Every media company is trying to identify how to build the most efficient, performance-based advertising sales organisation. This half-day INMA Advertising Seminar will explore the right culture, understanding high-performing salespeople and their DNA, and the technology and tools to build lead generation and data-rich business development strategies.
Build and manage the best advertising sales talent, including identifying success traits and compensation plans that motivate.
Using data and tools to help build smart piplines and effective KPIs.
Value propositions that differentiate your company in a competitive media landscape.