How publishers deep into their digital subscription journey spark new ways of attracting users, registering and logging in users, and converting users into subscribers
Attracting new users
Registering and logging in users
Converting users into subscribers
What’s next in subscriber acquisition?
You are at least three years into your digital subscription journey, and you’ve begun to hit plateaus. Or you aren’t getting the results you think you need.
In this Master Class, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers.
The Master Class will be a de facto audit of subscription acquisition efforts and how to re-kindle growth.
Learn what next-generation efforts are under way to attract users to mature subscription news sites, how to register and log in users, and how to convert users into subscribers.
Topics
Acquisition strategies once the easy wins are behind you
What do mature subscription media companies do to grow their Web site with a paywall?
Best practices in subscriber acquisition
Practical examples to grow direct visits, manage social media, optimise search, paid marketing.
Emerging best practices in registration walls
Is a registration wall right for you? Or are there options short of this?
What value should you give users to register and log in?
What is the value-added to secure a registration short of subscription, and why should they log in?
Using special events to trigger new interest in your brand
What’s your strategy for big sporting events, natural disasters, elections? Free and open ... or something else?
Should you shift your paywall model to something else?
What’s new: dynamic paywalls, timewalls, and more
Price points and bundles
What is included in today’s premium packages? Go for more options or fewer options?
Acquisition strategies once the easy wins are behind you
What do mature subscription media companies do to grow their Web site with a paywall?
Best practices in subscriber acquisition
Practical examples to grow direct visits, manage social media, optimise search, paid marketing.
Emerging best practices in registration walls
Is a registration wall right for you? Or are there options short of this?
What value should you give users to register and log in?
What is the value-added to secure a registration short of subscription, and why should they log in?
Using special events to trigger new interest in your brand
What’s your strategy for big sporting events, natural disasters, elections? Free and open ... or something else?
Should you shift your paywall model to something else?
What’s new: dynamic paywalls, timewalls, and more
Price points and bundles
What is included in today’s premium packages? Go for more options or fewer options?
Faculty
Carolyn Adams
Business Manager, Customer
New Zealand Herald, NZME
Riske Betten
Digital Director
De Telegraaf
Jon Buckley
Vice President/Subscriptions and Media
The Wall Street Journal
David Eisman
Director, Subscriptions and Growth
Nine
Emilie Harkin
Executive Director, Customer Growth
The Atlantic
Yves Schebesta Jaggi
Head of Sales Intelligence and Development
Tamedia
TinaShe Makwende
Publisher
24.com, Media24
Gareth Lloyd
Head of Research and Analytics
24.com, Media24
Grzegorz (Greg) Piechota
Researcher-in-Residence
INMA
Shauna Plesmid
Digital Marketing Director, Subscriptions
The Washington Post
Kevin Young
Head of Audience
The Economist
Supported by
Agenda
Tuesday, October 6
Module 1: Best practices in audience development
Click here for more information on this module
Tuesday, October 13
Module 2: Best practices in driving engagement and consideration
Click here for more information on this module
Tuesday, October 20
Module 3: Best practices in converting subscribers
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$395 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership
Who should attend?
Executives at news companies at the beginning of their subscription journey