Be welcomed to the world of INMA and the Global Media Summit Africa by association leaders. Learn more about INMA's mission and what to expect during the Global Media Summit.
In this INMA-exclusive presentation, look across news media worldwide to distill major trends impacting the strategic decisions of companies looking to grow audience and revenue that will support great journalism in the coming years. The presentation will include a snapshot of where legacy media are today in their transformation, the emerging truths in media, and a report card on culture change, paid content, mobile, distributed content, and Big Data. The presentation concludes with a look at where media is heading next.
Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimisation of content for platforms and relationships with them have become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? How to maintain exclusive relationship with customers?
In September, Facebook prevented Norway's leading newspaper from posting a famous photo from the Vietnam War as, by algorithmic standards, it was “child pornography.” Aftenposten pushed back — so loudly that Facebook quickly changed its standards (a rarity). I n this presentation, hear from the Aftenposten editor-in-chief who led the campaign against Facebook and what lessons he learned. Hear about the Aftenposten battle with Facebook and what it means for the bigger war for news media.
In some ways, India's media scene is the most dynamic in the world: still full of print life, yet quickly digitising and quickly diversifying. In this presentation, learn from the former CEO of the Times of India a snapshot of best practices among India's leading publishers and potential applications to African media.
Chairman, Sagacito, India LinkedIn
Despite enormous market changes and a digital tsunami, print remains a cornerstone of news consumption and advertising creativity. In this presentation, learn how one of Brazilï¿½s leading dailies delivers print advertising excellence in ways both amazing and surprising.
Chief Commercial Officer, Folha de S.Paulo LinkedIn
News Corp in Australia sees print and digital as complementary and has staked out bold positions in both spaces: changing from metered model to freemium model in digital while continuing to push print circulation and advertising in new and innovative ways.
Managing Director, Metro and Regional Publishing, News Corp Australia LinkedIn
Fairfax Media is leading publishing innovation in Australia and New Zealand by pushing beyond the traditional media model. Fairfax is making great progress with its strategy to leverage core strengths, invest to grow digital and non-print revenues, while reducing costs and increasing flexibility and efficiency.
CEO, Fairfax Media, Australia LinkedIn
As ad revenues shrink on print, and ad-blockers gain ground on digital, a fundamental change in the ad-funded publisher business model is inevitable. Getting consumers to value your content enough to pay for it is the holy grail in this, and paid digital subscription is where every publisher wants to get to.
Digital Media Consultant, New York, United States LinkedIn
Big publishers and big groups grab the headlines, yet smaller publishers and groups constitute the vast majority of media companies worldwide. In this presentation, learn the practicalities of how Australia's McPherson Media Group is transforming itself; the realisation moment; the process involving staff; what changes are being made with products, people and technology; the early phases of building/buying new growth business in niches; and its investments in related start-ups to diversify.
Member of Board, McPherson Media Group, Australia LinkedIn
This one-of-a-kind presentation will focus on creating a better experience. How does technology + data + creativity ultimate give a more meaningful relationship with our future audiences? And how do all roads point to this being “mobile”-first?
In today's world of disruption, digital efforts must be a key focus for publishers. Yet in many markets it won't be enough. Publishers need innovation and a focus on revenue diversification. Learn how Canada's Toronto Star is making money directly from consumers through a lens of experimentation.
Chief Operating Officer, Toronto Star, Canada LinkedIn
Transformation is a necessary part of all endeavours and all situations — we all need to meet change. Bob Dylan wins the Nobel Prize for Literature and changes how we perceive literature. As the media industry moves forward in transitional stages, learn how best to embrace change.
Digital transformation is a challenge for all media companies: business models, impacts on consumers and advertisers, and perhaps most importantly: employees. In this presentation, learn how a group of Swedish community newspapers found new ways to get its workforce to see the new digital challenges and embrace innovation in profound ways.
Germany's Funke Media Group has centralised editorial teams as an internal content agency to save money and increase quality. Why should each newspaper create its own story about Angela Merkel? Learn lessons on how this was done at this growing German media company and the early results.
Vineyard Hotel Conference Centre
Newlands, Cape Town, 7700
+27 21 657 4500
The INMA Global Summit Africa will attract top media talent throughout Africa and beyond.See Who will Be There
When is the conference?
Monday and Tuesday, November 14-15
What is the attire?
What will the weather be like?
Expect 23°C high and 13°C low
More about Cape Town
There will be an administrative fee of R650 per person for any cancellation of registration after September 1, 2016. Registrants always have the possibility to have someone else take their place free of charge. Written notice of the replacement, together with name of the new participants, must be sent to INMA beforehand. Hotel room cancellations must be made directly with the hotel.
About the Venue
The Vineyard Hotel and Conference Centre is a riverside garden estate on the eastern slopes of Table Mountain. Today, the 207-room luxury hotel includes a world-class conference centre that will play host to the INMA Global Summit Africa.
Transport from airport to hotel/conference centre
The Vineyard Hotel and Conference Centre is approximately 20 minutesï¿½ drive
from Cape Town International Airport. There are two recommended options:
Taxis are waiting outside the airport terminals and accept cash payments.
Vineyard Hotel transport service:
Mercedes (1-2 people) for R495 or mini-van (1-4 people) for R605
Reserve this in advance by e-mailing firstname.lastname@example.org. Provide your first and last names, time of arrival, and flight number. Upon confirmation, a Vineyard representative will meet/greet for domestic and international arrivals. If staying at the Vineyard Hotel, you may pay cash or arrange to add the transport charge to your sleeping room bill.
Tel.: +1 (972) 787-8167
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