WORLD CONGRESS AGENDA
The INMA World Congress is officially Sunday-Wednesday, May 21-23. Extend your opportunity to get the most out of your time in New York by registering for a pre-Congress study tour of New York media companies — both legacy and digital.
Jump to:
Thursday, May 18 | Friday, May 19 | Saturday, May 20 | Sunday, May 21 | Monday, May 22 | Tuesday, May 23 | Wednesday, May 24Thursday, May 18
Media Innovation Study Tours
Two fast-paced, two-day study tours of New York's leading media innovators will cover the key questions facing every media company today:
- How do we efficiently develop more and better content?
- How do we build audience and deepen engagement?
- How do we build advertising and audience revenues?
Study tour leaders:
One tour will be led by Silicon Valley's Alan Mutter, an international consultant who teaches at the University of California at Berkeley. The other tour will be conducted by Robert Whitehead, a former Fairfax Media executive and self-styled “disruptionist.”
Alan Mutter
Tapit Partners, University of California - Berkeley LinkedIn@newsosaur
Robert Whitehead
Disruptionist, McPherson Media LinkedIn@robertwhitehead
Both tours will begin and end:
Westin Hotel Times Square Lobby
270 West 43rd Street
New York, New York 10036
Map and Directions
Note: It is not possible to switch between one tour and the other.
Red Tour: Mastering Innovation
Meeting Point
Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 8:30 a.m. bus departure.
Map and Directions
Stop 1: Parse.ly
33 East 33rd Street, 10th floor
Map and Directions
Study tour overview by INMA
Parse.ly
Using data and analytics to build audience engagement.
John Levitt
General Manager, Parse.ly LinkedIn@johnmlevitt
Huffington Post
Using data to build reader engagement.
Vincent Wu
Head of Operations, Huffington Post LinkedIn
Page Fair
How to address the global growth in ad blocking. A briefing via Skype from Dublin.
Johnny Ryan
Head of Ecosystem, PageFair LinkedIn@johnnyryan
Stop 2: Media Math
4 World Trade Center
Map and Directions
Lunch, hosted by Media Math
MediaMath
The state of art (and science) of programmatic advertising.
Joanna O’Connell
Chief Marketing Officer, MediaMath LinkedIn@joannaoconnell
Julia Welch
Vice President of Product, MediaMath LinkedIn
Stop 3: 1 World Trade Center, 21st floor
Map and Directions
Condé Nast
Building audience loyalty for major global magazines.
Monica Ray
Executive Vice President for Consumer Marketing, Condé Nast LinkedIn
Advance
Building audience loyalty for newspapers.
Pam Siddall
President, Advance Central Services LinkedIn@pamsiddall
Randy Siegel
President, Advance Local LinkedIn@Randy_Siegel
Tour of Skydeck, 64th floor of 1 World Trade Center
Bus back to Westin Times Square
Blue Tour: New Avenues for Content, Audience and Revenues
Meeting Point
Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 8:30 a.m. group walk to New York Times.
Map and Directions
Stop 1: New York Times
620 Eighth Avenue
Map and Directions
New York Times
The Gray Lady's aggressive pivot to digital.
Kinsey Wilson
Innovation Editor and Executive VP of Product and Technology, The New York Times LinkedIn@kinseywilson
Stop 2: Bus to Tryp Hotel
345 West 35th Street, Fashion/Garment District Rooms
Map and Directions
Lotame
How data is unlocking new readership and sales.
Peter Ilberg
Sales Director, Lotame LinkedIn@ilberg79
Gustavo Morales
Senior Client Services Manager, Lotame LinkedIn@gustavonyc
Lunch, hosted by Lotame
Stop 3: Chartbeat
826 Broadway, 6th floor
Map and Directions
Chartbeat
Analytics to develop content and audience.
Joshua Schwartz
Head of Product and Engineering, Chartbeat LinkedIn@joshuadschwartz
Stop 4: Google
111 8th Avenue
Map and Directions
Stop 5: Nativo
50 West 17th Street, 3rd floor
Map and Directions
Bus back to Westin Times Square
Friday, May 19
Red Tour: Mastering Innovation (Day 2)
Meeting Point
Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 8:40 a.m. group walk.
Map and Directions
Stop 1: Thomson Reuters
3 Times Square, Millennium Room, 22nd floor
Map and Directions
Reuters
New technologies and tools to automate content production.
Reg Chua
Executive Editor for Editorial Operations, Data, and Innovation, Thomson Reuters LinkedIn@reginaldchua
Robert Schack
Global Head of Partnerships, Reuters LinkedIn
Stop 2: Facebook
770 Broadway, 8th floor
Map and Directions
Facebook
The latest content, partnership and ad opportunities.
Lila King
News and Publisher Partnerships, Instagram LinkedIn@lilacina
Benjamin Wagner
News Partner Program Manager, Facebook LinkedIn
Jason White
Media Partnerships, Facebook LinkedIn@jason_w_white
Lunch, hosted by Facebook
Stop 3: NBC
30 Rockefeller Plaza
Map and Directions
Stop 4: Hearst
300 West 57th Street
Map and Directions
Hearst
Global publisher capitalizing on native advertising.
Fergal Carr
Senior Vice President of Consumer Product, Hearst Newspapers LinkedIn@fergalcarr
Todd R. Haskell
Senior Vice President/Chief Revenue Officer, Hearst Magazines Digital Media LinkedIn@toddhaskell
Lincoln Millstein
Senior Vice President, Hearst LinkedIn@lmillstein
Bus back to Westin Times Square
Blue Tour: New Avenues for Content, Audience and Revenues (Day 2)
Meeting Point
Assemble in ground floor lobby of Westin Times Square, 270 West 43rd Street, for 9:00 a.m. bus departure.
Map and Directions
Stop 1: Dow Jones
1211 Avenue of the Americas
Map and Directions
Dow Jones
Inside its multi-platform mobile strategy.
Edward Roussel
Chief Innovation Officer, Dow Jones LinkedIn@edwardroussel
Stop 2: Bloomberg
120 Park Avenue
Map and Directions
Bloomberg
Leveraging data to boost ad sales and CPMs.
Michelle Lynn
Global Head of Data Science and Insights, Bloomberg
Lunch, hosted by Bloomberg
Stop 3: WNYC Studios
160 Varick Street
Map and Directions
WNYC Studios
A traditional broadcaster dives into podcasting.
Dean Cappello
Executive Vice President and Chief Content Officer, WNYC LinkedIn@dcappello
Stop 4: Group walk to ProPublica
155 6th Avenue
Map and Directions
Stop 5: Playbuzz
49 West 23rd Street
Map and Directions
Bus back to Westin Times Square
Saturday, May 20
INMA International Board of Directors Meeting
Westin Hotel Times Square
The semi-annual meeting of the INMA Board of Directors will take place at the Westin Hotel Times Square.
President's Reception
Plunge Rooftop Bar, Gansevoort Hotel Meatpacking District, 18 9th Avenue
Supported by OwnLocal
A private, invitation-only reception for INMA Board members and guests will be held at The Plunge Rooftop Bar at the Gansevoort Hotel in the Meatpacking Distrrict.
Sunday, May 21
Registration Desk
TimesCenter Lobby
World Congress attendees may register, pick up their badge and registration materials, and network with peers.
Brainsnack Seminar
TimesCenter
Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy, and fun pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 slides. The seminar represents a potpourri of ideas from INMA members worldwide - punctuated by two keynotes.
>> Theme: Content and the Brand
It's the Content, Stupid: Getting People to Pay for Quality Journalism
Michael Laxton
Chief Marketing Officer, Fairfax Media, Australia LinkedIn
What's Really Going On in "Our House"? The Rebranding of Cox Newspapers - Digital and Print
Rob Yarin
Vice President, Content Strategy and Research at Cox Media Group, United States
LinkedIn
@robyarin
>> Theme: Video and Storytelling
El País' New Augmented Reality Service Through Facebook
David Alandete
Managing Editor, El País, Spain LinkedIn@alandete
Storytelling in Virtual Reality, Live and On-Demand
Russell Torres
Vice President, Digital Video and Strategy, USA Today Network, United States LinkedIn@russtorresnyc
Don't Look Away: 16 Days of Activism
Vasantha Angamuthu
Chief Strategy Officer, Independent Media, South Africa LinkedIn@vasantha68
Keynote: How to Break the Internet with Videos by Mobiles and For Mobile Devices
Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA
>> Theme: Revenue Diversification
Establishing a Gamification Platform Fully Integrated In a Regional News Service
Gerold Riedmann
Editor-in-Chief, Managing Director, Russmedia, Austria LinkedIn@GeroldRiedmann
What Scale Buys in New Zealand: ISP, Social Network, Payment Platform
Sinead Boucher
Group Executive Editor, Fairfax Media, New Zealand LinkedIn@sineadboucher
Revenue Diversification: Studio, Seminars, and More
Marcelo Benez
Chief Commercial Officer, Folha de S.Paulo, Brazil LinkedIn
>> Theme: Platforms and Distributed Content
Keynote: An Update on Distributed Content Strategies
Grzegorz Piechota
Author, Evaluating Distributed Content in the News Media Ecosystem (INMA, 2016) LinkedIn@g_piechota
Nordic Traffic Cooperation Initiative and the Need to Create Your Own Traffic Ecosystem
Thomas Peterssohn
CEO, HSS Media, Finland LinkedIn@peterssohn
>> Theme: Data and Engagement
Moving From Engagement to Monetisation: Which Data Points Count
Nicki Purcell
Chief Digital Officer, Dallas Morning News, United States LinkedIn@nickipurcell1
How Star India Uses Technology and Data Science for Pricing
Arunabh Das Sharma
CEO, Sagacito Technologies, India LinkedIn@adassharma
Google News Lab Masterclass for INMA
Location: CUNY - 219 West 40th Street, between 7th & 8th Avenues
Everyone uses Google, but how do you advance from being an “everyday” user to a power user? This workshop will focus on how technology can empower journalism and equip you with practical tips and techniques to help you get more from using Google. We'll take a deep dive into search and reverse image verification and search as well as Google Trends, a free tool with data and insights into what's trending around the world. We'll also take a look at how to make quick and easy interactive maps with My Maps. Attendees will benefit the most by bringing a laptop (no tablets), a smartphone and a free Google/Gmail account.
Frank Bi
Journalist, The Verge LinkedIn@frankiebi
INMA Annual Business Meeting
TimesCenter
Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.
Welcome Reception at Museum of Modern Art (MoMA)
11 West 53rd Street (between Fifth and Sixth Avenues)
Supported by Facebook
In an extraordinary opening cocktail reception, INMA World Congress attendees will experience exclusive access to the Museum of Modern Art (MoMA). Spaces opened exclusive to INMA include the Agnes Gund Garden Lobby, the Abby Aldrich Sculpture Garden and Gallery, as well as the Louise Lawler or Contemporary Collection. Meet media peers from around the world while experiencing a museum billed as a place that fuels creativity, ignites minds, and provides inspiration. Galleries open to INMA feature works by Van Gogh, Picasso, Cezanne, Gauguin, Monet, Matisse, Dali, and more. The MoMA is an 18-minute walk from the Westin Hotel.
Monday, May 22
Registration Desk
TimesCenter Lobby
Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.
Welcome Coffee at Networking Lounge
INMA has selected 10+ companies that best reflect World Congress programming to demonstrate their services to you in a relaxed interactive environment. Register early and join us for coffee and peer connections.
Opening Ceremony of the INMA World Congress
Disruptive forces continue to pound the media business model, as a game of “musical chairs” plays out across an international landscape: winners, losers. How to fight back on one track while simultaneously optimising the audience engagement and revenue development on a day-to-day business? In this opening ceremony, INMA aims to put the challenge in context while introducing the World Congress.
Mark Challinor
President, International News Media Association (INMA) LinkedIn@challinor
World Congress Moderator: Juan Señor
Partner, Innovation Media, LondonLinkedIn@JuanSenor
The Third Wave of Digital Disruption and a Recipe to Fight It
Having studied disruption patterns across industries, from unbundling to disintermediation, there is an emerging new wave of technology-enabled disruption: decoupling. Digital disruptors decouple, or break links between consumer activities, that have traditionally been offered together like viewing content and advertising. At a time when users are disrupting publishers' advertising revenue models with ad blockers, or increasingly accessing news on social media, the new theory provides a lens to understand the hidden patterns of these shifts, predict future disruptions, and defend the publishers' business. For the boldest publishers, this presentation is a recipe how to disrupt others.
Thales Teixeira
Professor, Harvard Business School, and Author, The Economics of AttentionLinkedIn@thaleshbs
Where the Signals Point News Media Next
If ever there was a legacy company that could be disrupted, it’s the 105-year-old IBM. Yet despite decades of constant change and disruptions, IBM today is at the forefront of artificial intelligence (AI). How did they develop ways of evaluating new ideas, look ahead, not be surprised by change, and yet get work done day by day? In this presentation by a noted futurist and best-selling author, learn how media companies specifically can plan around the rise of AI, machine learning, bots, and the Internet of Things.
Amy Webb
Futurist, and Author, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s MainstreamLinkedIn@amywebb
Networking Lounge Break
Supported by OwnLocal
Visit with 10+ solution providers to the news media industry in an informal lounge atmosphere punctuated by coffee, tea, snacks, and a book signing by Amy Webb, author of the new book, The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream (first 200 in line get a free book).
Big Data, AI, and the Strategic Priorities for Media
With media companies adopting data analytics as part of their technology, marketing, and content infrastructures, the question becomes how one can define success amid a firehose that is an investment in time, money, and culture. In this session, learn what leading media companies are doing at different speeds of their data journey — and how to evaluate the opportunities becoming more affordable and digestible. See this from perspectives of senior management and practitioner, from early in the data journey to deep in the data journey.
Reg Chua
Executive Editor, Editorial Operations, Data and Innovation, Reuters LinkedIn@reginaldchua
Laura Evans
Senior Vice President, Data and Insights, The New York Times LinkedIn@evanslaurab
Lunch
Supported by CCI
Join INMA for lunch in the Networking Lounge where you can meet with peers and solution providers while re-charging devices.
Optimising Digital Subscriptions For Your Audience and Ecosystem
Most media companies know that digital subscriptions are central to their business model — some today, some tomorrow. Yet the experiences of news brands in national markets differ from regional markets, as do markets flooded by free news sources. What best practices or market contexts allow the metered model to work vs. the freemium model? This session will include blunt talk about content economics’ Achilles Heel and how to work around it.
Tobias Henning
General Manager Premium, Bild, Axel Springer LinkedIn
Siri Holstad Johannessen
Head of Sales and Marketing, Schibsted Norway LinkedIn
Suzi Watford
Executive Vice President and Chief Marketing Officer, The Wall Street Journal LinkedIn@suziwatford
Strategies Behind Revenue Diversification Away From the Core
Some companies are on acquisition binges. Some are incubating companies. Some are buying minority equity stakes. Some are developing businesses nearer to their media core, while others are developing businesses far away. In this session, learn the strategy behind diversification strategies at media companies (and pick up a few ideas on the assets themselves).
Mike Federle
President and Chief Operating Officer, Forbes Media LinkedIn@mike_federle
Michael Friedenberg
CEO, IDG LinkedIn@mfriedenberg
Anthony Tan
Deputy CEO, Singapore Press Holdings LinkedIn
Networking Lounge Break
Supported by AdPerfect
Renew acquaintances, meet new peers, even ask INMA for introductions. Re-caffeinate and pick up new ideas from companies providing outsourced solutions to all of the challenges presented during the World Congress.
Facebook and the Fake News Phenomenon
As Facebook continues to embrace the responsibility it has as a platform for helping people connect to the content they care about, it's investing heavily to tackle the “fake news” epidemic. In this session, get an up-to-the-minute update on Facebook's efforts to help confront the problem — from algorithms to rating systems to credibility partners to media companies.
Patrick Walker
Director of Media Partnerships, Facebook LinkedIn@nowherian
Why Negativity Destroys the Media and How Constructive News Might Improve Journalism of Tomorrow
Conflicts, drama, crooks, and victims. That's news. This is our world. Or is it? This first international book on constructive news shows the consequences of media negativity. To people, to the media itself, to the public debate, to democracy. In this closing keynote, learn how a paradigm shift in news content has succeeded at the Danish Broadcasting Corporation by changing bad news habits and making journalism more meaningful. Constructive News is both a wake-up call to a media world struggling for a future and an inspirational handbook on the next mega-trend in journalism.
Ulrik Haagerup
Executive Director of News, Danish Broadcasting Corporation, and Author, Constructive NewsLinkedIn@ulrikhaagerup
Takeaways of the Day
After a long day of sessions and interactions, close the day with some key takeaways from the keynotes and panels and a tee-up of Tuesday programming.
Juan Señor
ModeratorLinkedIn@JuanSenor
Cocktail Reception
Supported by PressReader
The Congress sessions are behind you for the day. A Broadway show or power dinner are a few hours ahead. Kick off the evening with a cocktail reception in the Networking Lounge before tackling the City That Never Sleeps (remember, sessions in the morning!).
Tuesday, May 23
Registration Desk
TimesCenter Lobby
Pick up registration materials and get guidance from the INMA team on what to do, where to go, and how to get more involved with INMA.
Welcome Coffee at Networking Lounge
The best way to prepare for a full day of programming and an amazing Awards Dinner is with coffee, tea, and snacks in the relaxed atmosphere of the Networking Lounge.
Welcome Back and Introductions
Pivot from a first day focused on strategy and audience to a second day aimed at advertising innovation and the indispensability of news brands.
Juan Señor
ModeratorLinkedIn@JuanSenor
A New Narrative for News Media Advertising: How We Failed and How We Can Still Win
The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response. In this presentation by a globally recognised brand expert, gain first-hand knowledge on what needs to be done to prevent the further decline in news media advertising.
Mark Ritson
Professor, Melbourne Business School and Singapore Management UniversityLinkedIn@markritson
What's Next for Native Advertising and How to Create Scale
Having moved beyond the toddler stage, native advertising is becoming an important piece of media company business models. Who are the “best practice” leaders in this space, how are they creating scale, and what is the role of advertisers in creating their own native for media companies?
Amy Marks Kramer
Global Head of Marketing, Bloomberg Media LinkedIn
Hayley Romer
Vice President and Publisher, The Atlantic LinkedIn@hromer17
Nathalie Sajous
Director, Global Partnerships, US News & Publishing, Google LinkedIn
Networking Lounge Break
Get your business cards ready as we wind down face time with our VIP solution providers and peers from around the world.
Mobile and Social for News Brands: Today's Priorities
As news audiences shift to smartphones, media companies are employing new engagement tactics that fit the mobile ecosystem. In this session, learn the latest in mobile engagement by top media companies and practical steps to consider in the year ahead. Learn why mobile is important now, best practices newsrooms need to adopt, and confronting the myths of mobile news. Learn more about storytelling techniques: social discover, social publishing, and social TV.
David Ho
Vice President and Executive Editor, Digital Audience and News Innovation, Hearst Newspapers LinkedIn@davidho
Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA
The Early Hope for Virtual Reality
How media companies are creating storytelling tools for readers and advertisers through virtual reality (VR) is the focus of this session. What is realistic in 2017, and where will VR fit in a media company’s arsenal in the coming years? Learn from the first-movers.
Jarrod Dicker
Head of Ad Product and Tech, The Washington Post LinkedIn@jarroddicker
Mia Tramz
Managing Editor, Life VR (Time Inc.) LinkedIn@miatramz
Steve Veres
Director of Strategic Content, NBC News LinkedIn@sveres123
Lunch
Supported by Chartbeat
With a sumptuous buffet lunch served up by a world-class caterer, this is the bon voyage to the Networking Lounge.
The New York Times and the Evolving Media Ecosystem: An Interview
Digital subscriptions. Innovation. Credibility vs. fake news. Managing the print transition. Global aspirations. No media company on the planet sits more central to the technology-driven changes of consumer and advertiser behaviour than The New York Times. Navigating those changes is the mandate of President and CEO Mark Thompson, who will address these and other strategic issues facing The New York Times and media companies worldwide in this exclusive INMA interview session.
Mark Thompson
President and CEO, The New York Times Company Bio
Takeaways of the Day
Close the formal Congress programme day with some key takeaways from the keynotes and panels.
Juan Señor
ModeratorLinkedIn@JuanSenor
News Media Outlook: The Indispensability of News Brands
Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.
Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)LinkedIn@earljwilkinson
Closing Ceremony: Congress Conclusions and What's Next for INMA
The INMA president will provide a cap on the 87th Annual INMA World Congress, as well as his two-year presidency. The new president of INMA – the general manager of one of Colombia's most respective news brands, El Espectador, will make remarks about the year ahead.
Mark Challinor
Outgoing President, INMALinkedIn@challinor
Eduardo Garces
Incoming President, INMALinkedIn
Congress Programme Concludes
INMA Global Media Awards Dinner at Harvard Club
Harvard Club of New York City, 35 West 44th Street
Supported by Google
The presentation of the 82nd Annual INMA Global Media Awards takes place in the exclusive confines of the Harvard Club of New York City — a warm and friendly venue and an oasis of calm in hectic midtown Manhattan. Join INMA for a cocktail reception, dinner, and an evening of awards in a grand setting. The Harvard Club is only a 10-minute walk from the World Congress hotel, the Westin at Times Square.
Evening hosted by:
Terri-Karelle Reid
Brand Manager, The Gleaner Company, Jamaica LinkedIn@TerriKarelle
Wednesday, May 24
Print Innovation Workshop
New York Times Conference Center, 620 Eighth Avenue, 15th Floor, Darnton Room
Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this special one-day workshop at New York Times offices, INMA will examine what's unfolding at the forefront of a dynamic new phase for print.
Among the objectives of the Print Innovation Workshop:
- Promoting your products like a fast-moving consumer goods (FMCG) company.
- Applying science to advertising and subscription pricing.
- Using algorithms to manage your print ordering and distribution reform.
- Using print to drive success in multi-media bundles.
- Discovering the tools driving hard-core subscription growth and smarter cost implementation.
- Unleashing the data geeks to improve customer service.
- Going behind business development that moves the dial for shareholders.
This INMA Print Innovation Workshop is for senior executives and practitioners whose companies are locked in to transforming print into a must-have publishing platform of the future. Meet and learn from like-minded innovators. Learn how print radicals influence the internal agenda to ensure print innovation figures strongly in the corporate strategy. The workshop will include cases, interrogation, recommendations, and discussions. Plus, participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print.
Preliminary sessions include improving the print product, promotion, pricing in ad sales bundling, selling, circulation volume and service, distribution and costs. We will look at using print as a growth catalyst, as well as what print media can learn from book publishers that got their mojo back.
Welcome Coffee
The INMA team will make sure you have all the information you need for the workshop, including last-minute agenda and registration credentials. You can also store small bags and grab a coffee.
The Big Picture Intro
Innovation in print is now pursued by some media companies with the same frenetic energy and scientific rigor as digital. We start with a look at the innovation that World Congress has unearthed and we identify the sources of the new growth.
Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead
How Book Publishing Got Its Mojo Back in Print
With the explosion of e-reader devices and tablets, book publishing in hard copy looked set to follow the digital massacre of the music industry. That forecast, however, proved very wrong. There are signs the sale of e-books has peaked. Print is charging back. How did this happen and what strategies from the book publishers should media publishers learn from.
Chantal Restivo-Alessi
Chief Digital Officer and Executive Vice President, International, HarperCollins Publishers, New York LinkedIn
Newsday’s Revolution in Print
How the Long Island daily has emerged with one of the most successful, sophisticated print operations. Best-in-breed customer management and editorial core strengths have combined to create a powerhouse for print.
Ed Bushey
Co-Publisher, Newsday
LinkedIn
Imagine Starting Your Print Business from Scratch
If you were starting your print operation from scratch you might want it to look like this new national newspaper in Germany. We look inside the birth and early months of this specialist venture and debate the early lessons for others.
Frank Mahlberg
Managing Director, Bild Print and Fussball Bild, Axel Springer, Berlin LinkedIn
Networking Break
Automated Advertising Sales Launch for Print
Learn what it is about, who is doing it, and what you should do about it.
Matt Prohaska
CEO & Principal, Prohaska Consulting, New York
Joanna O'Connell
(invited), Chief Marketing Officer, MediaMath, New York
Strategy Development: Case Studies
NRC, Amsterdam
Hear about the innovations at NRC that have led to increasing print circulation, revenue growth, employee satisfaction, and enhanced reader relationships. From the new book, "How to Succeed in the Relationship Economy," authored by Matt Lindsay, Xavier van Leeuwe and Matthijs van de Peppel of NRC.
Matt Lindsay
Co-author, President, Mather Economics
Toronto Star, Toronto
Publishers' entire business strategies need to be re-energised through innovation. Learn how Canada's Toronto Star has made print a focus for growth.
Julie Murtha
Director of Audience Development and Innovation, Print, Toronto Star LinkedIn@juliemurtha
Forging a New Path in Advertising and Marketing
In this session, learn how changing your approach to monetising print inventory uncovered a new way of selling and how promoting printed publications like fast-moving consumer goods is effective. Also learn how bundling print executions helped drive multi-media revenue growth.
Kim Campbell
Managing Director, Star Metro Media LinkedIn
Damian Eales
Chief Operating Officer, Publishing, News Corp Australia LinkedIn
Using Tech Tools to Innovate
A quick primer on how technology is automating the daily print supply/draw which allocates volumes to wholesale and retailers, plus developments in real-time sales tracking.
Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead
Break
Grab your lunch and split into the workshop groups.
Unconferencing Session: Print Best Practices
Participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print. If you haven’t done unconferencing yet, this is a great way to dive in. It’s a tool that invigorates strategy and you will want to try it at home.
Unconferencing Report
Workshop Concludes
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