10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)
Key themes for this module
- What do you want data to achieve for your company?
- Where does data sit organisationally?
- Where is data in the culture of your company? Where do you want it to be?
- What KPIs or benchmarks or signals might you share that would help peer publishers?
- How are you democratizing access to data?
- The path to use data for more automation
- Where emergence of privacy and security sits with data strategy
- What are the practicalities of getting from where you were to where you want to be from people, mindset, and skill sets perspectives?
- What you need more of and less of in your data lake
Today's case studies
The CEO’s Perspective: Data’s Role in Torstar’s
Three years ago, Torstar was a valued Canadian brand rich in journalism and poor in data. To unlock recurring subscription revenue and high-performing advertising, it needed a data backbone to elevate customer signals, become smarter at subscriber acquisition and retention, and use first-party data to move past a likely (third-party) cookieless future. In this session, learn how Torstar made data its unique superpower, the organisation that had to be built, the people that populated the organisation, and how to leverage data beyond the core. Learn more about the urgent need for automation acceleration given the direction of the news industry and where privacy and security sits with their strategy.
John Boynton, CEO, Torstar, Canada
How Schibsted Media Makes Data Actionable
Schibsted’s commitment to “data as the new oil” started prior to today’s business objectives of subscription sales, engagement, and digital advertising. Catch up to the Schibsted data story and see how they are democratisating access to data to enable the business and make every employee the best analyst they can be. How do they balance the desire to make their individual news brands autonomous via data while centralising common efforts that can empower subscriptions and advertising? What does it take to get analysts and engineers as close to the business as possible? How to integrate tools to allow people and systems to make data-driven decisions? Where does Schibsted’s long path to personalisation sit today? This high-level presentation, punctuated by use cases, will address data pipelines, data warehouses, and visualization tools — along with what constitutes success with data today and in the coming years.
Ludwig Krokstedt, Head of Media Insights, Schibsted Media
Mediahuis’ Data Journey: Pragmatic, Influence, and
The data journey for Belgium-based Mediahuis is taking the company to the precipice of success on multiple fronts. They are smart about why and how to use algorithms and KPIs – fewer reports, more metrics that lead to action. They are aiming to use data-driven approaches more and more throughout the company, and they are democratising access to data at a high rate. They prefer pragmatism about the parameters of personalisation vs. segmentation. And as Mediahuis expands internationally, they are now scaling what they have learned the past five years. In this session, learn more about the strategic direction of Mediahuis with data — and what comes next.
Trui Lanckriet, Group Data & Insights Director, Mediahuis