Editor's Retreat: Mobile Storytelling Workshop

If you have not already done so, pick up your registration badge and print programme on the second floor of the Westin Times Square and join the Mobile Storytelling Workshop in the Pearl Room (9th floor) of the Westin Times Square – a short elevator ride. INMA World Congress participants only need one badge for the full week; no need for a second badge.

Location:
Westin Hotel Times Square
270 West 43rd Street
E-Walk, 2nd Floor (immediately past reception desk)

Location:
Westin Hotel Times Square
270 West 43rd Street
Pearl Room, 9th Floor

The dynamic and immediate nature of smartphone publishing creates vexing challenges and exciting opportunities. Even if you think you know how to tell digital stories, mobile delivery requires fresh perspectives and new skills.

With some 80% of users consuming news on smartphones, “digital first” must turn into “mobile first” for publishers. New technologies like AMP, augmented reality and 5G networks will lift consumer expectations for more and better content.

Few publishers have dedicated more resources to enhanced mobile storytelling than the New York Times, which continues to innovate with rich media, interactive graphics and immersive experiences that it uses to actively build audience and subscription sales.

Creating great mobile content is challenging. Producing effective mobile video is even harder. To be successful, publishers have to re-orient their newsrooms by changing everything from workflows to incentive programs.

Compelling content can be combined with the instantaneous interactivity of the smartphone to create unprecedented commercial opportunities. We will explore how editors can and developers can embed revenue opportunities in their work.