INMA MEMBER PRICES
Media Subscriptions Study Tour
By February 1
€4,995/
US$5,600
US$5,600
After February 1
€5,495/
US$6,200
US$6,200
|
• Economics of content • Freemium vs. meter vs. hybrid • Subscription triggers • Price points • Netflix/Spotify lines • Emerging Subscription KPIs • Algorithms • Where Google + Facebook can help |
• Registration process • New audience pockets • Tech systems that work • Role of the newsroom • Content locks • Reader revenue beyond subscriptions • Loyal non-subscribers • Sharpening differentiators |
Jim Albrecht
Product Management Director
Google
United States
Jim Albrecht LinkedIn
Fernando Belzunce
Editorial Director Regional Media
Vocento
Spain
@beltxunFernando Belzunce LinkedIn
Alexandra Beverfjord
Chief Editor and CEO, Dagbladet
Aller Media
Norway
@Beverfjord
Alexandra Beverfjord
Christopher Bones
Author
Leading Digital Strategy & Optimising Digital Strategy
United Kingdom
Christopher Bones
Bjørn Bore
Editor, Dagbladet Plus
Aller Media
Norway
@bjorn_bore Bjørn Bore
Michal Branski
VP Strategy
Wirtualna Polska
Poland
@vxel Michal Branski
Danuta Breguła
Director Digital Strategy
Gazeta Wyborcza
Poland
Danuta Breguła
Frank Bratland
Head of Marketing, Dagbladet Plus
Aller Media
Norway
LinkedIn
Anna Careborg
Acting CEO, Editor in Chief
Svenska Dagbladet (SvD)
Sweden
@annacareborg
Brendan Collogan
General Manager Customer Marketing
News Corp.
Australia
@BrendanColloganBrendan Collogan
Ben Cotton
Executive Director, Subscription Growth
The New York Times
United States
@benjaminrcottonBen Cotton
Mussa Dagnew
Performance Marketing Manager
VG
Norway
@MussaDagnewMussa Dagnew
Katarina Ellemark
Product Manager News Sites and Apps
Mittmedia
Sweden
Katarina Ellemark
Cosmin Ene
CEO & Founder
LaterPay
Germany
@cosmoeneCosmin Ene LinkedIn
Nick Flood
Managing Director, Digital
Dennis Publishing
United Kingdom
@nicholasfloodNick Flood LinkedIn
Luca Forlin
Director of Product Partnerships
Google
United States
Luca Forlin LinkedIn
Tomás García Morán
Digital Strategy Director
La Voz de Galicia
Spain
@tomasgmoranTomás García Morán
Robin Govik
Chief Digital Officer
MittMedia
Norway
Robin Govik LinkedIn
@rgovik
Stephan Granhaug
EVP Digital Development and Innovation
Aller Media, Norway
LinkedIn
@stephangranhaug
Espen Egil Hansen
Editor-in-Chief
Aftenposten, Norway
Espen Egil Hansen LinkedIn
@eghan
Frode Hansen
News Editor, Dagbladet
Aller Media, Norway
@frodehansen2
LinkedIn
Jon Heaton
Head of News Partner Engineering EMEA
Facebook
Jon Heaton LinkedIn
Marc Isler
Chief Revenue Officer, Digital Paid Media
Tamedia
Switzerland
@misler Marc Isler LinkedIn
Martin Jönsson
Head of Editorial Development
Dagens Nyheter, Bonnier News
Sweden
@dagensnyhetermj
Trevor Kaufman
Chief Executive Officer
Piano
USA
@TrevorNYTrevor Kaufman
Ted Kudinoff
Head of Plus
Aftonbladet
Sweden
@TedKudinoff
Anna Lindberg
CEO and Publisher
Öst Media, NTM
Sweden
Anna Lindberg
Fredrik Loennecken
Director for Consumer Business
NHST Media Group
Norway
Fredrik Loennecken
Julie Lundgren
Editor Product and Innovation
NHST Media Group
Norway
@JulesLundgrenJulie Lundgren
Jim McKelvey
Director & Co-Founder
Square
United States
@2000F Jim McKelvey
Pål Nedregotten
Executive Vice President
Amedia
Norway
@nedregotten Pål Nedregotten
Fredrik Nøring
CEO Norkon
NHST Media Group
Norway
Gautam Mishra
CEO & Founder
Inkl
Australia
@jeamish Gautam Mishra
Yasmin Namini
Digital Media Consultant and Advisor
United States
Yasmin Namini
Hilde Øier
Director Consumer Business
VG
Norway
Hilde Øier LinkedIn
Andiara Petterle
VP Product & Operations
Grupo RBS
Brazil
@apetterleAndiara Petterle LinkedIn
Grzegorz (Greg) Piechota
Researcher-In-Residence
INMA
@g_piechotaGrzegorz (Greg) Piechota LinkedIn
Jess Ross
Chief Product Officer
Fairfax Media
Australia
Jess Ross LinkedIn
Lena K Samuelsson
Publisher
Aftonbladet
Sweden
@LKlenakLena K Samuelsson LinkedIn
Anne Julie Saue
Head of Innovation and Growth
VG
Norway
@_AnneJulie_Anne Julie Saue LinkedIn
Christoph Schmitz
Product Development Manager, Dagbladet Plus
Aller Media
Norway
Christoph Schmitz LinkedIn
Shéhérazade Semsar-de Boisséson
CEO
Politico Europe
Belgium
@SherazadeSemsar
Gard Steiro
News Editor
VG
Norway
@gsteiroGard Steiro LinkedIn
Tone Tveøy Strøm-Gundersen
Managing News Editor
Aftenposten
Norway
Tone Tveøy Strøm-Gundersen LinkedIn
Thomas Sundgren
Head of Platforms and Partnerships
Mittmedia
Sweden
@thomassundgrenThomas Sundgren LinkedIn
Jane Throndsen
Editor/Head of Paid Content
VG
Norway
@ThrondsenJaneJane Throndsen LinkedIn
Bård Skaar Viken
Director Consumer Business
Aftenposten
Norway
@bsvikenBård Skaar Viken LinkedIn
Ingeborg Volan
Editor Reader Engagement
NHST Media Group
Norway
@ingeborgvIngeborg Volan LinkedIn
James Webb
Group Product Manager
Financial Times
United Kingdom
@jameswebbJames Webb LinkedIn
Earl J. Wilkinson
Executive Director and CEO
INMA
@earljwilkinsonEarl J. Wilkinson LinkedIn
Eirik Winsnes
Development Editor
Aftenposten
Norway
@eirikwinsnesEirik Winsnes LinkedIn
Robert Whitehead
Board Member
McPherson Media Group
Australia
@robertwhitehead Robert Whitehead LinkedIn
Peter Wolodarski
Editor-in-chief
Dagens Nyheter
Sweden
@pwolodarski Peter Wolodarski LinkedIn
Digital subscriptions represent the hottest subject in news media worldwide, and INMA continues to lead the news industry with Media Subscriptions Summit 2.0. Building on the wildly successful inaugural summit in London, this two-day summit in Stockholm will bring together the best practices internationally in how to acquire and retain media subscriptions, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.
Learn More
Go deep in the subject of digital media subscriptions with in-person visits to media companies in Oslo and Stockholm representing the cutting edge of strategies: hybrid, freemium, meter, membership, and more. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement. Most of all, see how they have transformed internal cultures to make the most of digital media subscriptions.
The Media Subscriptions Week will be held at the Hilton Stockholm Slussen, located in the heart of Stockholm. In addition to the Hilton, there are several four and five-star hotels we recommend within a 6 to 20-minute walking distance:
Lydmar Hotel (€233)
Sheraton Stockholm Hotel (€163)
Lady Hamilton Hotel (€154)
Victory Hotel (€154)
First Hotel Reisen (€150)
Hilton Stockholm Slussen (€144) - Summit Hotel
Scandic Gamla Stan (€107)
Note: These are online prices as of July 24, 2018. Prices will fluctuate based on demand. Please book early.
What is the attire?
Business casual
How to get to venue
Click here for a map of the Hilton Stockholm Slussen, venue for the Media Subscriptions Summit
About Stockholm
Visit Stockholm
Visit Sweden
Kayak
Stockholm Travel Book
For Study Tour Participants
Study Tour participants are encouraged to book their hotel accommodation for Sunday and Monday night (17, 18 March) in Oslo at the Scandic St Olavs Plass Hotel. The official hotel of the "Media Subscriptions Study Tour of Scandinavia" Oslo-part.
Sponsorship
Contact INMA's Raquel Meikle at raquel.meikle@inma.org to learn more
What will the weather be like?
Expect -3°C (27°F) in the evenings and daytime highs of 3°C (37°F)
Cancellations
Summit registrations are subject to a €225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15. Because of the high demand, there are no cancellations allowed for the study tour. Substitutions are allowed in all instances.
Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.
Note:
- Summit registrations are subject to a US$250/€225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15.
- Non-member registrations include a full year of individual membership in INMA.
Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me
Katy Schaff
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me
