New Delhi

Thursday, February 28

Pre-Road Map Briefing for CEOs:
Reader Revenue Innovation Strategies

Date: Wednesday, February 27
Time: 16:00-18:00
Location: Dainik Bhaskar Group, 10 & 11, Film City, Sector 16A, Noida, 201301
Who should attend: CEOs of INMA member companies sending delegations to Road Map
Format: One hour of presentation and one hour of Q&A

In this exclusive, invitation-only executive briefing, INMA will provide original data on the state of consumer revenue worldwide, analyse case studies and share insights that CEOs of Indian news media companies might wish to consider when preparing for their market future developments.

Topics to be covered include:

  • Best and worst practices: What can Indian publishers learn about the new business model from successes and failures of their Western colleagues?

  • Road map for the transformation: What does it take to shift a publisher focused on a print product and advertising customers towards a digital service and consumer-centric company?

  • Necessary investments: What changes in an editorial and marketing strategies, as well as operations and staffing might be necessary to develop capabilities to be ready when the time comes?

  • Business model innovation:What products and services beyond content do publishers sell successfully to consumers?

Workshop for Digital Managers:
Road Map to Reader Revenue-Ready News Business

Date: Thursday, February 28
Time: 9:30-18:00
Location: Dainik Bhaskar Group, 10 & 11, Film City, Sector 16A, Noida, 201301
Format: Eight hours of masterclass including six hours of lectures, discussions, exercises, lunch, and breaks

In this case study-driven and practical workshop, INMA will guide digital managers of South Asian publishers through the process of planning a road map to start preparations as soon as possible to get their news products and organisations ready to the implementation of new, consumer-driven business models when the market is ready and the time is right.

Topics to be covered in the Digital Managers Road Map session include:

  • New approaches to audience development and engagement: How to shift focus from chasing any reach to building a loyal consumer base that can be one day converted into paying customers? What could be the upside for the advertising business we are having now?

  • New value propositions: What do people value in digital news products and what do they want to pay for? How to develop a content portfolio that might be monetised with consumer revenue? How to negotiate objectives of advertising and consumer revenue business in the future?

  • New operating models: How to organise editorial and marketing activities to deliver on a new strategy? What new skills or talent do we need?

  • New data analytics: How to move from product-only analytics to people analytics? What user behaviours matter in predicting their propensity to buy? What data should we share with the newsroom and marketing teams to help them transform the business?