How to break through the media subscription ceiling after the easy victories are behind: the nuances of triggers, pricing, and defeating the churn monster

Key Themes

Key Themes

• Economics of content

• Freemium vs. meter vs. hybrid

• Subscription triggers

• Price points

• Netflix/Spotify lines

• Emerging KPIs

• Algorithms

• Where Google + Facebook can help

• Registration process

• New audience pockets

• Tech systems that work

• Role of newsroom

• Content locks

• Reader revenue beyond subscriptions

• Loyal non-subscribers

• Sharpening differentiators

Confirmed Speakers

Hege Yli Melhus Ask

Hege Yli Melhus Ask
Group CEO
NHST Media Group
Norway
@hegeymLinkedIn

Tomáš Bella

Tomáš Bella
Head of Digital
Dennik N
Slovakia
@kvasinkaLinkedIn

Alexandra Beverfjord

Alexandra Beverfjord
Chief Editor and CEO, Dagbladet
Aller Media
Norway
@Beverfjord Alexandra Beverfjord

Christopher Bones

Christopher Bones
Author
Leading Digital Strategy & Optimising Digital Strategy
United Kingdom
Christopher Bones

Michal Branski

Michal Branski
VP Strategy
Wirtualna Polska
Poland
@vxel Michal Branski

Frank Bratland

Frank Bratland
Head of Marketing, Dagbladet Plus
Aller Media
Norway
LinkedIn

Katarina Ellemark

Katarina Ellemark
Product Manager News Sites and Apps
Mittmedia
Sweden
Katarina Ellemark

Cosmin Ene

Cosmin Ene
CEO & Founder
LaterPay
Germany
@cosmoeneCosmin Ene LinkedIn

Tomás García Morán

Tomás García Morán
Digital Strategy Director
La Voz de Galicia
Spain
@tomasgmoranTomás García Morán

Stephan Granhaug

Stephan Granhaug
EVP Digital Development and Innovation
Aller Media, Norway
LinkedIn @stephangranhaug

Frode Hansen

Frode Hansen
News Editor, Dagbladet
Aller Media, Norway
LinkedIn @frodehansen2

Marc Isler

Marc Isler
Chief Revenue Officer, Digital Paid Media
Tamedia
Switzerland
@misler Marc Isler LinkedIn

Trevor Kaufman

Trevor Kaufman
Chief Executive Officer
Piano
USA
@TrevorNYTrevor Kaufman

Fredrik Loennechen
Director for Consumer Business
NHST Media Group
Norway
Fredrik Loennechen

Julie Lundgren

Julie Lundgren
Editor Product and Innovation
NHST Media Group
Norway
@JulesLundgrenJulie Lundgren

Alex MacCallum

Alex MacCallum
SVP of New Products and Ventures
New York Times
USA
@alexmaccallum Alex MacCallum LinkedIn

Jim McKelvey

Jim McKelvey
Director & Co-Founder
Square
United States
@2000F Jim McKelvey

Pål Nedregotten

Pål Nedregotten
Executive Vice President
Amedia
Norway
@nedregotten Pål Nedregotten

Fredrik NØring

Fredrik Nøring
CEO Norkon
NHST Media Group
Norway

Gautam Mishra

Gautam Mishra
CEO & Founder
Inkl
Australia
@jeamish Gautam Mishra

Yasmin Namini

Yasmin Namini
Coach, Facebook Local News Subscriptions Accelerator
United States
Yasmin Namini

Andiara Petterle

Andiara Petterle
VP Product & Operations
Grupo RBS
Brazil
@apetterleAndiara Petterle LinkedIn

Grzegorz (Greg) Piechota

Grzegorz (Greg) Piechota
Researcher-In-Residence
INMA
@g_piechotaGrzegorz (Greg) Piechota LinkedIn

Christoph Schmitz

Christoph Schmitz
Product Development Manager, Dagbladet Plus
Aller Media
Norway
Christoph Schmitz LinkedIn

Shéhérazade Semsar-de Boisséson

Shéhérazade Semsar-de Boisséson
CEO
Politico Europe
Belgium
@SherazadeSemsar

Ingeborg Volan

Ingeborg Volan
Editor Reader Engagement
NHST Media Group
Norway
@ingeborgvIngeborg Volan LinkedIn

James Webb

James Webb
Group Product Manager
Financial Times
United Kingdom
@jameswebbJames Webb LinkedIn

Earl J. Wilkinson

Earl J. Wilkinson
Executive Director and CEO
INMA
@earljwilkinsonEarl J. Wilkinson LinkedIn

Robert Whitehead

Robert Whitehead
Board Member
McPherson Media Group
Australia
@robertwhitehead Robert Whitehead LinkedIn

Peter Wolodarski

Peter Wolodarski
Editor-in-chief
Dagens Nyheter
Sweden
@pwolodarski Peter Wolodarski LinkedIn

INMA Media Subscriptions Summit

Thursday and Friday, March 21-22

Analytics Study Tour Preview

Hilton Stockholm Slussen
Guldgränd 8, 104 65 Stockholm

Digital subscriptions represent the hottest subject in news media worldwide, and INMA continues to lead the news industry with Media Subscriptions Summit 2.0. Building on the wildly successful inaugural summit in London, this two-day summit in Stockholm will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.

Learn More

Media Subscriptions Study Tour of Scandinavia

Monday, Tuesday and Wednesday, March 18-20

Study Tour Preview

Oslo + Stockholm

Go deep in the subject of digital subscriptions with in-person visits to media companies in Oslo and Stockholm representing the cutting edge of strategies: hybrid, freemium, meter, membership, and more. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement. Most of all, see how they have transformed internal cultures to make the most of digital subscriptions.

Accommodations + Details

Stockholm Hotels

The Media Subscriptions Summit will be held at the Hilton Stockholm Slussen, located in the heart of Stockholm. In addition to the Hilton, there are several four- and five-star hotels we recommend within a 6- to 20-minute walking distance:

Lydmar Hotel (€233)
Sheraton Stockholm Hotel (€163)
Lady Hamilton Hotel (€154)
Victory Hotel (€154)
First Hotel Reisen (€150)
Hilton Stockholm Slussen (€144) - Summit Hotel
Scandic Gamla Stan (€107)

Note: These are online prices as of July 24, 2018. Prices will fluctuate based on demand. Please book early.

Details



What is the attire?

Business casual

How to get to venue

Click here for a map of the Hilton Stockholm Slussen, venue for the Media Subscriptions Summit

About Stockholm

Visit Stockholm
Visit Sweden
Kayak
Stockholm Travel Book

For Study Tour Participants

Study Tour participants are encouraged to book their hotel accommodation for Sunday and Monday night (17, 18 March) in Oslo at the Scandic St Olavs Plass Hotel. The official hotel of the "Media Subscriptions Study Tour of Scandinavia" Oslo-part.

Sponsorship

Contact INMA's Raquel Meikle at raquel.meikle@inma.org to learn more

What will the weather be like?

Expect -3°C (27°F) in the evenings and daytime highs of 3°C (37°F)

Cancellations

Summit registrations are subject to a €225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15. Because of the high demand, there are no cancellations allowed for the study tour. Substitutions are allowed in all instances.

Registration

INMA MEMBER PRICES
Media Subscriptions Study Tour
By February 1
€4,995/
US$5,600
After February 1
€5,495/
US$6,200
INMA MEMBER PRICES
Media Subscriptions Summit (includes optional pre-Summit workshop)
By February 1
€1,495/
US$1,680
After February 1
€1,695/
US$1,920

Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.

NON-MEMBER PRICES
Media Subscriptions Study Tour
By February 1
€5,695/
US$6,395
After February 1
€6,195/
US$6,995
NON-MEMBER PRICES
Media Subscriptions Summit (includes optional pre-Summit workshop)
By February 1
€2,195/
US$2,475
After February 1
€2,395/
US$2,715

Note:
- Summit registrations are subject to a US$250/€225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15.
- Non-member registrations include a full year of individual membership in INMA.



REGISTRATION FORMS Register Online
PDF (Euros) | PDF (Dollars)

Media Subscriptions Week Sponsors

Click here to view the sponsor booth floorplan

Questions? Contact us



Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me

Katy Schaff
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me