10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)

Key themes for this module

• Where to find new users and how to attract them to your news Web site?
• How to grow direct visits, manage social media, optimise search, and invest in paid marketing?
• How to activate print subscribers to use your digital product?

Today's faculty

• Carolyn Adams, Business Manager, Customer, New Zealand Herald, NZME, New Zealand
• Jon Buckley, VP, Acquisition and Media, The Wall Street Journal, Dow Jones, United States
• Kevin Young, Head of Audience, The Economist, United Kingdom

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• How to use high-interest events, such as the pandemic or election, to introduce your brand?
• How to grow your e-mail database and use this channel to educate readers about the product and help them build a habit?
• How to experiment with different paywall models and set-ups to drive consideration?

Today's faculty

• Emilie Harkin, Executive Director, Customer Growth, The Atlantic, United States
• Shauna Plesmid, Director of Digital Marketing, Subscriptions, The Washington Post, United States
• Yves Schebesta Jaggi, Head of Sales Intelligence and Development, Tamedia, Switzerland

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• How to expose more readers to the registration or subscription offers?
• How to design friction-less check-out flows?
• How to study and experiment with pricing?

Today's faculty

• David Eisman, Director, Subscriptions and Growth, Nine, Australia
• Riske Betten, Digital Director, De Telegraaf, Mediahuis, Netherlands
• Gareth Lloyd, Head of Research and Analytics, and TinaShe Makwende, Publisher, 24.com, Media 24, South Africa