A confidential executive briefing for Italy's leading media companies on global and European trends in strategy, transformation, innovation, and revenue diversification


Connect your company with the leading lights in Europe when you attend the INMA Media Briefing in Milan on Friday, March 2.

The INMA Milan Media Briefing will feature a global trends keynote by the association's U.S.-based CEO, along with best practices presentations on digital reinvention, digital subscriptions, revenue diversification, and more.

European companies presenting include Helsingin Sanomat, Axel Springer, Mediahuis, and El País.

This is your opportunity to connect with stories, companies, and people making transformation work. Get your invitation from INMA now.



Welcome coffee and pastries

Coffee sponsored by EidosMedia


Welcome and Introductions

The powerful network of the International News Media Association (INMA) comes to Milan. In these opening remarks by the INMA Europe Division's volunteer president, learn more about INMA and its key areas of focus in 2018.

Trude Margel Trude Margel
Managing Director, Itera Gazette, Norway LinkedIn @t_margel


The Global News Media Outlook

How news media companies are pivoting from print to multi-media will be the focus of this presentation: strategies, digital subscriptions, engagement, and monetisation trends.

Earl Wilkinson Earl J. Wilkinson
CEO, International News Media Association (INMA) LinkedIn @earljwilkinson


El País: Innovations from Spain's Leading Daily Newspaper

Learn how one of Spains leading daily newspapers is constantly reshaping itself for the digital age with close collaboration with companies like Google and Facebook for projects like multi-platform distribution, voice activated devices and artificial intelligence.

David Alandete David Alandete
Managing Editor, El País, Spain LinkedIn @alandete


Helsingin Sanomat's Successes in Digital Subscriptions

How a premium strategy changed Helsingin Sanomat's fortunes with paid content. When the metered model clearly did not work for Helsing Sanomat; they changed their strategy and their fortunes changed. Hear the inside story of their "Diamond Stories" case study.

Petteri Putkiranta Petteri Putkiranta
President, Helsingin Sanomat, Finland LinkedIn


De Standaard Builts Its Paywalls With Accessible Doors

De Standaard in Belgium has been experimenting with various paywall subscriptions and has struck a good balance with a porous freemium model.

M Naert Emmanuel Naert
Brand manager De Standaard, Mediahuis, BelgiumLinkedIn


Closing Session


Post-Briefing Drinks and Snacks

Reception sponsored by EidosMedia



Friday, 2 March from 09:00 to 13:00


NH Collection President Hotel, Milan, Italy


Business casual




Free. The event is free of charge, but you must register using this simple form so we know you're coming.


Free for Italian news media executives. The event is free of charge, but by invitation-only. You can apply for an invitation using this simple form (registration).

Questions? Contact us

Contact Tom Corbett


Tom Corbett
Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486.37.13.36
Click here to e-mail me