Through 31 Dec '17
1 January - 1 May
After 1 May
If the world’s leading publishers look at Scandinavia for inspiration. Who do Scandinavian media companies look to? The answer: A part of Europe next to the North Sea we call “The Low Lands” (or Benelux). In an extraordinary dive into an innovative media scene, INMA will guide you through emerging best practices and strategies from the leading European companies, with a special emphasis on Belgium and The Netherlands. One study tour, 3 seminars, and 1 European news media conference: All in one week. Visit leading publishers De Persgroep and Mediahuis, NRC Media, and TMG, as well as innovative startups Vice Media and WayneParkerKent (and others).
In an intense two days, learn how innovative Belgian and Dutch media companies are reinventing themselves for the Digital Age, punctuated with interactions by innovative Dutch start-ups that are disrupting media concepts. De Persgroep, Mediahuis, NRC, Vice Media, and many more, are leaders on the European media scene. They are moving faster, bigger and better than most European publishers. They are true Digital Innovators in Europe.
INMA's study tours are considered the best in the news media industry. Get a front-row seat and experience a deep dive into these companies. There is a strict limit on seating for this study tour, a sellout is expected, so please reserve your space early.
Go inside these companies in Amsterdam and meet face-to-face with decision-makers and leaders.Learn More
Pick and choose one of three parallel seminars on Wednesday.
Local Media Ideas Day
While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers. In this one-day seminar, burrow into case studies of European local media companies succeeding in business model reinvention – “unconferencing” ideation in the morning and rapid-fire Brainsnack Presentations in the afternoon. One full day specifically for and by local and regional media companies.
Native Advertising Workshop
In this deep-dive, workshop-style seminar, learn the inside traits of creating and selling quality, trustworthy native advertising that works. Lead by top news media executives Georg Burtscher, Managing Director at Russmedia Digital in Austria, and Gary Quinn, Editor, Content Studio at The Irish Times in Ireland. Punctuated by case study presentations from participants.
Reader Revenue Symposium — powered by Mather Economics
In this deep-dive, executive seminar, Mather Economics will take you on a journey of maximizing 'reader revenue'. Bringing together speakers from leading news media companies from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. Learn how innovative media firms are using data to make smarter, actionable decisions that drive results and grow reader revenue. And you will leave with a deeper understanding and tactics for how to increase revenue, grow audience, and manage costs.
The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. Learn the latest from European media companies in this 46th annual event. Topics will include:
• Digital Subscriptions
• Native Advertising Done Right
• Revenue Diversification
• New KPI's
• Engaging Customers
• Personalization w/o the Filter Bubble
• New Ways Generating Advertising Revenue
Executive Vice President & COO
JP/Politikens Hus, Ekstra Bladet, Denmark
Snapchat Discover, VG, Norway
Chief Digital Officer
Simon-Kucher & Partners, Germany
Project Manager Technology and Data Related Projects
Publisher and CEO
Head of New Business Media
De Twentsche Courant Tubantia, The Netherlands
Catrine "Catti" Rosengren
Product Development Manager
Bonnier News Next, Sweden
Head of Digital Audience
The Dallas Morning News
Styria Digital One, Austria
Story Studio, Ekstra Bladet
Bonnier News, Sweden
Christian Van Thillo
Owner and CEO
Datamining Breda, The Netherlands
Amsterdam’s funky, design hotel Lloyd Hotel & Cultural Embassy is located just an 8-minute walk from De Persgroep, venue for the 2018 European News Media Conference.
And it is offering a special accommodation discount for INMA delegates: 10% of the B.A.R. (=Best Available Rate) at the time of booking. In other words: the earlier you book, the better rate you’ll get.
To book a room at Lloyd Hotel & Cultural Embassy, book through the hotel’s website using the discount code INMA (valid for dates from 25-30 September).
If you prefer a more traditional, conservative hotel, we recommend the Hilton DoubleTree Hotel, right by Amsterdam Central Station; also offering 10% off the best available rate for INMA conference delegates, book here.
Lloyd Hotel & Cultural Embassy is the first 1-to-5 star design hotel in the world. Every room is different. The architecture and large chunks of the interior of Lloyd Hotel bear witness to the fact that this is a building soaked in history. Climbing one of the staircases, this history unfolds in film, pictures, and letters. Read more about this fascinating hotel here. It embodies Amsterdam's hip-, funky- and cool-ness. We think you'll like it.
How To Get There
It is highly recommended to take the train from Amsterdam International Airport to Amsterdam Central Station (due to heavy traffic).
Then from Amsterdam Central Station, take Tram "26 IJburg" (every 6 minutes) just outside the station building, platforn A3. Get off at stop 3 (8 minutes ride. Stop called "Rietlandpark"). Then it's just a 650m walk to De Persgroep Nederland.
If you're staying at the Hilton DoubleTree, it's a walk less than 5 minutes away from Amsterdam Central Station.
If you're staying at the Lloyd Hotel, take the above mentioned Tram 26 "Ijburg" and get off at stop called "Rietlandpark".
Parking: public parking is available outside the conference venue and costs 35EUR/day.
All sessions and presentations will be held in English.
Low Lands Innovative Media Study Tour: Amsterdam
3 Ideas Days: 2 of the 3 Ideas Days on Wednesday 26 September will take place at publishing company De Persgroep Nederland.
European News Media Conference: The 2018 European News Media Conference will take place at one of the Netherlands’ leading media companies: De Persgroep Nederland. Address: Jacob Bontiusplaats 9, 1018LL, Amsterdam
Can I Summit A Proposal for Brainsnack Presentation?
Has your news media brand done an extraordinary case study regarding new revenue streams; customer engagement?
Are you a local/regional news brand re-inventing itself and want to share you successes?
Are you a startup (company less than 5 years old) that has a tool or service that is useful for news media?
Please submit your case study through this Google form.
Brainsnack Presentations are 7-minute presentations (plus 3 minutes for Q&A). They're short, to-the-point and fun.
For any parts of Media Innovation Week, participants should fly to Amsterdam International Airport (aka Schiphol).
Amsterdam International Airport to the City Centre
Travelling to the city centre of Amsterdam is inexpensive and very easy via train. There is a train that runs every 10 minutes from Platforms 1 and 2 in the airport main 'Arrival Plaza'. Buy a ticket online to avoid the queues. One ticket costs €9,50.
Then walk or take Tram 26 ijburg (every 6 minutes. Details here) from Amsterdam Central Station to the Lloyd Hotel: just 3 stops away.
If you prefer to be directly transferred from the Amsterdam airport to your hotel, a taxi is an alternative option: price approximately €55. Keep in mind the Amsterdam Airport is very crowded and finding a taxi can be difficult. Busy traffic is the norm rather than exception in and around Amsterdam.
From Lloyd Hotel to Conference Venue
If you booked your hotel room at Lloyd Hotel (we recommend it!), it’s just a pleasant walk 850meter (~10-minutes) to De Persgroep; where the 2018 European News Media Conference, takes place. Map here.
There is also ample parking space available for those driving to De Persgroep. Address: Jacob Bontiusplaats 9, 1018 LL Amsterdam.
Intersect with the Media Innovation Week with what your time and budget allow: one day, two days, three days or all five days. However you plan your Media Innovation Week, you will leave with a unique vantage point that only INMA can deliver.
* Member rates are valid for INMA members and/or members of NDP Nieuwsmedia.
** Study tour registration fee includes: 2 hotel nights in Amsterdam: Sunday and Monday night. 2 lunches, 1 dinner, local transport, breaks. But not your flight to and from Amsterdam.
*** A registration to one of the Ideas Days includes: all of the sessions to that particularly Ideas Day you registered for, breaks.
**** European Conference registration fee includes: 2 lunches, all conference sessions, all breaks, opening reception.
INMA Corporate Member companies get a discount when registering 5 people: 10% discount on conference registration rates (not on study tour rates).
Great news: Non-INMA members get the same registration rates as INMA members. We just add an additional €700 and then you become a full INMA member for a year with all the benefits that INMA membership brings.