Typically, print is the core of the news media in South Asia. The obvious question on the mind of any publisher is what should be done to strengthen the core, extend the core, and go beyond the core. How can we leverage the adjacencies to maximise the revenue around print?
The other dynamic is digital: Is digital emerging as core, too? Is there a dual core in our industry today? How should publishers invest in new media? What are the correct movies to make? How do we rapidly build audiences? What are some of the revenue streams that are starting to scale up?
The 10th Annual INMA South Asia News Media Conference will focus on trends, strategies, panel discussions, success stories, and sterling leadership lessons to take the way forward to grow revenues, brand and audience of media companies.
Hear from an industry leader share an interesting case study which talks about the power of print in growing his business.
Chairman & Managing Director, Nestle India Ltd. LinkedIn
As ad revenues shrink on print, and ad-blockers gain ground on digital, a fundamental change in the ad-funded publisher business model is inevitable. Getting consumers to value your content enough to pay for it is the holy grail in this, and paid digital subscription is where every publisher wants to get to. But in our part of the world, where even print is nearly free, the reality is that paid digital subscription is seen by most publishers as too big a risk. As we get to this cross-roads, and contemplate the future, hear stories from the former chief consumer office of The New York Times that might point the way.
Digital Media Consultant, New York, United States LinkedIn
Print has transformed in big ways. Hear a high-powered panel of South Asia newspaper CEOs share their visions on where they see print going in the next five years in terms of revenue, distribution and audience.
Deputy Managing Director, DB Corp Ltd. LinkedIn
Editor-In- Chief & CEO Jagran Prakashan
CEO, Bennett Coleman & Company LinkedIn
Managing Director and CEO, ABP Pvt. Ltd. LinkedIn
CEO, HT Media Ltd.
Panel Moderator: R. Sukumar
Editor, Mint LinkedIn
Traditional publishers have been great at text and static pictures. Today's digital world is increasingly all about video. How does the media company make this migration from text/words to moving pictures? What processes can they follow? What do they need to reimagine? HT Digital Streams Editor-in-Chief Bobby Ghosh will be in conversation with Quintillion Media Founder Raghav Bahl in this session.
A panel discussion on how to engage younger audiences with print.
In this session, we have Santosh Desai, MD & CEO FutureBrands India and one of Indiaï¿½s best known commentators, share an introduction about the New Indian audiences and their changing relationship with news. This will be followed by a panel discussion on how to engage millennials.
Managing Director and CEO, FutureBrands India LinkedIn
Raj Kamal Jha
Editor-In-Chief, The Indian Express LinkedIn
Editor, The Hindu
Editor & Publisher, The Daily Prothom Alo, Bangladesh
Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimization of content for platforms and relationships with them have become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? How to maintain exclusive relationship with customers?
Grzegorz “Greg” Piechota
Nieman Fellow, Harvard University, Cambridge, Massachusetts, United States, and Author, “Evaluating Distributed Content in the News Media Ecosystem” @g_piechotaLinkedIn
Keeping pace with consumer behaviour is one of the core challenges of media companies as they adjust their platform mix to match emerging lifestyles. In this presentation, learn how to move beyond the traditional marketing funnel and leverage data to drive the engagement strategy for your company.
CEO, IPG Mediabrands India
Publishers are sitting on a goldmine of data about their users, about their interests and their passions, and this is something that is waiting to be mined. But this needs a concerted effort and some fairly patient build-up. How do we start unlocking this potential?
CEO, Indian Express Digital
Country Manager, India, Pubmatic LinkedIn
COO, Digital News, Times Internet LinkedIn
COO, India Today Group Digital LinkedIn
Chief Strategy Officer, GroupM LinkedIn
Panel Moderator: Gyan Gupta
CEO, DB Digital LinkedIn
The future for legacy media companies is neither print-only or digital-only: It is print + digital. In this presentation, learn how media companies are finding the proper balance between bolstering their unique value proposition (print) while preparing to compete in the hyper-competitive world of digital.
Partner & Managing Director, Boston Consulting Group, Singapore
Hear powerful cases studies on what print companies are doing to look beyond just display advertising.
When the Pie Doesn't Expand, Expand the Pie
Advisor, Eenadu LinkedIn
Delivering Brand Solutions through Print Plus Engagement Format
COO & Editor, inext, Jagran Prakashan LinkedIn
From Print to Brand Solutions
CEO, Hindustan Media Ventures Limited LinkedIn
In this INMA-exclusive presentation, look across news media worldwide to distill major trends impacting the strategic decisions of companies looking to grow audience and revenue that will support great journalism in the coming years. The presentation will include a snapshot of where legacy media are today in their transformation, the emerging truths in media, and a report card on culture change, paid content, mobile, distributed content, and Big Data. The presentation concludes with a look at where media is heading next.
Asset No. 2,
Aero City Hospitality District,
IGI Airport New Delhi
110037 New Delhi, India
The INMA South Asia News Media Conference will draw managements from the major media companies in India, Pakistan, Bangladesh, Nepal, and Sri Lanka.See Who Will Be There
What is the attire?
How to get to venue
Click here for a map of the venue at Hotel Pullman New Delhi Aerocity.
What will the weather be like?
Contact INMA's Priya Marwah to learn more
About New Delhi
INMA South Asia Board
New Delhi, India
Phone: +91 98-71-996878
Click here to e-mail me