The most informed and
relevant in-depth study tour of the technology companies and cultural influencers impacting news media today

    5 DaysDays
    15 CompaniesCompanies
    1 Master GuideMaster Guide

Key topics



Tech

  • Artificial Intelligence
  • Big Data
  • Everywhere computing
  • Video and virtual reality
  • Augmented reality

Tactics

  • Partners: Google/Facebook
  • Partners: Notable start-ups
  • Display + native ad platforms
  • Audience revenue tools
  • Personalized content

Guide



Alan Mutter

Nobody knows the inside story of Silicon Valley like Alan Mutter — leader, moderator, and guru of the INMA Silicon Valley Study Tour. Ink-stained newspaper editor early in his career and Silicon Valley start-up CEO later, Alan today is an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism. Sign up for the INMA Silicon Valley Study Tour and peek inside the doors Alan will exclusively open for INMA. Benefit from his insights and wisdom in the intimate atmosphere of a study tour.

A word from our study tour leader.

Objectives

The INMA Silicon Valley Study Tour is organized around these key themes and activities:

Building audience via enriched content and social networks

Leveraging third-party platforms (like Google) to build scale

Creating, sharing and monetizing video, the fastest-growing format

Monetization via traditional and native ads — and more

A first look at emerging technology that will shape the future

Group roundtables to network, discuss observations and share ideas

Agenda

Things are fast and fluid in Silicon Valley, so there may be changes to the itinerary. These are the study tour stops as of August 22, 2017:

Facebook Logo

Facebook

Product and partnership updates

Google Logo

Google

Product and partnership updates

Yelp Logo

Yelp

The quest for visibility on the Web

Baidu Logo

Baidu

Artificial intelligence and self-driving cars

Xerox PARC logo

Xerox PARC

Voice is the next big computing platform.

San Francisco Chronicle Logo

San Francisco Chronicle

How it remade itself

Bleacher Report Logo

Bleacher Report

Focusing on native advertising

Bloomberg Logo

Bloomberg

Insights from senior Silicon Valley editor

Urbs Media Logo

Urbs Media

Automated article creation from databases

Leap Motion Logo

Leap Motion

Augmented Reality and Virtual Reality demonstration

Rhythm One Logo

Rhythm One

Big Data and programmatic ad tech

Matter.VC

Matter.VC

News industry-funded incubator for media startups

Plex logo

Plex

Cuts the cord and consolidates all digital media.

Sharethrough logo

Sharethrough

Programmatic native-ad network.

Twitter/Periscope logo

Periscope/Twitter

Crowd-sourced video.

Starting point



Clift logo Clift
495 Geary Street
San Francisco, CA 94102
(415) 775-4700

The starting point for each day will be in front of Clift. The INMA Study Tour bus will pick up and drop off participants from this spot.

We recommend attendees stay at Clift. Clift is the ultimate boutique hotel in San Francisco, located steps from Union Square and the Financial District.

Other Recommended Nearby Hotels

• J.W. Marriott Union Square

• Westin St. Francis on Union Square

• Grand Hyatt Union Square

• Hilton Union Square

• Kimpton Sir Francis Drake Hotel

Details



What is the attire?

Casual: jeans, sneakers OK. Strong suggestion: wear comfortable shoes for walking.

Language

English

What is included in the price

- Bus transfers during the study tour
- Lunches during the five tour days
- 1 networking dinner during the week
- Expert guide to Silicon Valley
- Preparatory materials for tour
- INMA staff who arranges tour and accompanies group

What is not included in the price

All other costs are the responsibility of the delegate — including airline transportation, airport transfers, hotel room, and meals not specifically outlined.

What will the weather be like?

Expect highs of 67°F (19°C) and lows of 52°F (11°C)

Cancellation policy

Because of limited space on the tour, cancellations by participants will be accepted up until August 15, 2017, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing in advance of the Study Tour. In the unlikely event that INMA cancels the Study Tour because of insufficient participation, all registration fees will be refunded; any costs outside of the registration fee are the responsibility of participants.

Sellout

There are limited spaces on the INMA Silicon Valley Study Tour. We expect the tour to sell out. Registrations are on a first-come, first-served basis. A tour spot is confirmed with a registration and payment. If payment is not received within 14 days of the registration, the tour spot is forfeited. Once the tour sells out, INMA will create a wait list based on date of registration.

Pricing and registration

Click below to reserve your spot on the INMA Silicon Valley Study Tour

Registration
Member rate
By August 15
US$7,500
After August 15
US$8,500
Registration
Non-member rate
By August 15
US$8,295
After August 15
US$9,295

Note: All rates are per person

Price includes: Bus transfers during study tour, lunches during the five tour days, expert guide to Silicon Valley, preparatory materials for tour, INMA staff who arranges tour and accompanies group.

Not included: Airline transportation, airport transfers, hotel room, and meals not specifically outlined.

Non-member rate: This includes one year of individual membership in INMA.

Cancellation/Substitution Policy: Because of limited space on the tour, cancellations will be accepted up until August 15, 2017, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing in advance of the Study Tour.

Register Now

Or click here to register by PDF.

Questions? Contact us



Contact Katy Schaff

INMA

Katy Schaff
Marketing & Public Relations Manager
United States
Mobile: +1 972 787-8167
Click here to e-mail me