The INMA World Congress is officially Sunday-Wednesday, May 21-23. Extend your opportunity to get the most out of your time in New York by registering for a pre-Congress study tour of New York media companies — both legacy and digital.

Jump to:

Thursday, May 18 | Friday, May 19 | Saturday, May 20 | Sunday, May 21 | Monday, May 22 | Tuesday, May 23 | Wednesday, May 24

Thursday, May 18

Media Innovation Study Tours

Two fast-paced, two-day study tours of New York's leading media innovators will cover the key questions facing every media company today:

  • How do we efficiently develop more and better content?
  • How do we build audience and deepen engagement?
  • How do we build advertising and audience revenues?

Study tour leaders:

One tour will be led by Silicon Valley's Alan Mutter, an international consultant who teaches at the University of California at Berkeley. The other tour will be conducted by Robert Whitehead, a former Fairfax Media executive and self-styled “disruptionist.”

Alan Mutter Alan Mutter
Tapit Partners, University of California - Berkeley LinkedIn@newsosaur

Robert Whitehead Robert Whitehead
Disruptionist, McPherson Media LinkedIn@robertwhitehead

Both tours will begin and end:
Westin Hotel Times Square Lobby
270 West 43rd Street
New York, New York 10036
Map and Directions

Note: It is not possible to switch between one tour and the other.

8:00 a.m. - 6:30 p.m.

Red Tour: Mastering Innovation

8:00 a.m.

Meeting Point

Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 8:30 a.m. bus departure.
Map and Directions

Stop 1:
33 East 33rd Street, 10th floor
Map and Directions

9:00 a.m.

Study tour overview by INMA

9:20 a.m.
Using data and analytics to build audience engagement.

John Levitt John Levitt
General Manager, LinkedIn@johnmlevitt logo
10:00 a.m.

Huffington Post
Using data to build reader engagement.

Vincent Wu Vincent Wu
Head of Operations, Huffington Post LinkedIn

Huffpost logo
10:45 a.m.

Page Fair
How to address the global growth in ad blocking. A briefing via Skype from Dublin.

Johnny Ryan Johnny Ryan
Head of Ecosystem, PageFair LinkedIn@johnnyryan

PageFair logo

Stop 2: Media Math
4 World Trade Center
Map and Directions

12:15 p.m.

Lunch, hosted by Media Math

12:45 p.m.

The state of art (and science) of programmatic advertising.

Joanna O’Connell Joanna O’Connell
Chief Marketing Officer, MediaMath LinkedIn@joannaoconnell

Julia Welch Julia Welch
Vice President of Product, MediaMath LinkedIn

MediaMath logo

Stop 3: 1 World Trade Center, 21st floor
Map and Directions

2:30 p.m.

Best practices for generating audience revenues.

Trevor Kaufman Trevor Kaufman
CEO, Piano LinkedIn

Piano logo
3:30 p.m.

Condé Nast
Building audience loyalty for major global magazines.

Monica Ray Monica Ray
Executive Vice President for Consumer Marketing, Condé Nast LinkedIn

Condé Nast logo
4:15 p.m.

Building audience loyalty for newspapers.

Pam Siddall Pam Siddall
President, Advance Central Services LinkedIn@pamsiddall

Randy Siegel Randy Siegel
President, Advance Local LinkedIn@Randy_Siegel

Advance logo
5:00 p.m.

Tour of Skydeck, 64th floor of 1 World Trade Center

5:45 p.m. - 6:30 p.m.

Bus back to Westin Times Square

8:30 a.m. - 6:15 p.m.

Blue Tour: New Avenues for Content, Audience and Revenues

8:00 a.m.

Meeting Point

Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 8:30 a.m. group walk to New York Times.
Map and Directions

Stop 1: New York Times
620 Eighth Avenue
Map and Directions

9:00 a.m.

New York Times
The Gray Lady's aggressive pivot to digital.

Kinsey Wilson Kinsey Wilson
Innovation Editor and Executive VP of Product and Technology, The New York Times LinkedIn@kinseywilson

New York Times logo

Stop 2: Bus to Tryp Hotel
345 West 35th Street, Fashion/Garment District Rooms
Map and Directions

10:45 a.m.

How data is unlocking new readership and sales.

Peter Ilberg Peter Ilberg
Sales Director, Lotame LinkedIn@ilberg79

Gustavo Morales Gustavo Morales
Senior Client Services Manager, Lotame LinkedIn@gustavonyc

Lotame logo
12:00 noon

Lunch, hosted by Lotame

Stop 3: Chartbeat
826 Broadway, 6th floor
Map and Directions

1:15 p.m.

Analytics to develop content and audience.

Joshua Schwartz Joshua Schwartz
Head of Product and Engineering, Chartbeat LinkedIn@joshuadschwartz

Chartbeat logo

Stop 4: Google
111 8th Avenue
Map and Directions

3:00 p.m.

Audience-building techniques and ad insights.

Genevieve Brennan Genevieve Brennan
Strategic Partnership Manager, Google LinkedIn@genbren

Chris Jansen
Global Partnership Manager, Google LinkedIn

Andrew Madden Andrew Madden
Director, News & Publishing Partnerships, Google LinkedIn

Google logo

Stop 5: Nativo
50 West 17th Street, 3rd floor
Map and Directions

4:45 p.m.

An emerging native-advertising network.

Jay Freedman Jay Freedman
Chief Revenue Officer, Nativo LinkedIn

Jason Kalin Jason Kalin
Senior Vice President of Business Development, Nativo LinkedIn

Nativo logo
5:45 p.m. - 6:15 p.m.

Bus back to Westin Times Square

Friday, May 19

8:30 a.m. - 6:00 p.m.

Red Tour: Mastering Innovation (Day 2)

8:00 a.m.

Meeting Point

Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 8:40 a.m. group walk.
Map and Directions

Stop 1: Thomson Reuters
3 Times Square, Millennium Room, 22nd floor
Map and Directions

9:00 a.m.

New technologies and tools to automate content production.

Reg Chua Reg Chua
Executive Editor for Editorial Operations, Data, and Innovation, Thomson Reuters LinkedIn@reginaldchua

Robert Schack Robert Schack
Global Head of Partnerships, Reuters LinkedIn

Reuters logo

Stop 2: Facebook
770 Broadway, 8th floor
Map and Directions

11:00 a.m.

The latest content, partnership and ad opportunities.

Lila King Lila King
News and Publisher Partnerships, Instagram LinkedIn@lilacina

Benjamin Wagner Benjamin Wagner
News Partner Program Manager, Facebook LinkedIn

Jason White Jason White
Media Partnerships, Facebook LinkedIn@jason_w_white

Facebook logo
12:15 p.m.

Lunch, hosted by Facebook

Stop 3: NBC
30 Rockefeller Plaza
Map and Directions

1:45 p.m.

NBC Universal
A legacy TV broadcaster's approach to digital video.

Alexander Duncan Alexander Duncan
Vice President of Strategy and Operations, NBC Universal LinkedIn@abdunc

Moritz Gimbel Moritz Gimbel
Vice President of Product, NBC Universal LinkedIn@mgimbel

NBC Universal logo

Stop 4: Hearst
300 West 57th Street
Map and Directions

4:00 p.m.

Global publisher capitalizing on native advertising.

Fergal Carr Fergal Carr
Senior Vice President of Consumer Product, Hearst Newspapers LinkedIn@fergalcarr

Todd R. Haskell Todd R. Haskell
Senior Vice President/Chief Revenue Officer, Hearst Magazines Digital Media LinkedIn@toddhaskell

Lincoln Millstein Lincoln Millstein
Senior Vice President, Hearst LinkedIn@lmillstein

Hearst logo
5:15 p.m. - 6:00 p.m.

Bus back to Westin Times Square

8:30 a.m. - 6:30 p.m.

Blue Tour: New Avenues for Content, Audience and Revenues (Day 2)

8:30 a.m.

Meeting Point

Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 9:00 a.m. bus departure.
Map and Directions

Stop 1: Dow Jones
1211 Avenue of the Americas
Map and Directions

9:30 a.m.

Dow Jones
Inside its multi-platform mobile strategy.

Edward Roussel Edward Roussel
Chief Innovation Officer, Dow Jones LinkedIn@edwardroussel

Dow Jones logo

Stop 2: Bloomberg
120 Park Avenue
Map and Directions

11:30 a.m.

Leveraging data to boost ad sales and CPMs.

Michelle Lynn Michelle Lynn
Global Head of Data Science and Insights, Bloomberg

Bloomberg logo
12:30 p.m.

Lunch, hosted by Bloomberg

Stop 3: WNYC Studios
160 Varick Street
Map and Directions

1:45 p.m.

WNYC Studios
A traditional broadcaster dives into podcasting.

Dean Cappello Dean Cappello
Executive Vice President and Chief Content Officer, WNYC LinkedIn@dcappello

WNYC logo

Stop 4: Group walk to ProPublica
155 6th Avenue
Map and Directions

3:00 p.m.

Pro Publica
Turning data journalism into a profit center.

Celeste LeCompte Celeste LeCompte
Director of Business Development, ProPublica LinkedIn@celrae

ProPublica logo

Stop 5: Playbuzz
49 West 23rd Street
Map and Directions

4:15 p.m.

Creating, sharing and monetising content.

Steve Goldstein Steve Goldstein
Head of North American Sales, PlayBuzz LinkedIn

Shachar Orren Shachar Orren
Chief Storyteller, PlayBuzz LinkedIn

Neal Sinno Neal Sinno
General Manager for North America Operations, PlayBuzz LinkedIn

Playbuzz logo
5:15 p.m. - 6:00 p.m.

Bus back to Westin Times Square

Saturday, May 20

9:00 a.m. - 1:00 p.m.

INMA International Board of Directors Meeting

Westin Hotel Times Square

The semi-annual meeting of the INMA Board of Directors will take place at the Westin Hotel Times Square.

6:30 p.m. - 8:00 p.m.

President's Reception

Plunge Rooftop Bar, Gansevoort Hotel Meatpacking District, 18 9th Avenue

Supported by OwnLocal

A private, invitation-only reception for INMA Board members and guests will be held at The Plunge Rooftop Bar at the Gansevoort Hotel in the Meatpacking Distrrict.

OwnLocal logo

Sunday, May 21

8:00 a.m. - 5:00 p.m.

Registration Desk

TimesCenter Lobby

World Congress attendees may register, pick up their badge and registration materials, and network with peers.

9:00 a.m. - 12:30 p.m.

Brainsnack Seminar


Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy, and fun pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 slides. The seminar represents a potpourri of ideas from INMA members worldwide - punctuated by two keynotes.

>> Theme: Content and the Brand

It's the Content, Stupid: Getting People to Pay for Quality Journalism

Michael Laxton Michael Laxton
Chief Marketing Officer, Fairfax Media, Australia LinkedIn

What's Really Going On in "Our House"? The Rebranding of Cox Newspapers - Digital and Print

Rob Yarin Rob Yarin
Vice President, Content Strategy and Research at Cox Media Group, United States LinkedIn @robyarin

>> Theme: Video and Storytelling

El País' New Augmented Reality Service Through Facebook

David Alandete David Alandete
Managing Editor, El País, Spain LinkedIn@alandete

Storytelling in Virtual Reality, Live and On-Demand

Russell Torres Russell Torres
Vice President, Digital Video and Strategy, USA Today Network, United States LinkedIn@russtorresnyc

Don't Look Away: 16 Days of Activism

Vasantha Angamuthu Vasantha Angamuthu
Chief Strategy Officer, Independent Media, South Africa LinkedIn@vasantha68

Keynote: How to Break the Internet with Videos by Mobiles and For Mobile Devices

Yusuf Omar Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA

>> Theme: Revenue Diversification

Establishing a Gamification Platform Fully Integrated In a Regional News Service

Gerold Riedmann Gerold Riedmann
Editor-in-Chief, Managing Director, Russmedia, Austria LinkedIn@GeroldRiedmann

What Scale Buys in New Zealand: ISP, Social Network, Payment Platform

Sinead Boucher Sinead Boucher
Group Executive Editor, Fairfax Media, New Zealand LinkedIn@sineadboucher

Revenue Diversification: Studio, Seminars, and More

Marcelo Benez Marcelo Benez
Chief Commercial Officer, Folha de S.Paulo, Brazil LinkedIn

>> Theme: Platforms and Distributed Content

Keynote: An Update on Distributed Content Strategies

Grzegorz Piechota Grzegorz Piechota
Author, Evaluating Distributed Content in the News Media Ecosystem (INMA, 2016) LinkedIn@g_piechota

Nordic Traffic Cooperation Initiative and the Need to Create Your Own Traffic Ecosystem

Thomas Peterssohn Thomas Peterssohn
CEO, HSS Media, Finland LinkedIn@peterssohn

>> Theme: Data and Engagement

Moving From Engagement to Monetisation: Which Data Points Count

Nicki Purcell Nicki Purcell
Chief Digital Officer, Dallas Morning News, United States LinkedIn@nickipurcell1

How Star India Uses Technology and Data Science for Pricing

Arunabh Das Sharma Arunabh Das Sharma
CEO, Sagacito Technologies, India LinkedIn@adassharma

10:30 a.m. - 12:30 p.m.

Google News Lab Masterclass for INMA

Location: CUNY - 219 West 40th Street, between 7th & 8th Avenues

Everyone uses Google, but how do you advance from being an “everyday” user to a power user? This workshop will focus on how technology can empower journalism and equip you with practical tips and techniques to help you get more from using Google. We'll take a deep dive into search and reverse image verification and search as well as Google Trends, a free tool with data and insights into what's trending around the world. We'll also take a look at how to make quick and easy interactive maps with My Maps. Attendees will benefit the most by bringing a laptop (no tablets), a smartphone and a free Google/Gmail account.

Frank Bi Frank Bi
Journalist, The Verge LinkedIn@frankiebi

Google logo
12:30 p.m. - 1:00 p.m.

INMA Annual Business Meeting


Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

6:30 p.m. - 9:00 p.m.

Welcome Reception at Museum of Modern Art (MoMA)

11 West 53rd Street (between Fifth and Sixth Avenues)

Supported by Facebook

In an extraordinary opening cocktail reception, INMA World Congress attendees will experience exclusive access to the Museum of Modern Art (MoMA). Spaces opened exclusive to INMA include the Agnes Gund Garden Lobby, the Abby Aldrich Sculpture Garden and Gallery, as well as the Louise Lawler or Contemporary Collection. Meet media peers from around the world while experiencing a museum billed as a place that fuels creativity, ignites minds, and provides inspiration. Galleries open to INMA feature works by Van Gogh, Picasso, Cezanne, Gauguin, Monet, Matisse, Dali, and more. The MoMA is an 18-minute walk from the Westin Hotel.

Facebook logo

Monday, May 22

8:00 a.m. - 6:30 p.m.

Registration Desk

TimesCenter Lobby

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.

8:00 a.m. - 9:00 a.m.

Welcome Coffee at Networking Lounge

INMA has selected 10+ companies that best reflect World Congress programming to demonstrate their services to you in a relaxed interactive environment. Register early and join us for coffee and peer connections.

9:00 a.m.

Opening Ceremony of the INMA World Congress

Disruptive forces continue to pound the media business model, as a game of “musical chairs” plays out across an international landscape: winners, losers. How to fight back on one track while simultaneously optimising the audience engagement and revenue development on a day-to-day business? In this opening ceremony, INMA aims to put the challenge in context while introducing the World Congress.

Mark Challinor Mark Challinor
President, International News Media Association (INMA) LinkedIn@challinor

Juan Señor World Congress Moderator: Juan Señor
Partner, Innovation Media, LondonLinkedIn@JuanSenor

9:30 a.m.

The Third Wave of Digital Disruption and a Recipe to Fight It

Having studied disruption patterns across industries, from unbundling to disintermediation, there is an emerging new wave of technology-enabled disruption: decoupling. Digital disruptors decouple, or break links between consumer activities, that have traditionally been offered together like viewing content and advertising. At a time when users are disrupting publishers' advertising revenue models with ad blockers, or increasingly accessing news on social media, the new theory provides a lens to understand the hidden patterns of these shifts, predict future disruptions, and defend the publishers' business. For the boldest publishers, this presentation is a recipe how to disrupt others.

Thales Teixeira Thales Teixeira
Professor, Harvard Business School, and Author, The Economics of AttentionLinkedIn@thaleshbs

10:15 a.m.

Where the Signals Point News Media Next

If ever there was a legacy company that could be disrupted, it’s the 105-year-old IBM. Yet despite decades of constant change and disruptions, IBM today is at the forefront of artificial intelligence (AI). How did they develop ways of evaluating new ideas, look ahead, not be surprised by change, and yet get work done day by day? In this presentation by a noted futurist and best-selling author, learn how media companies specifically can plan around the rise of AI, machine learning, bots, and the Internet of Things.

amy webb Amy Webb
Futurist, and Author, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s MainstreamLinkedIn@amywebb

11:00 a.m.

Networking Lounge Break

Supported by OwnLocal

Visit with 10+ solution providers to the news media industry in an informal lounge atmosphere punctuated by coffee, tea, snacks, and a book signing by Amy Webb, author of the new book, The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream (first 200 in line get a free book).

OwnLocal logo
11:45 a.m.

Big Data, AI, and the Strategic Priorities for Media

With media companies adopting data analytics as part of their technology, marketing, and content infrastructures, the question becomes how one can define success amid a firehose that is an investment in time, money, and culture. In this session, learn what leading media companies are doing at different speeds of their data journey — and how to evaluate the opportunities becoming more affordable and digestible. See this from perspectives of senior management and practitioner, from early in the data journey to deep in the data journey.

Reg Chua Reg Chua
Executive Editor, Editorial Operations, Data and Innovation, Reuters LinkedIn@reginaldchua

Laura Evans Laura Evans
Senior Vice President, Data and Insights, The New York Times LinkedIn@evanslaurab

Gary Liu Gary Liu
CEO, South China Morning Post LinkedIn@garyliu

12:30 p.m.


Supported by CCI

Join INMA for lunch in the Networking Lounge where you can meet with peers and solution providers while re-charging devices.

CCI logo
1:45 p.m.

Optimising Digital Subscriptions For Your Audience and Ecosystem

Most media companies know that digital subscriptions are central to their business model — some today, some tomorrow. Yet the experiences of news brands in national markets differ from regional markets, as do markets flooded by free news sources. What best practices or market contexts allow the metered model to work vs. the freemium model? This session will include blunt talk about content economics’ Achilles Heel and how to work around it.

Tobias Henning Tobias Henning
General Manager Premium, Bild, Axel Springer LinkedIn

Siri Holstad Johannessen Siri Holstad Johannessen
Head of Sales and Marketing, Schibsted Norway LinkedIn

Suzi Watford Suzi Watford
Executive Vice President and Chief Marketing Officer, The Wall Street Journal LinkedIn@suziwatford

2:30 p.m.

Strategies Behind Revenue Diversification Away From the Core

Some companies are on acquisition binges. Some are incubating companies. Some are buying minority equity stakes. Some are developing businesses nearer to their media core, while others are developing businesses far away. In this session, learn the strategy behind diversification strategies at media companies (and pick up a few ideas on the assets themselves).

Mike Federle Mike Federle
President and Chief Operating Officer, Forbes Media LinkedIn@mike_federle

Michael Friedenberg Michael Friedenberg
CEO, IDG LinkedIn@mfriedenberg

Anthony Tan Anthony Tan
Deputy CEO, Singapore Press Holdings LinkedIn

3:15 p.m.

Networking Lounge Break

Supported by AdPerfect

Renew acquaintances, meet new peers, even ask INMA for introductions. Re-caffeinate and pick up new ideas from companies providing outsourced solutions to all of the challenges presented during the World Congress.

AdPerfect logo
4:00 p.m.

Facebook and the Fake News Phenomenon

As Facebook continues to embrace the responsibility it has as a platform for helping people connect to the content they care about, it's investing heavily to tackle the “fake news” epidemic. In this session, get an up-to-the-minute update on Facebook's efforts to help confront the problem — from algorithms to rating systems to credibility partners to media companies.

Patrick Walker Patrick Walker
Director of Media Partnerships, Facebook LinkedIn@nowherian

4:45 p.m.

Why Negativity Destroys the Media and How Constructive News Might Improve Journalism of Tomorrow

Conflicts, drama, crooks, and victims. That's news. This is our world. Or is it? This first international book on constructive news shows the consequences of media negativity. To people, to the media itself, to the public debate, to democracy. In this closing keynote, learn how a paradigm shift in news content has succeeded at the Danish Broadcasting Corporation by changing bad news habits and making journalism more meaningful. Constructive News is both a wake-up call to a media world struggling for a future and an inspirational handbook on the next mega-trend in journalism.

Ulrik Haagerup Ulrik Haagerup
Executive Director of News, Danish Broadcasting Corporation, and Author, Constructive NewsLinkedIn@ulrikhaagerup

5:30 p.m.

Takeaways of the Day

After a long day of sessions and interactions, close the day with some key takeaways from the keynotes and panels and a tee-up of Tuesday programming.

Juan Señor Juan Señor

5:45 p.m. - 6:45 p.m.

Cocktail Reception

Supported by PressReader

The Congress sessions are behind you for the day. A Broadway show or power dinner are a few hours ahead. Kick off the evening with a cocktail reception in the Networking Lounge before tackling the City That Never Sleeps (remember, sessions in the morning!).

PressReader logo

Tuesday, May 23

8:00 a.m. - 5:00 p.m.

Registration Desk

TimesCenter Lobby

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and how to get more involved with INMA.

8:00 a.m. - 9:00 a.m.

Welcome Coffee at Networking Lounge

The best way to prepare for a full day of programming and an amazing Awards Dinner is with coffee, tea, and snacks in the relaxed atmosphere of the Networking Lounge.

9:00 a.m.

Welcome Back and Introductions

Pivot from a first day focused on strategy and audience to a second day aimed at advertising innovation and the indispensability of news brands.

Juan Señor Juan Señor

9:05 a.m.

A New Narrative for News Media Advertising: How We Failed and How We Can Still Win

The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response. In this presentation by a globally recognised brand expert, gain first-hand knowledge on what needs to be done to prevent the further decline in news media advertising.

Mark Ritson Mark Ritson
Professor, Melbourne Business School and Singapore Management UniversityLinkedIn@markritson

9:45 a.m.

What's Next for Native Advertising and How to Create Scale

Having moved beyond the toddler stage, native advertising is becoming an important piece of media company business models. Who are the “best practice” leaders in this space, how are they creating scale, and what is the role of advertisers in creating their own native for media companies?

Amy Marks Kramer Amy Marks Kramer
Global Head of Marketing, Bloomberg Media LinkedIn

Hayley Romer Hayley Romer
Vice President and Publisher, The Atlantic LinkedIn@hromer17

Nathalie Sajous Nathalie Sajous
Director, Global Partnerships, US News & Publishing, Google LinkedIn

10:30 a.m.

Networking Lounge Break

Get your business cards ready as we wind down face time with our VIP solution providers and peers from around the world.

11:15 a.m.

Mobile and Social for News Brands: Today's Priorities

As news audiences shift to smartphones, media companies are employing new engagement tactics that fit the mobile ecosystem. In this session, learn the latest in mobile engagement by top media companies and practical steps to consider in the year ahead. Learn why mobile is important now, best practices newsrooms need to adopt, and confronting the myths of mobile news. Learn more about storytelling techniques: social discover, social publishing, and social TV.

David Ho David Ho
Vice President and Executive Editor, Digital Audience and News Innovation, Hearst Newspapers LinkedIn@davidho

Yusuf Omar Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA

12:00 noon

The Early Hope for Virtual Reality

How media companies are creating storytelling tools for readers and advertisers through virtual reality (VR) is the focus of this session. What is realistic in 2017, and where will VR fit in a media company’s arsenal in the coming years? Learn from the first-movers.

Jarrod Dicker Jarrod Dicker
Head of Ad Product and Tech, The Washington Post LinkedIn@jarroddicker

Mia Tramz Mia Tramz
Managing Editor, Life VR (Time Inc.) LinkedIn@miatramz

Steve Veres Steve Veres
Director of Strategic Content, NBC News LinkedIn@sveres123

12:45 p.m.


Supported by Chartbeat

With a sumptuous buffet lunch served up by a world-class caterer, this is the bon voyage to the Networking Lounge.

Chartbeat logo
2:00 p.m.

The New York Times and the Evolving Media Ecosystem: An Interview

Digital subscriptions. Innovation. Credibility vs. fake news. Managing the print transition. Global aspirations. No media company on the planet sits more central to the technology-driven changes of consumer and advertiser behaviour than The New York Times. Navigating those changes is the mandate of President and CEO Mark Thompson, who will address these and other strategic issues facing The New York Times and media companies worldwide in this exclusive INMA interview session.

Mark Thompson Mark Thompson
President and CEO, The New York Times Company    Bio

3:00 p.m.

Takeaways of the Day

Close the formal Congress programme day with some key takeaways from the keynotes and panels.

Juan Señor Juan Señor

3:15 p.m.

News Media Outlook: The Indispensability of News Brands

Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)LinkedIn@earljwilkinson

4:00 p.m.

Closing Ceremony: Congress Conclusions and What's Next for INMA

The INMA president will provide a cap on the 87th Annual INMA World Congress, as well as his two-year presidency. The new president of INMA – the general manager of one of Colombia's most respective news brands, El Espectador, will make remarks about the year ahead.

Mark Challinor Mark Challinor
Outgoing President, INMALinkedIn@challinor

Eduardo Garces Eduardo Garces
Incoming President, INMALinkedIn

4:15 p.m.

Congress Programme Concludes

7:00 p.m. - 11:00 p.m.

INMA Global Media Awards Dinner at Harvard Club

Harvard Club of New York City, 35 West 44th Street

Supported by Google

The presentation of the 82nd Annual INMA Global Media Awards takes place in the exclusive confines of the Harvard Club of New York City — a warm and friendly venue and an oasis of calm in hectic midtown Manhattan. Join INMA for a cocktail reception, dinner, and an evening of awards in a grand setting. The Harvard Club is only a 10-minute walk from the World Congress hotel, the Westin at Times Square.

Facebook logo

Evening hosted by:

Terri-Karelle Reid Terri-Karelle Reid
Brand Manager, The Gleaner Company, Jamaica LinkedIn@TerriKarelle

Wednesday, May 24

9:30 a.m.- 3:30 p.m.

Print Innovation Workshop

New York Times Conference Center, 620 Eighth Avenue, 15th Floor, Darnton Room

Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this special one-day workshop at New York Times offices, INMA will examine what's unfolding at the forefront of a dynamic new phase for print.

Among the objectives of the Print Innovation Workshop:

  • Promoting your products like a fast-moving consumer goods (FMCG) company.
  • Applying science to advertising and subscription pricing.
  • Using algorithms to manage your print ordering and distribution reform.
  • Using print to drive success in multi-media bundles.
  • Discovering the tools driving hard-core subscription growth and smarter cost implementation.
  • Unleashing the data geeks to improve customer service.
  • Going behind business development that moves the dial for shareholders.

This INMA Print Innovation Workshop is for senior executives and practitioners whose companies are locked in to transforming print into a must-have publishing platform of the future. Meet and learn from like-minded innovators. Learn how print radicals influence the internal agenda to ensure print innovation figures strongly in the corporate strategy. The workshop will include cases, interrogation, recommendations, and discussions. Plus, participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print.

Preliminary sessions include improving the print product, promotion, pricing in ad sales bundling, selling, circulation volume and service, distribution and costs. We will look at using print as a growth catalyst, as well as what print media can learn from book publishers that got their mojo back.

8:50 a.m. - 9:20 a.m.

Welcome Coffee

The INMA team will make sure you have all the information you need for the workshop, including last-minute agenda and registration credentials. You can also store small bags and grab a coffee.

9:20 a.m.

The Big Picture Intro

Innovation in print is now pursued by some media companies with the same frenetic energy and scientific rigor as digital. We start with a look at the innovation that World Congress has unearthed and we identify the sources of the new growth.

Robert Whitehead Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead

9:30 a.m.

How Book Publishing Got Its Mojo Back in Print

With the explosion of e-reader devices and tablets, book publishing in hard copy looked set to follow the digital massacre of the music industry. That forecast, however, proved very wrong. There are signs the sale of e-books has peaked. Print is charging back. How did this happen and what strategies from the book publishers should media publishers learn from.

Chantal Restivo-Alessi Chantal Restivo-Alessi
Chief Digital Officer and Executive Vice President, International, HarperCollins Publishers, New York LinkedIn

10 a.m.

Newsday’s Revolution in Print

How the Long Island daily has emerged with one of the most successful, sophisticated print operations. Best-in-breed customer management and editorial core strengths have combined to create a powerhouse for print.

Ed Bushey Ed Bushey
Co-Publisher, Newsday LinkedIn

10:25 a.m.

Imagine Starting Your Print Business from Scratch

If you were starting your print operation from scratch you might want it to look like this new national newspaper in Germany. We look inside the birth and early months of this specialist venture and debate the early lessons for others.

Frank Mahlberg Frank Mahlberg
Managing Director, Bild Print and Fussball Bild, Axel Springer, Berlin LinkedIn

10:50 a.m.

Networking Break

11:05 a.m.

Automated Advertising Sales Launch for Print

Learn what it is about, who is doing it, and what you should do about it.

Matt Prohaska Matt Prohaska
CEO & Principal, Prohaska Consulting, New York

Joanna O'Connell Joanna O'Connell
(invited), Chief Marketing Officer, MediaMath, New York

11:35 a.m.

Strategy Development: Case Studies

NRC, Amsterdam

Hear about the innovations at NRC that have led to increasing print circulation, revenue growth, employee satisfaction, and enhanced reader relationships. From the new book, "How to Succeed in the Relationship Economy," authored by Matt Lindsay, Xavier van Leeuwe and Matthijs van de Peppel of NRC.

Matt Lindsay Matt Lindsay
Co-author, President, Mather Economics

Toronto Star, Toronto

Publishers' entire business strategies need to be re-energised through innovation. Learn how Canada's Toronto Star has made print a focus for growth.

Julie Murtha Julie Murtha
Director of Audience Development and Innovation, Print, Toronto Star LinkedIn@juliemurtha

12:15 p.m.

Forging a New Path in Advertising and Marketing

In this session, learn how changing your approach to monetising print inventory uncovered a new way of selling and how promoting printed publications like fast-moving consumer goods is effective. Also learn how bundling print executions helped drive multi-media revenue growth.

Kim Campbell Kim Campbell
Managing Director, Star Metro Media LinkedIn

Damian Eales Damian Eales
Chief Operating Officer, Publishing, News Corp Australia LinkedIn

1 p.m.

Using Tech Tools to Innovate

A quick primer on how technology is automating the daily print supply/draw which allocates volumes to wholesale and retailers, plus developments in real-time sales tracking.

Robert Whitehead Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead

1:1o p.m.


Grab your lunch and split into the workshop groups.

1:30 p.m.

Unconferencing Session: Print Best Practices

Participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print. If you haven’t done unconferencing yet, this is a great way to dive in. It’s a tool that invigorates strategy and you will want to try it at home.

3:15 p.m.

Unconferencing Report

3:30 p.m.

Workshop Concludes

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