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May 15

7:30 a.m.-6:00 p.m.
Registration Desk

If you have not already done so, pick up your registration badge and print programme on the second floor of the Westin Times Square and join the Mobile Storytelling Workshop in the Pearl Room (9th floor) of the Westin Times Square – a short elevator ride. INMA World Congress participants only need one badge for the full week; no need for a second badge.

Westin Hotel Times Square
270 West 43rd Street
E-Walk, 2nd Floor (immediately past reception desk)

8:30 a.m.
Welcome Coffee

Westin Hotel Times Square
270 West 43rd Street
Pearl Room, 9th Floor

9:00 a.m.
Welcome and Overview

Managing Partner, Tapit Partners

Alan Mutter

9:15 a.m.
How to Win at Mobile Storytelling

The dynamic and immediate nature of smartphone publishing creates vexing challenges and exciting opportunities. Even if you think you know how to tell digital stories, mobile delivery requires fresh perspectives and new skills.

CEO, Garcia Media

Mario Garcia

9:45 a.m.
Why Mobile Storytelling Matters More Than Ever

With some 80% of users consuming news on smartphones, “digital first” must turn into “mobile first” for publishers. New technologies like AMP, augmented reality and 5G networks will lift consumer expectations for more and better content.

Vice President, Marketing, CCI Europe

Jacob Gjørtz

10:15 a.m.
Mobile Storytelling at the New York Times

Few publishers have dedicated more resources to enhanced mobile storytelling than the New York Times, which continues to innovate with rich media, interactive graphics and immersive experiences that it uses to actively build audience and subscription sales.

Senior Editor and Director of Strategy, The New York Times

Tyson Evans

Audience Engagement Editor, The New York Times

Zainab Khan

11:00 a.m.
Producing Effective Video for the Small Screen

Creating great mobile content is challenging. Producing effective mobile video is even harder. To be successful, publishers have to re-orient their newsrooms by changing everything from workflows to incentive programs.

Chief Strategy Officer, Independent Media

Vasantha Angamuthu

11:30 a.m.
How to Monetise Mobile Content

Compelling content can be combined with the instantaneous interactivity of the smartphone to create unprecedented commercial opportunities. We will explore how editors can and developers can embed revenue opportunities in their work.

CEO, Media Futures Ltd.

Mark Challinor

11:55 a.m.
Wrap-Up and Takeaways
12:00 noon
Retreat Concludes