Learn European best practices to grow audience, revenue and brand from fast-changing media companies – and discover what makes the Benelux media companies and innovators stand out in today's ecosystem.

About This Week

If the world’s leading publishers look at Scandinavia for inspiration. Who do Scandinavian media companies look to? The answer: A part of Europe next to the North Sea we call “The Low Lands” (or Benelux). In an extraordinary dive into an innovative media scene, INMA will guide you through emerging best practices and strategies from the leading European companies, with a special emphasis on Belgium and The Netherlands. One study tour, 3 seminars, and 1 European news media conference: All in one week. Visit leading publishers De Persgroep and Mediahuis, NRC Media, and TMG, as well as innovative startups Vice Media and WayneParkerKent (and others).

Low Lands Innovative Media Study Tour

Monday and Tuesday, 24-25 September


In an intense two days, learn how innovative Belgian and Dutch media companies are reinventing themselves for the Digital Age, punctuated with interactions by innovative Dutch start-ups that are disrupting media concepts. De Persgroep, Mediahuis, NRC, Vice Media, and many more, are leaders on the European media scene. They are moving faster, bigger and better than most European publishers. They are true Digital Innovators in Europe.

INMA's study tours are considered the best in the news media industry. Get a front-row seat and experience a deep dive into these companies. There is a strict limit on seating for this study tour, a sellout is expected, so please reserve your space early.

Go inside these companies in Amsterdam and meet face-to-face with decision-makers and leaders.

Learn More

3 parallel Ideas Days

Wednesday, 26 September

3 Ideas Days


Pick and choose one of three parallel seminars on Wednesday.

Local Media Ideas Day
While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers. In this one-day seminar, burrow into case studies of European local media companies succeeding in business model reinvention – “unconferencing” ideation in the morning and rapid-fire Brainsnack Presentations in the afternoon. One full day specifically for and by local and regional media companies.

Native Advertising Workshop
In this deep-dive, workshop-style seminar, learn the inside traits of creating and selling quality, trustworthy native advertising that works. Lead by top news media executives Georg Burtscher, Managing Director at Russmedia Digital in Austria, and Gary Quinn, Editor, Content Studio at The Irish Times in Ireland. Punctuated by case study presentations from participants.

Reader Revenue Symposium — powered by Mather Economics
In this deep-dive, executive seminar, Mather Economics will take you on a journey of maximizing 'reader revenue'. Bringing together speakers from leading news media companies from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. Learn how innovative media firms are using data to make smarter, actionable decisions that drive results and grow reader revenue. And you will leave with a deeper understanding and tactics for how to increase revenue, grow audience, and manage costs.
Mather Symposium

European News Media Conference

Thursday and Friday, 27-28 September

European News Media Conference


The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. Learn the latest from European media companies in this 46th annual event. Topics will include:

• Digital Subscriptions

• Native Advertising Done Right

• Revenue Diversification

• New KPI's

• Engaging Customers

• Personalization w/o the Filter Bubble

• New Ways Generating Advertising Revenue

Learn More

Keynote Speakers

Coming Soon

Accommodations + Details

Accommodation booking for conference + seminar

Amsterdam’s funky, design hotel Lloyd Hotel & Cultural Embassy is located just an 8-minute walk from De Persgroep, venue for the 2018 European News Media Conference.
And it is offering a special accommodation discount for INMA delegates: 10% of the B.A.R. (=Best Available Rate) at the time of booking. In other words: the earlier you book, the better rate you’ll get.

To book a room at Lloyd Hotel & Cultural Embassy, book through the hotel’s website using the discount code INMA (valid for dates from 25-30 September).

If you prefer a more conservative hotel, we recommend the Hilton DoubleTree Hotel, right by Amsterdam Central Station; also offering 10% off the best available rate for INMA conference delegates, book here.

About Lloyd Hotel & Cultural Embassy

Lloyd Hotel & Cultural Embassy is the first 1-to-5 star design hotel in the world. Every room is different. The architecture and large chunks of the interior of Lloyd Hotel bear witness to the fact that this is a building soaked in history. Climbing one of the staircases, this history unfolds in film, pictures, and letters. Read more about this fascinating hotel here. It embodies Amsterdam's hip-, funky- and cool-ness. We think you'll like it.


How To Get There

It is highly recommended to take the train from Amsterdam International Airport to Amsterdam Central Station (due to heavy traffic).
Then from Amsterdam Central Station, take Tram "26 IJburg" (every 6 minutes) just outside the station building, platforn A3. Get off at stop 3 (8 minutes ride. Stop called "Rietlandpark"). Then it's just a 650m walk to De Persgroep Nederland.

If you're staying at the Hilton DoubleTree, it's a walk less than 5 minutes away from Amsterdam Central Station.
If you're staying at the Lloyd Hotel, take the above mentioned Tram 26 "Ijburg" and get off at stop called "Rietlandpark".
Parking: public parking is available outside the conference venue and costs 35EUR/day.


Interested in supporting the INMA Media Innovation Week by being one of the sponsors? Contact INMA's Raquel Meikle at raquel.meikle@inma.org for more details on our Supporter Packages.


All sessions and presentations will be held in English.


Business casual


Low Lands Innovative Media Study Tour: Amsterdam

3 Ideas Days: 2 of the 3 Ideas Days on Wednesday 26 September will take place at publishing company De Persgroep Nederland.
European News Media Conference: The 2018 European News Media Conference will take place at one of the Netherlands’ leading media companies: De Persgroep Nederland. Address: Jacob Bontiusplaats 9, 1018LL, Amsterdam

Travel instructions

For any parts of Media Innovation Week, participants should fly to Amsterdam International Airport (aka Schiphol).

Amsterdam International Airport to the City Centre

Travelling to the city centre of Amsterdam is inexpensive and very easy via train. There is a train that runs every 10 minutes from Platforms 1 and 2 in the airport main 'Arrival Plaza'. Buy a ticket online to avoid the queues. One ticket costs €9,50.

Then walk or take Tram 26 ijburg (every 6 minutes. Details here) from Amsterdam Central Station to the Lloyd Hotel: just 3 stops away.

If you prefer to be directly transferred from the Amsterdam airport to your hotel, a taxi is an alternative option: price approximately €55. Keep in mind the Amsterdam Airport is very crowded and finding a taxi can be difficult. Busy traffic is the norm rather than exception in and around Amsterdam.

From Lloyd Hotel to Conference Venue

If you booked your hotel room at Lloyd Hotel (we recommend it!), it’s just a pleasant walk 850meter (~10-minutes) to De Persgroep; where the 2018 European News Media Conference, takes place. Map here.

There is also ample parking space available for those driving to De Persgroep. Address: Jacob Bontiusplaats 9, 1018 LL Amsterdam.


Intersect with the Media Innovation Week with what your time and budget allow: one day, two days, three days or all five days. However you plan your Media Innovation Week, you will leave with a unique vantage point that only INMA can deliver.

Member pricing*

Low Lands Innovative Media Study Tour**
Smart Bird
Through 31 Dec
Early Bird
1 January - 1 May
After 1 May
Ideas Days***
Smart Bird
Before 1 Jan
Early Bird
Before 1 May
After 2 May
European News Media Conference****
Smart Bird
Before 1 Jan
Early Bird
Before 1 May
After 2 May
Conference Gala Dinner (Thursday)
Smart Bird
Before 1 Jan
Early Bird
Before 1 May
After 2 May

* Member rates are valid for INMA members and/or members of NDP Nieuwsmedia.

** Study tour registration fee includes: 2 hotel nights in Amsterdam: Sunday and Monday night. 2 lunches, 1 dinner, local transport, breaks. But not your flight to and from Amsterdam.

*** 3 Ideas Days Registration fee includes: all summit sessions of any of the 2 parallel seminars, lunch, breaks.

**** European Conference registration fee includes: 2 lunches, all conference sessions, all breaks, opening reception.

Register Online

Register by Email

Discounts & Group Registrations

INMA Corporate Member companies get a discount when registering 5 people: 10% discount on conference registration rates (not on study tour rates).

Non-Member Pricing

Great news: Non-INMA members get the same registration rates as INMA members. We just add an additional €700 and then you become a full INMA member for a year with all the benefits that INMA membership brings.


Interested in supporting the INMA Media Innovation Week by being one of the sponsors? Contact Raquel Meikle, Business Development Manager, at raquel.meikle@inma.org.

Questions? Contact us

General Inquiries

Tom Corbett
Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486.37.13.36
Click here to e-mail me

Sponsorship opportunities

Raquel Meikle
Business Development Manager
Frankfurt, Germany
German, Spanish
Click here to e-mail me