Audience Analytics Town Hall Replay & Presentations
Hosted by INMA
Below are the recording and presentations from the Audience Analytics Town Hall presented by the Facebook Journalism Project, the International Center for Journalists, and the International News Media Association (INMA) on Tuesday, November 30, 2021.
Audience Analytics Town Hall
Recorded Tuesday, November 30, 2021
Keynote: The role of data in business transformation to customer-centric
Presented by Riske Betten
Digital Director, Mediahuis Nederland, The Netherlands
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Digital Director, Mediahuis Nederland, The Netherlands
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Video Start Time: 00:14:42
Panel Discussion: Forming data-positive culture
Presented by :
Enrique Gómez
Chief Operating Officer, Grupo AM, Mexico
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Mariano Blejman
Chief Digital and Product Officer, Grupo Octubre (Página/12), Argentina
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Enrique Gómez
Chief Operating Officer, Grupo AM, Mexico
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Video Start Time: 00:38:14
Mariano Blejman
Chief Digital and Product Officer, Grupo Octubre (Página/12), Argentina
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Video Start Time: 00:52:41
Panel Discussion: Knowing readers and their journeys
Presented by :
Alexandre Cordeiro
Digital Strategy Manager, Editora Globo, Brazil
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David Hinojosa Aguirre
Deputy Director of IT Research and Development, Grupo Reforma, Mexico
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Guilherme Vieira
Director of Business, Technology and Operations, Gazeta do Povo, Brazil
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Alexandre Cordeiro
Digital Strategy Manager, Editora Globo, Brazil
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Video Start Time: 01:12:01
David Hinojosa Aguirre
Deputy Director of IT Research and Development, Grupo Reforma, Mexico
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Video Start Time: 01:22:42
Guilherme Vieira
Director of Business, Technology and Operations, Gazeta do Povo, Brazil
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Video Start Time: 01:38:24
Keynote: Applying data to grow engagement, reader and advertising revenue
Presented by Gareth Lloyd
Head of Research and Analytics, Media24, South Africa
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Head of Research and Analytics, Media24, South Africa
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Video Start Time: 01:59:01
Panel Discussion: Business applications of data
Presented by :
Giulianna Carranza
Chief Data Officer, El Comercio, Peru
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Leonidas Mejia
IT Manager, Grupo OPSA, Honduras
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Giulianna Carranza
Chief Data Officer, El Comercio, Peru
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Video Start Time: 02:23:30
Leonidas Mejia
IT Manager, Grupo OPSA, Honduras
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Video Start Time: 02:30:25
Takeaways, Jamboard notes, and poll results
Presented by Greg Piechota, Smart Data Initiative Lead, INMA, United Kingdom
and Maíra Carvalho, Lead, News Media Partnerships, Brazil, Meta, Brazil
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and Maíra Carvalho, Lead, News Media Partnerships, Brazil, Meta, Brazil
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Video Start Time: 02:49:00