Study Tours

INMA study tours are considered the best in the news media industry. In London May 19-20, INMA will conduct two simultaneous study tours: Media Disruption Tour and Legacy Media Reinvention Tour.

Take a Study Tour of London's Leading Media Innovators

Want an intimate, deep dive into what some of the leading media companies in London are doing to transform and innovate? Join one of two pre-Congress study tours on Thursday and Friday, May 19-20: the Media Disruption Tour or the Legacy Media Reinvention Tour.

Media Disruption

Alan Mutter

Learn new ways of thinking and ideas for engaging Millennials in this study tour focused on visiting up-and-coming start-ups, non-traditional media companies, and forward-thinking brands.

Confirmed visits include: Dazed Media, branded content and commercial strategy; The Drum, a new-generation media company; JOE Media, building digital audiences; Mashable, media publishing; and TOC London, branded content/publishing.

Topics to be covered on the Media Disruption Tour include:

  • Gamification and news publishing: how can the two go hand-in-hand?
  • Growing digital audiences.
  • What a new generation of digital publishers can teach traditional media.
  • Which start-ups should media owners take note of?
  • Branded content and its role in publishing today.
  • Design and innovation and its impact on publishing services.

This INMA study tour is conducted by The Drum, Europe's largest marketing media and advertising platform.

Legacy Media Reinvention Tour

Alan Mutter

The great legacy media companies such as Bloomberg, Daily Telegraph, Guardian, News UK, Reuters, Trinity Mirror, The Independent, and Evening Standard are breaking new ground in reinventing themselves for the Digital Age.

On this Legacy Media Reinvention Tour, learn more about:

  • How newsroom integration pays off.
  • How to strategically reposition for digital while extending the print runway.
  • The trials and tribulations of paywalls: what works and what doesn't work.
  • How to extract value from a legacy brand with niche products.
  • Where alternatives to paywalls are pointing us.
  • Converting a paid newspaper to free newspaper and the new value of audiences to advertisers.

The Legacy Media Reinvention Study Tour will be guided by Alan Mutter, an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism.

Ready to attend the conference?Register Now!

Guardian Seminars

INMA is pleased to partner with The Guardian on two post-World Congress half-day seminars Wednesday, May 25, on membership/building communities and social/mobile.

View Seminar Info