumer attention is fragmented and scarce. Advertisers and media owners are now working in the attention economy. Hear how News Corp Australia is delivering the guaranteed, high quality attention of their audiences to advertisers to drive business outcomes.

Suzie Cardwell
Suzie Cardwell, General Manager Data & Ad Product, News Corp Australia

10:55 a.m.
(New York time)

Creating value with AI while decreasing dependence on the tech giants.

Kasper will present why and how Ekstra Bladet is working to develop responsible AI systems that will create value via among other things contextual advertising. Ekstra Bladet’s approach involves in-housing of the design of machine learning systems and deep partnerships with universities, as part of the Platform Intelligence in News project. The effort is part of Ekstra Bladet’s "path to freedom" from the tech giants which has also included the launch of a proprietary first party DMP (Relevance) and analytics platform (Longboat), and a complete ban on Google Analytics.

Kasper Lindskow
Kasper Lindskow, Head of Research and Innovation, Ekstra Bladet

11:40 a.m.
(New York time)

Beating Google at its own game? Replicating Google’s content & custom categories for advertisers.

Joanna Balowska
Joanna Balowska, Director of Sales & Ad Products Development, Agora

12:25 a.m.
(New York time)

Takeaways and overtime

Thursday, September 23

Module 3: Reshaping our media organisations for the future with the right tools, skills and approaches in advertising


Supported by

10:00 a.m.-12:30 p.m.
(New York time)

REVENUE. What now constitutes advertising (new ad formats, sponsored/branded content, e-commerce etc). Which is optimal? Do we even consider our own content studios? What tools can assist us? What exactly is effective programmatic advertising and is it all about dollars or cents?

10:00 a.m.
(New York time)

Welcome and introductions

10:10 a.m.
(New York time)

Developing an in-house content creation studio for maximising revenue.

How does the studio operate and how does it fit into the advertising ecosystem.

Tracy Day
Tracy Day, Managing Director, Creative Studio and Ad Innovation



Sean Stanleigh
Sean Stanleigh, Head of Content Studio, The Globe & Mail



Katherine Scarrow
Katherine Scarrow, Content Studio General Manager, The Globe & Mail



10:55 a.m.
(New York time)

Content creation tools in action

How has data science and journalistic expertise combined to create the best branded content campaigns for advertisers? Mark Field of Reach plc in London will share the secrets of highly targeted and effective advertising opportunities. How does Reach uses it's data tools to help produce award winning branded content campaigns?

Mark Field
Mark Field, Director of Client Strategy, Reach plc

11:55 a.m.
(New York time)

How Aftonbladet works with e-commerce to diversify its monetization strategy

Hear how Sweden's largest news media outlet implemented embedded e-commerce as a new way to drive revenue and build customer loyalty among its readers.

Daniel Britz
Daniel Britz, Digital Growth Manager at Aftonbladet, Schibsted

12:10 a.m.
(New York time)

How to create a programmatic advertising strategy which increases revenues and improves advertising performance

Hear an explanation of the fundaments of programmatic and why publishers may have an array of strategies for effective monetisation. Brian will also detail how his company changed their programmatic strategy, implemented the latest in ad tech and built a new programmatic product which ultimately led to record revenue & advertiser performance.

Brian Sheehan
Brian Sheehan, Head of Digital Innovation & Strategy, Mediahuis Ireland Group Limited

12:45 a.m.
(New York time)

Takeaways and overtime


Supported by



Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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