• Economics of content
• Freemium vs. meter vs. hybrid
• Subscription triggers
• Price points
• Netflix/Spotify lines
• Emerging KPIs
• Where Google + Facebook can help
• Registration process
• New audience pockets
• Tech systems that work
• Role of newsroom
• Content locks
• Reader revenue beyond subscriptions
• Loyal non-subscribers
• Sharpening differentiators
Digital subscriptions represent the hottest subject in news media worldwide, and INMA continues to lead the news industry with Media Subscriptions Summit 2.0. Building on the wildly successful inaugural summit in London, this two-day summit in Stockholm will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.Learn More
Go deep in the subject of digital subscriptions with in-person visits to media companies in Oslo and Stockholm representing the cutting edge of strategies: hybrid, freemium, meter, membership, and more. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement. Most of all, see how they have transformed internal cultures to make the most of digital subscriptions.
The Media Subscriptions Summit will be held at the Hilton Stockholm Slussen, located in the heart of Stockholm. In addition to the Hilton, there are several four- and five-star hotels we recommend within a 6- to 20-minute walking distance:
Note: These are online prices as of July 24, 2018. Prices will fluctuate based on demand. Please book early.
What is the attire?
How to get to venue
Click here for a map of the Hilton Stockholm Slussen, venue for the Media Subscriptions Summit
For Study Tour Participants
Study Tour participants are encouraged to book their hotel accommodation for Sunday and Monday night (17, 18 March) in Oslo at the Scandic St Olavs Plass Hotel. The official hotel of the "Media Subscriptions Study Tour of Scandinavia" Oslo-part.
What will the weather be like?
Expect -3°C (27°F) in the evenings and daytime highs of 3°C (37°F)
Summit registrations are subject to a €225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15. Because of the high demand, there are no cancellations allowed for the study tour. Substitutions are allowed in all instances.
Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.
- Summit registrations are subject to a US$250/€225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15.
- Non-member registrations include a full year of individual membership in INMA.