You are at least three years into your digital subscription journey, and you’ve begun to hit plateaus. Or you aren’t getting the results you think you need.
In this Master Class, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers.
The Master Class will be a de facto audit of subscription acquisition efforts and how to re-kindle growth.
Learn what next-generation efforts are under way to attract users to mature subscription news sites, how to register and log in users, and how to convert users into subscribers.
Acquisition strategies once the easy wins are behind you
What do mature subscription media companies do to grow their Web site with a paywall?
Best practices in subscriber acquisition
Practical examples to grow direct visits, manage social media, optimise search, paid marketing.
Emerging best practices in registration walls
Is a registration wall right for you? Or are there options short of this?
What value should you give users to register and log in?
What is the value-added to secure a registration short of subscription, and why should they log in?
Using special events to trigger new interest in your brand
What’s your strategy for big sporting events, natural disasters, elections? Free and open ... or something else?
Should you shift your paywall model to something else?
What’s new: dynamic paywalls, timewalls, and more
Price points and bundles
What is included in today’s premium packages? Go for more options or fewer options?
Business Manager, Customer
New Zealand Herald, NZME
Vice President/Subscriptions and Media
The Wall Street Journal
Director, Subscriptions and Growth
Executive Director, Customer Growth
Yves Schebesta Jaggi
Head of Sales Intelligence and Development
Head of Research and Analytics
Grzegorz (Greg) Piechota
Digital Marketing Director, Subscriptions
The Washington Post
Head of Audience
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Executives at news companies at the beginning of their subscription journey