A one-day deep dive into how South Asian media companies are growing and engaging audiences across platforms

    Print Circulation
    Audience Development
    Media Managers

Key topics

  • Audience development and delight
  • Discussion on trade margins
  • The content issue (how much is enough)
  • One product for all
  • New launches
  • Data mining

INMA South Asia News Media Summit
Newspaper Audiences: Revisited

15 April 2016, Mayfair Conference Hall, Sitara Hotel, Ramoji Film City

International News Media Association (INMA) will host a one-day summit to share fresh ideas on audience development and delight, discussion on trade margins, the content issue (how much is enough), one product for all, new launches, data mining, improving advertiser response, and many other real issues that newspaper circulation faces in South Asia.

This summit is being held under the theme: Newspaper Audiences: Revisited on Friday, April 15, Mayfair Conference Hall, Sitara Hotel, Ramoji Film City, Hyderabad, Telangana.

Specifically designed for print circulation managers and audience development managers of news media companies in India, Bangladesh, Sri Lanka, Pakistan and Nepal, this workshop will help learn new ideas, network with peers and likeminded industry leaders and is a powerful growth tool.


Friday, April 15

9.00 a.m. - 9.45 a.m.


9.45 a.m.

Summit Introduction

Siddharth Kothari Siddharth Kothari
INMA South Asia Board of Directors; Director, Rajasthan Patrika

Ashu Phakey Summit Moderator: Ashu Phakey
Business Head, HT Media linkedIn

10.00 a.m.

Opening Session: Cross-Industry Learnings from the FMCG Industry

This session focuses on how the FMCG sector undertakes product development to training to all the aspects involved in building, engaging and sustaining their consumer and evolving in the process. The focus being on how to grow, engage, and monetize audiences.

V.L. Rajesh V.L. Rajesh
Chief Operating Officer, Foods Business, ITC

10.45 a.m.

Audiences of the 21st Century: A Perspective

Rajiv Lochan Rajiv Lochan
Managing Director and CEO, The Hindu
rajivclochan linkedIn

11.15 a.m. - 11.30 a.m.

Networking Tea Break

11.30 a.m.

Newspaper CEO Panel: Audience Delight, Development and Sustaining Them: A Hard Talk

In this fast-changing media world, hear leaders in the print industry share how to create new products, energize brands, improve advertising revenues and instill innovation to grow, engage and monetize audiences. The focus being to encourage print readership and engagement.

Rajiv Lochan Moderator: PVS Prakasam
Advisor, Eenadu group

Rajiv Lochan Rajiv Lochan
CEO, The Hindu

Matiur Rahman Matiur Rahman
Editor & Publisher, The Daily Prothom Alo Group, Dhaka, Bangladesh linkedIn

Vijay Sankeshwar Vijay Sankeshwar
Chairman and Managing Director, Vijay Vani

1.00 p.m. - 2.00 p.m.


2.00 p.m.

Aspirational Brand Stories

This session will showcase newspaper case studies connecting with audiences, delivering value to advertisers and making a commitment to innovation.

Ei Samay Launch of The Times of India

Kaustuv Chatterjee Kaustuv Chatterjee
VP Brand, Languages, BCCL linkedIn

Lokmat 'from' Pune to Lokmat 'of' Pune - The Aata Baas Movement

Pushkar P Kulkarni Pushkar P Kulkarni
GM - Product Development, Lokmat linkedIn

Challenges and Headway of Audience Growth: Examples from Prothom Alo

Matiur Rahman Matiur Rahman
Editor & Publisher, The Daily Prothom Alo Group, Dhaka, Bangladesh linkedIn

3.30 p.m. - 4.00 p.m.

Networking Tea Break

4.00 p.m.

How Can Newspapers Reinvent In Order To Augment Audience Delight and Improve Advertiser Response

From being a passive medium to an active medium for brands — sampling. Using the unique strength of reaching millions of homes everyday. Using a combination of print and on ground in an innovative and smart manner to promote active engagement with the brand. Curating content relevant to brands that is relevant to readers and helps establish the brand in that space. Hear a discussion on current industry practices and new ideas.

Ashu Phakey Moderator: Ashu Phakey
Business Head, HT Media linkedIn

Suman Banerjee Suman Banerjee
Associate Vice President, Circulation, ABP Pvt. Ltd.

Rajiv Lochan Vinay Maheshwari
Senior Vice President, Brand & SMD, Dainik Bhaskar Group

Navin Mittal Navin Mittal
Secretary Finance, Government of Telangana @navinmittal linkedIn

4.40 p.m.

What is the Future of Audience Measurement?

This session highlights the way forward for print industry measurement.

Shashi Sinha Shashi Sinha
CEO, IPG Mediabrands, India | About Shashi

5.20 p.m. - 5.30 p.m.

Vote of Thanks

I.Venkat I.Venkat
Vice President, INMA South Asia and Director, Eenadu linkedIn


Hotel Sitara Mayfair Conference Hall
R. R. District
501512 Ramoji Film City
Hyderabad, Telangana

Click here for a map

Ready to add your name to the list?

Register Now

Other details

When is it?

Friday, 15 April 2016



What is the attire?

Business casual

How to get to venue

The venue is 40 kms away from the Rajiv Gandhi International Airport. The venue can be reached via road once you reach the airport. Taxes are available at a charge.

Click here for a map to the Summit venue at Hotel Sitara, Ramoji Film City, Hyderabad, Telangana.

What will the weather be like?

Expect 25°C-38°C


Contact INMA's Priya Marwah to learn more

About Ramoji Film City


INMA South Asia Board

President: D.D. Purkayastha
Managing Director & CEO, ABP
Vice President: I. Venkat
Director, Eenadu
Past President: Sanjay Gupta
Editor In Chief and CEO, Dainik Jagran
Director: Pawan Agarwal
Deputy Managing Director, Dainik Bhaskar
Director : Shantanu Bhanja
Chief Digital Officer, HT Media
Director: Bhaskar Das
Group CEO-News, Zee Media
Director: Siddharth Kothari
Director, Rajasthan Patrika
Director: Rajiv Lochan
Managing Director & CEO, The Hindu
Director: Jacob Mathew
Executive Editor, Malayala Manorama
Director: Matiur Rahman
Editor and Publisher, The Daily Prothom Alo
Director: Arunabh Das Sharma
Executive President, BCCL

Pricing & Registration

Click below to reserve your spot at the INMA South Asia News Media Summit

Member registration package
By 2 April
Rs. 10,000
After 2 April
Rs. 13,000
Member registration package
By 2 April
Rs. 9,000
After 2 April
Rs. 12,000
Member registration package
By 2 April
Rs. 8,000
After 2 April
Rs. 11,000
Non-member registration package
By 2 April
Rs. 20,000
After 2 April
Rs. 26,000
Non-member registration package
By 2 April
Rs. 18,000
After 2 April
Rs. 24,000
Non-member registration package
By 2 April
Rs. 16,000
After 2 April
Rs. 22,000

Cancelation Policy: No refunds are negotiated. Registrants always have the possibility to have someone else take their place. Written notice of the replacement together with name of the new participant must be sent to INMA beforehand.

Register Now by PDF


Questions? Contact us

Contact Priya Marwah


Priya Marwah
New Delhi, India
Phone: +91 98-71-996878
Click here to e-mail me