Digital reader revenue is a path proven by the world's greatest news brands. It is the source of their competitive advantage at a time when advertising spend slows down in digital and in print, and print circulation dwindles.
Come along with INMA's industry-leading membership network learnings for this best-in-class look at what the transformation to reader revenue means, your real value proposition, news customer lifetime value, organising for growth and managing change, preparing stakeholders for launch, and the launch’s anatomy.
This exclusive Master Class is curated and moderated by INMA Researcher-In-Residence Greg Piechota, one of the world’s leading experts in reader revenue, an ex-Harvard and Oxford fellow, and a co-author of Unlocking the Customer Value Chain.
From content factories to journalism as a service
What the transformation to consumer revenue is really about? The guide for CEOs, marketing directors, and editors-in-chief.
Premium content and user experience
What value proposition readers pay for and why? Research and templates for internal workshops.
Maximising the news customer lifestyle value
How to speed acquisition, delay churn and grow revenue? Best practices in acquisition and retention.
Managing change and organising for growth
How to focus and mobilise teams and resources to deliver a breakthrough? Tested frameworks and workflows.
Priming the market
How to prepare customers, employees, owners and other stakeholders for the launch? Paywall launch communication secrets.
Anatomy of the launch
Step-by-step guide to the launch of a new subscription or membership product based on real life case studies.
Senior Conversion Manager
Chief Digital Officer
Manager Acquisition & Conversion
Chief Operations Officer
TechCrunch and Engadget
Director, Digital Products & Audience Development
Espen Egil Hansen
Former Editor-in-Chief and CEO
Director, Retention & CX
Grzegorz (Greg) Piechota
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Executives at news companies at the beginning of their subscription journey