Accelerate your knowledge of data strategy at news media companies and the practical applications of data to facilitate audience, content, and advertising
Data strategies and playbooks
Audience and content applications
Advertising applications
Tie data back to your business objectives
News media companies have recently built up their data strategies with limited objectives. That is quickly changing.
Changes in privacy and security, the third-party cookie's impact on the advertising ecosystem, and cost-driven needs for new efficiencies are forcing a re-think to tie data more closely to broader business objectives.
Across 3 live sessions and 7+ hours of programming, learn from INMA how data strategies are emerging from market changes. Get a peek at the real story behind personalisation and how first-party data becomes the new oil for digital advertising.
There is even a COVID angle to data: With smaller companies as a result of the lockdowns and downturn, how to accelerate automation for marketing, sales, and other functions?
Speakers
John Boynton
Chief Executive Officer
Torstar
Suzie Cardwell
General Manager Data & Ad Product Solutions
News Corp Australia
Jennifer Frigault
Vice President, Business Intelligence
Gannett | USA Today Network
Robin Govik
Director of Development
Bonnier Media Local
Jerzy Gulczyński
Managing Director
Managing Director, Ring Publishing/Ringier Axel Springer Poland
Ian Hocking
Vice President, Digital
South China Morning Post
Ludwig Krokstedt
Head of Media Insights
Schibsted Media
Trui Lanckriet
Group Data & Insights Director
Mediahuis
Sarah Lück
Data Scientist
Axel Springer
Mattias Pehrsson
Head of Editorial Development
Bonnier News Local
Koen Verstrepen
CEO
Froomle
Earl J. Wilkinson
Executive Director and CEO
INMA
Tim Wolfe
Vice President, Revenue Operations
Gannett | USA Today Network
Agenda
Thursday, September 10
Module 1: Data Strategies and Playbooks
Click here for more information on this module
Thursday, September 17
Module 2: Audience and Content Applications for Data
Click here for more information on this module
Thursday, September 24
Module 3: Advertising Applications For Data After the Third-Party Cookie
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$395 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership
Who should attend?
Senior managers, data managers, advertising managers, audience development managers