How to break through the media subscription ceiling after the easy victories are behind: the nuances of triggers, pricing, and defeating the churn monster

Key Themes

Key Themes

• Economics of content

• Freemium vs. meter vs. hybrid

• Subscription triggers

• Price points

• Netflix/Spotify lines

• Emerging KPIs

• Algorithms

• Where Google + Facebook can help

• Registration process

• New audience pockets

• Tech systems that work

• Role of newsroom

• Content locks

• Reader revenue beyond subscriptions

• Loyal non-subscribers

• Sharpening differentiators

INMA Media Subscriptions Summit

Thursday and Friday, March 21-22

Analytics Study Tour Preview

Hilton Stockholm Slussen
Guldgränd 8, 104 65 Stockholm

Digital subscriptions represent the hottest subject in news media worldwide, and INMA continues to lead the news industry with Media Subscriptions Summit 2.0. Building on the wildly successful inaugural summit in London, this two-day summit in Stockholm will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.

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Media Subscriptions Study Tour of Scandinavia

Monday, Tuesday and Wednesday, March 18-20

Study Tour Preview

Oslo + Stockholm

Go deep in the subject of digital subscriptions with in-person visits to media companies in Oslo and Stockholm representing the cutting edge of strategies: hybrid, freemium, meter, membership, and more. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement. Most of all, see how they have transformed internal cultures to make the most of digital subscriptions.

Accommodations + Details

Stockholm Hotels

The Media Subscriptions Summit will be held at the Hilton Stockholm Slussen, located in the heart of Stockholm. In addition to the Hilton, there are several four- and five-star hotels we recommend within a 6- to 20-minute walking distance:

Lydmar Hotel (€233)
Sheraton Stockholm Hotel (€163)
Lady Hamilton Hotel (€154)
Victory Hotel (€154)
First Hotel Reisen (€150)
Hilton Stockholm Slussen (€144) - Summit Hotel
Scandic Gamla Stan (€107)

Note: These are online prices as of July 24, 2018. Prices will fluctuate based on demand. Please book early.


What is the attire?

Business casual

How to get to venue

Click here for a map of the Hilton Stockholm Slussen, venue for the Media Subscriptions Summit

About Stockholm

Visit Stockholm
Visit Sweden
Stockholm Travel Book

For Study Tour Participants

Study Tour participants are encouraged to book their hotel accommodation for Sunday and Monday night (17, 18 March) in Oslo at the Scandic St Olavs Plass Hotel. The official hotel of the "Media Subscriptions Study Tour of Scandinavia" Oslo-part.


Contact INMA's Raquel Meikle at to learn more

What will the weather be like?

Expect -3°C (27°F) in the evenings and daytime highs of 3°C (37°F)


Summit registrations are subject to a €225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15. Because of the high demand, there are no cancellations allowed for the study tour. Substitutions are allowed in all instances.


Media Subscriptions Study Tour
By February 1
After February 1
Media Subscriptions Summit
By February 1
After February 1

Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.

Media Subscriptions Study Tour
By February 1
After February 1
Media Subscriptions Summit
By February 1
After February 1

- Summit registrations are subject to a US$250/€225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15.
- Non-member registrations include a full year of individual membership in INMA.

PDF (Euros) | PDF (Dollars)

Global Sponsors

Questions? Contact us

Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me

Katy Schaff
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me