What to expect on the Study Tour

The INMA World Congress Study Tour aims to provide a deep dive into 7-10 New York-based media companies and thought leaders. Nothing beats making personal visits and having frank discussions that can’t be had from a conference stage. INMA study tours are the best in the news business, surrounded by peers and led by Alan Mutter.

Study Tour Leader

Alan Mutter

Alan Mutter Photo

INMA’s popular World Congress study tours are organised and executed by Alan Mutter, an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism. A newspaper editor turned Silicon Valley start-up CEO, Alan knows the trends and nuances behind the trends impacting traditional media in the emerging Digital Age.

Recent INMA New York study tour stops

Recent Study Tour Stops

Advance Local | Atavist | Bloomberg | Business Insider | Chartbeat | Complex | Condé Nast | Facebook | Food 52 | Forbes Media | Google | Gothamist | Hearst | HuffPost | Lotame | Mashable | MediaMath | Nativo | NBC Universal | New York Times | Parse.ly | Piano | PlayBuzz | ProPublica | Reuters | Roads & Kingdoms | Scripps Networks | Skift | Slate | | Upworthy Vice Media | Wall Street Journal | WNYC

This year's New York study tour stops will be unveiled in Jaunary 2019.

Key themes to be covered

The highest-demand and most discussed topics for news media companies

What’s next in paywalls, paygates, and digital subscriptions

Latest learnings in consumer engagement

What a new generation of digital publishers can teach traditional media

How do we efficiently develop more and better content that triggers and retains?

How do we build advertising revenue in the new digital ecosystem?

Branded content and its role in publishing today

How to extract value from a legacy brand with niche products

How new technology makes it possible to create, acquire, and share content

How to use data and analytics to broaden audience and engage visitors

The art and science of audience segmentation and programmatic advertising