What news publishers need now to leverage mobile audiences for engagement + revenue (and how Austin can help)

    Bonus Study
    Did We Mention

Key topics

  • Future state of mobile: skating to where the puck will be (wearables and more)
  • Case studies: who is doing it right in the news media industry
  • Audiences: current, target, adoption rates, marketing to them, live audience session
  • How to use smartphones and phablets as bridges between news brands and Millennials
  • Speed round: 6-9 tech firms answer key questions about mobile
  • Austin bonus: mobile sessions based on city's rich ecosystem of technology
Austin Longhorn

Confirmed speakers

Daniel Anstandig
CEO and Co-Founder
Futuri Media

R.B. Brenner
University of Texas School of Journalism

Trei Brundrett

Trei Brundrett
Chief Product Officer
VOX Media

Keith Duncan
Vice President of Retailer and Brand Solutions

Susie Ellwood
Austin American-Statesman

Parisa Fatehi-Weeks
Community Impact Manager
Google Fiber

Mario Garcia
CEO/Founder, Garcia Media
Columbia University

Nick Goggans
Chief Strategy Officer, Co-Founder

William Hurley
Honest Dollar

Damon Kiesow

Damon Kiesow
Senior Manager Mobile Initiatives
McClatchy Interactive

Heidi Lehmann

Heidi Lehmann
Strategic Development

Pierre-Elliott Levasseur
Chief Operating Officer
La Presse

Tim Lott
Vice President of Innovation
Cox Media Group

Peter marsh

Peter Marsh
Vice President of Marketing
Newscycle Solutions

Mark Medici
Audience Strategy & Group Lead

Jeremy Mims

Mukund Mohan
Microsoft Ventures

Tarun Nimmagadda
Mutual Mobile

Kevin Poortinga
General Manager / Local Product Development
Gannett Publishing

Robert Quigley
Senior Lecturer/New Media
University of Texas School of Journalism

Kash Shaikh
Founder & CEO
Besomebody Inc.

John Smolen
Publishing & Media, Global Marketing Solutions

Ola E. Stenberg

Ola E. Stenberg
Digital Editor
Verdens Gang (VG)

Mark Strama
Director of Business Operations
Google Fiber Austin

Allison Squires
Director of Client Services
People Pattern

Will Sullivan
Director of Mobile for the Broadcasting Board of Governors

Amy Webb
Webbmedia Group

Adam Weinroth
Chief Marketing Officer


Monday, March 9

INMA Partners In Business
news cycle RAM Press Reader
7:30 a.m.

Registration and Continental Breakfast

8:30 a.m.

Welcome and Introductions

John Newby John Newby
President, INMA North America Division @sphillslinkedIn

Susie Ellwood Susie Ellwood
Publisher, Austin American-Statesman @sellwoodlinkedIn

8:45 a.m.

The State of Mobile for News Publishers

Mobile engagement with news has skyrocketed since 2010 and continues to change year-to-year: smartphones for young adults, tablets for older adults. In this opening, get your bearings on broad trends in mobile and how they apply to news publishers in the United States and Canada.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn

Mukund Mohan Mukund Mohan
Microsoft Ventures, and Summit Moderator @mukundlinkedIn

9:15 a.m.

Smartphones, Tablets, and Mobility: The Choices Publishers Are Making Worldwide

In an international tour de force, learn more about the choices news media companies are making with smartphones and tablets, what's working and what's not working, the frequency issues, mobile editors, and the two tempos for today's news flow.

Mario Garcia Mario Garcia
CEO and Founder, Garcia Media @drmariorgarcialinkedIn

10:15 a.m.

How Europe's Leading Publisher Is Making the Smartphone Its Core Product

Norway-based Schibsted's iconic newspaper VG (Verdens Gang) still pays the bills, but the audience shift from print to mobile is complete. In this presentation, hear how leading Schibsted news brand VG built such a large mass audience and created a mobile agency that galvanized advertisers — to the point that the smartphone has become the company's core product.

Ola E. Stenberg Ola E. Stenberg
Digital Editor, VG @OlaStenberglinkedIn

11:00 a.m.


11:15 a.m.

Flipping the Model: Starting with Passion, not Product.

What started with a simple hashtag grew into a global movement, and now, is one of the most intriguing startups of 2015. #Besomebody is pioneering the "Passion Economy" by enabling people to make money doing what they love. Users can create, host and book experiences on any passion area, from painting to piano to paramotoring. After spending 12 years building brands at Procter & Gamble and GoPro, Kash Shaikh turned the traditional brand-building model on its head — with a little help from E.W. Scripps — to create the world's first social marketplace and passion platform. #besomebody.

Kash Shaikh Kash Shaikh
Founder, Besomebody Inc. @kash_shaikhlinkedIn

12:00 p.m.

Speed and the Connected City: What Google Fiber Means for Mobile Consumption

Google Fiber is a fiber-to-the-home way to get connectivity that is 100 times faster than today's basic broadbrand speeds. This means instant downloads and new TV, desktop, and mobile experiences.

Mark Strama Mark Strama
Director of Business Operations, Google Fiber Austin @markstramalinkedIn

12:30 p.m.


1:30 p.m.

When Wearable Tech Meets Fashion

Trellie is a wearable technology platform that enables any fashion, lifestyle, or jewelry brand to easily create and launch their own wearable accessories line.

Heidi Lehmann Heidi Lehmann
Strategic Development, Trellie @heidielehmannlinkedIn

2:00 p.m.

Mobile Strategy in Action: Practical Examples and Learnings

A short-form look at how media companies, publishers, educators and entrepreneurs are approaching mobile and what they're learning along the way.

R.B. Brenner R.B. Brenner
Director, School of Journalism, University of Texas at Austin @rbbrenner

Robert Quigley Robert Quigley
Senior Lecturer/ New Media, University of Texas School of Journalism @robquiglinkedIn

2:30 p.m.-6:00 p.m.

Austin Tech and Mobile Survey: Visit to Capital Factory Capital Factory

In this exclusive study tour, INMA will visit Capital Factory, downtown Austin's entrepreneurial center of gravity. We will see what's special about the Silicon Valley of the South and what makes Austin's tech scene tick. We will visit and hear representatives from Digital Age companies to up-and-coming shops with big ideas for the future. The study tour includes a visit to Capital Factory's start-up incubator space, including Austin start-ups, most with heavy media and mobile connections. Keys to learning: what are the right conditions to lead innovation and how can we create and nurture these?

>> OwnLocal
>> Capital Factory
>> Mutual Mobile
>> HonestDollar.com
>> OneSpot
>> Google Fiber
>> People Pattern
>> Umbel
>> RetailMeNot
>> Cox Media Group, Innovation Lab

6:00 p.m.

Reception at Stubb's
Stubb's Austin

Tuesday, March 10

7:30 a.m.

Continental breakfast

8:00 a.m.

‘Likes’ shifting to mobile: Leveraging Facebook to drive business objectives

How publishers are leveraging Facebook today to drive their most common business objectives (subscription acquisition, mobile acquisition, audience development, and audience extension) all centered around the theme of reaching the right people with the right message (people based marketing).

John Smolen John Smolen
Publishing & Media, Global Marketing Solutions, Facebook @Smoleyx3linkedIn

8:30 a.m.

Mobile As An Audience Development Tool: Practical Examples

In this lightning round panel, learn how to measure the audience you seek in smartphones and tablets and appeal to new audiences – especially Millennials. Find out what mobile products are connecting with audiences among peer publishers and those outside media.

Allison Squires Allison Squires
Director of Client Services, People Pattern @allysquireslinkedIn

Nick Goggans Nick Goggans
Chief Strategy Officer & Co-Founder, Umbel @ngogganslinkedIn

Peter Marsh Peter Marsh
Vice President of Marketing, Newscycle Solutions @pgmlinkedIn

Mark Medici Mark Medici
SVP/Audience Strategy & Group Lead, Atlanta Journal-Constitution @medici1linkedIn

9:30 a.m.

The Digital Media Future and Where Emerging Trends in Technology, Mobile Usage Point Us

Learn the latest near-future trends in digital media and technology and the business strategies necessary to engage bigger audiences. As a futurist, Amy Webb is a Visiting Nieman Fellow at Harvard University and lecturer on emerging technology and media at Columbia University. How can publishers think bigger and act faster in the mobile space?

Amy Webb Amy Webb
Founder and CEO, Webbmedia Group @webbmedialinkedIn

10:30 a.m.


10:45 a.m.

The Next-Generation Tablet App for News Publishers: The Story of La Presse

Imagine an iPad app as your core product, from which all other platforms flow (including print). Imagine next-generation storytelling, advertising, and video integration. Imagine an environment where advertising CPMs approach print levels. Mostly likely, if you have put all of these imaginations together, you see La Presse, the Quebec news brand that is revolutionizing how to capitalize on mobility. In this presentation, find out more about the vision and strategy behind the business model of this successful tablet app.

Pierre Elliott Levasseur Pierre Elliott Levasseur
Chief Operating Officer, Digital Publishing, La Presse @LP_LaPresselinkedIn

11:45 a.m.

How to Generate Revenue From Mobile: Practical Examples

In a lightning round panel, learn who is succeeding in generating mobile revenue from advertising, sponsorships, paywalls, geo-localized traffic for retailers, and making print ads into revenue-generating mobile products.

Dan Anstandig Daniel Anstandig
CEO and Co-Founder, Futuri Media @anstandiglinkedIn

Jeremy Mims Jeremy Mims
Co-Founder, OwnLocal @jeremymimslinkedIn

Adam Weinroth Adam Weinroth
Chief Marketing Officer, OneSpot @aweinrothlinkedIn

Keith Duncan Keith Duncan
Vice President of Retailer and Brand Solutions, RetailMeNot.com @retailmenotinclinkedIn

12:30 p.m.


>> Sponsored by Gannett Imaging and Ad Design Center

1:30 p.m.

Developing Your Mobile Publishing Strategy

A review of mobile strategy and learnings from media companies and organizations. Consumer revenue and local mobile digital development are keys, including Gannett's explorations into subscription-based mobile digital products, from core to niche.

Kevin Poortinga Kevin Poortinga
General Manager/Local Product Development, Gannett Publishing @kpoortingalinkedIn

Damon Kiesow Damon Kiesow
Senior Manager Mobile Initiatives, McClatchy Interactive @dkiesowlinkedIn

Will Sullivan Will Sullivan
Director of Mobile, Broadcasting Board of Governors @journerdismlinkedIn

2:45 p.m.

Vox Media and Their Mobile Strategy

Vox Media is re-writing the rules of digital content development with its seven brands known for burrowing deeper and deeper into verticals — all united through technology that integrates design with creative brand advertising products. In this session, learn more about the mobile component to Vox Media's strategy for SB Nation, The Verge, Polygon, Curbed, Eater, Racked, and more.

Trei Brundrett Trei Brundrett
Chief Product Officer, Vox Media @clockwerkslinkedIn

3:30 p.m.

Takeaways, Conclusions, and What To Do Next

Mukund Mohan Mukund Mohan
Microsoft Ventures, and Summit Moderator @mukundlinkedIn

4:00 p.m.

Summit Concludes


Summit venue

Austin American-Statesman
305 South Congress Avenue
Austin, Texas 78704
+1 512 246-0444

Summit hotel

Hyatt Regency Austin
208 Barton Springs Road
Austin, Texas 78704
+1 512 477-1234 or +1 888 421-1442


Special INMA rate: US$249 (mention International News Media Association)

Deadline to reserve: February 11, 2015

Note: Due to the city-wide South By Southwest (SXSW) later in the week, INMA strongly recommends making reservations soon before rooms sell out

Conference attendees

The INMA Mobile Summit for Engagement and Profit will attract top mobile and digital talent from media companies in the United States and Canada.

See Who will Be There

As of right now

  • Dan Anstandig, Chief Executive Officer, LDR Interactive, United States
  • Tomas Balekas, Chief Executive Officer, 15min, Lithuania
  • Traci Bauer, Executive Editor, The Journal News Westchester, United States
  • Ivars Bauls, Latvia
  • Talin Bingham, United States
  • Christopher Biondi, Vice President | Digital Operations & Product Development, Gannett Co., Inc., United States
  • John Bisognano, Senior Editor, Digital, The Palm Beach Post, United States
  • R.b. Brenner, Director, School of Journalism, The University of Texas at Austin, United States
  • Liane Brodie, Canada
  • Trei Brundrett, Meta, United States
  • Tim Burke, United States
  • Robert Busch, President, The RDB Group, United States
  • Ryan Busch, Director of Sales, Research and Analysis of Media, United States
  • Armando Castilla Galindo, Director General, Vanguardia, Mexico
  • Brooke Christofferson, United States
  • Kevin Dale, United States
  • Shawn Deweese, Senior Sales Executive, Mather Economics, LLC, United States
  • Matthew Diaz, United States
  • Steve Dorsey, Media Consultant, United States
  • Karin Doty, Director of Digital Sales, The News-Press, United States
  • Keith Duncan, Vice President of Sales, RetailMeNot.com, United States
  • Travis Engebretson, United States
  • Markus Feldenkirchen, President, Sales, North America, Lineup Systems, United States
  • Laurie Finley, General Manager/Publisher, Derksen, Winnipeg Free Press, Canada
  • Mario Garcia, Chief Executive Officer and Founder, Garcia Media, United States
  • Nick Goggans, Chief Strategy Officer & Co-Founder, Umbel, United States
  • Susie Gray Biehle, United States
  • Tim Griggs, Accelerator's Executive Director, Meta, United States
  • Lauren Gustus, Executive Editor, The Salt Lake Tribune, United States
  • Jean Hodges, Senior Director of Content, Gannett Co., Inc., United States
  • Bill Horner, Publisher, The Sanford Herald, United States
  • Eric Hutchins, United States
  • Matthew Ipsan, Director of Digital, Lee Enterprises, United States
  • Toomas Issak, Estonia
  • Michel Jeanneret, Editor-in-Chief Blick Romandie, Ringier Romandie, Switzerland
  • Gina Kaiser, Director, Brand Marketing, USA TODAY NETWORK, United States
  • Kristaps Kazarevskis, Latvia
  • Tracey Kennedy, United States
  • Damon Kiesow, Knight Chair in Digital Editing and Producing, McClatchy, United States
  • Debby Krenek, Publisher, Newsday Media Group, United States
  • Sandra Kukreja, Vice President, Digital Media, Winnipeg Free Press, Canada
  • Heidi Lehmann, Strategic Development, Trellie, United States
  • Pierre-Elliott Levasseur, President, La Presse, Canada
  • Paul Likins, United States
  • Lee Little, Chief Executive Officer, BarZ Adventures, United States
  • Cretu Lorelei, United States
  • Meelis Luht, Independent Media Adviser, MLHT, Estonia
  • Jason Maly, Sr. Product Manager, Community Newspaper Holdings, Inc, United States
  • Peter Marsh, United States
  • Tim Mcdougall, Vice President of Strategic Innovation, The Gazette Company, United States
  • Connie Mcgarrah, United States
  • Tj Mclarty, Sr. Production Manager/ Digital, Austin American-Statesman, United States
  • Clare Mcneely, Director, Data & Insights, The New York Times, United States
  • Mark Medici, EVP/CMO, Hearst Corporation, United States
  • Gary Meo, Vice President, Client Development, Research and Analysis of Media, United States
  • Jeremy Mims, Strategy and Partnerships, Spoken Layer, United States
  • Mukund Mohan, Director, Strategy, Cloud and Enterprise, Microsoft Ventures, United States
  • Jim Moroney, Board Member of A. H. Belo Corp., The Dallas Morning News, United States
  • Stefanie Murray, Executive Editor, United States
  • John Newby, United States
  • Ann Poe, Senior Vice President of Digital Consumer Revenue (DCR), Advance Local, United States
  • Kevin Poortinga, General Manager, Product Development, Gannett Co., Inc., United States
  • Francisco Posada, Publisher, PCNPost, Colombia
  • Sharon Prill, VP Marketing & Brand Strategy, The Penny Hoarder, United States
  • Robert Quigley, Senior Lecturer/ New Media, School of Journalism, The University of Texas at Austin, United States
  • Andrus Raudsalu, Postimees, Estonia
  • Aivar Reinap, Deputy of Chief Editor of Postimees, Postimees Grupp AS, Estonia
  • Sarah Riley, Canada
  • Robert Rohr, General Manager & Sr. Vice President, Cox Media Group Ohio, United States
  • Peter Röthlisberger, Ringier, Switzerland
  • Edwin Ruis, Integrated Revenue Director, Swift Communications, United States
  • Zach Ryall, United States
  • Robert Saurer, United States
  • Traci Schoenberg, United States
  • Ana Lucia Selvatici, Coordenadora de Marketing, InfoGlobo Comunicações S.A., Brazil
  • Kash Shaikh, Founder, #Besomebody, United States
  • John Smolen, Client Partner, Meta, United States
  • Allison Squires, Director of Client Services, People Pattern, United States
  • Marius Stanevicius, Head of Media Products, 15MIN., Lithuania
  • Ola Stenberg, Digital Editor, Verdens Gang, Norway
  • Neil Stout, Sr. Manager Business Development and Research, Austin American-Statesman, United States
  • Mark Strama, Head of Google Fiber, Google Fiber, United States
  • Will Sullivan, Director, Broadcasting Board of Governors, United States
  • Maria Terrell, United States
  • Ola Lars Tornerud, President Sales and Marketing, RAM Americas, RAM, Research and Analysis of Media, United States
  • Andrea Vick, Local Sales Manager, Austin American-Statesman, United States
  • Rob Villalpando, United States
  • Joseph Vinsik, United States
  • John Ward, United States
  • Amy Webb, Founder and CEO, Webbmedia Group, United States
  • Adam Weinroth, OneSpot, United States
  • Earl Wilkinson, Executive Director and CEO, International News Media Association (INMA), United States
  • Reid Williams, VP, Innovation and Product Development, The Detroit Free Press, United States
  • Kris Williams, United States
  • Bill Wilson, CEO and Founder MindSea, Canada
  • Tina Wojdyla, Director Client Services and Implementation, Gannett Co., Inc., United States
  • Sonia Yamada, Vice President, Audience Insights, The New York Times, United States
  • Chris Zdep, United States

Ready to add your name to the list?

Register Now

Other details

What is the attire?

Business casual

How to get to summit

Click here for a map of the Mobile Summit venue at the Austin American Statesman.

What will the weather be like?

Expect 70°F High and 50°F Low (21°C to 10°C)

Get your company's name out there (sponsor)

Contact INMA's Eric Hutchins to learn more

Summit committee

INMA North America Division Board of Directors
Summit Chair: Susie Ellwood, Austin American-Statesman

Order INMA's smartphone monetization report

“The Smartphone Choices for Media Companies” can be ordered here (free to INMA members).

More about Austin

Austin 360

South by Southwest (SXSW) 3 days later

South by Southwest Interactive

SXSW Interactive: March 13-17


Full summit package
By Jan. 16
Jan. 17-Feb. 9
Feb. 10-Mar. 8
Day pass for March 9
By Jan. 16
Jan. 17-Feb. 9
Feb. 10-Mar. 8
Day pass for March 10
By Jan. 16
Jan. 17-Feb. 9
Feb. 10-Mar. 8
Full summit package
By Jan. 16
Jan. 17-Feb. 9
Feb. 10-Mar. 8
Day pass for March 9
By Jan. 16
Jan. 17-Feb. 9
Feb. 10-Mar. 8
Day pass for March 10
By Jan. 16
Jan. 17-Feb. 9
Feb. 10-Mar. 8

* The non-member registration fee includes 1 year of INMA membership.

E-mail us to inquire about discounts for group registrations of 5 or more people.

Register Now


    INMA Partners in Business
    Mobile Summit Sponsor
  • Gannett Imaging and Ad Design Center

Questions? Contact us


Eric Hutchins
Dallas, Texas
Phone: +1 214 373-9111, opt. 2
Click here to e-mail me