• Economics of content
• Freemium vs. meter vs. hybrid
• Subscription triggers
• Price points
• Netflix/Spotify lines
• Emerging Subscription KPIs
• Where Google + Facebook can help
• Registration process
• New audience pockets
• Tech systems that work
• Role of the newsroom
• Content locks
• Reader revenue beyond subscriptions
• Loyal non-subscribers
• Sharpening differentiators
Product Management Director
Jim Albrecht LinkedIn
Leading Digital Strategy & Optimising Digital Strategy
Director Digital Strategy
Head of Marketing, Dagbladet Plus
Acting CEO, Editor in Chief
Svenska Dagbladet (SvD)
Product Manager News Sites and Apps
Director of Product Partnerships
Luca Forlin LinkedIn
Head of News Partner Engineering EMEA
Jon Heaton LinkedIn
Annie Zhang Jieping
Head of Editorial Development
Dagens Nyheter, Bonnier News
Head of Plus
CEO and Publisher
Öst Media, NTM
Director for Consumer Business
NHST Media Group
NHST Media Group
Digital Media Consultant and Advisor
Director Consumer Business
Hilde Øier LinkedIn
Chief Product Officer
Jess Ross LinkedIn
Product Development Manager, Dagbladet Plus
Christoph Schmitz LinkedIn
Shéhérazade Semsar-de Boisséson
Tone Tveøy Strøm-Gundersen
Managing News Editor
Tone Tveøy Strøm-Gundersen LinkedIn
Digital subscriptions represent the hottest subject in news media worldwide, and INMA continues to lead the news industry with Media Subscriptions Summit 2.0. Building on the wildly successful inaugural summit in London, this two-day summit in Stockholm will bring together the best practices internationally in how to acquire and retain media subscriptions, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.Learn More
Go deep in the subject of digital media subscriptions with in-person visits to media companies in Oslo and Stockholm representing the cutting edge of strategies: hybrid, freemium, meter, membership, and more. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement. Most of all, see how they have transformed internal cultures to make the most of digital media subscriptions.
The Media Subscriptions Week will be held at the Hilton Stockholm Slussen, located in the heart of Stockholm. In addition to the Hilton, there are several four and five-star hotels we recommend within a 6 to 20-minute walking distance:
Note: These are online prices as of July 24, 2018. Prices will fluctuate based on demand. Please book early.
What is the attire?
How to get to venue
Click here for a map of the Hilton Stockholm Slussen, venue for the Media Subscriptions Summit
For Study Tour Participants
Study Tour participants are encouraged to book their hotel accommodation for Sunday and Monday night (17, 18 March) in Oslo at the Scandic St Olavs Plass Hotel. The official hotel of the "Media Subscriptions Study Tour of Scandinavia" Oslo-part.
What will the weather be like?
Expect -3°C (27°F) in the evenings and daytime highs of 3°C (37°F)
Summit registrations are subject to a €225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15. Because of the high demand, there are no cancellations allowed for the study tour. Substitutions are allowed in all instances.
Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.
- Summit registrations are subject to a US$250/€225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15.
- Non-member registrations include a full year of individual membership in INMA.