15+ new and transformative ways media companies tell stories that matter

Newsroom Managers
(Chief) Editors

Key topics

  • Data-journalism and visualisation
  • How to do video storytelling
  • Platform-driven news: how to write for different platforms
  • New tools for digital storytelling
  • Workflow organisation
  • Tours of Ekstra Bladet newsroom and Politiken newsroom

Ideas Day concept: 4 days, 4 cities, 4 topics

The time-friendly (and fun) Ideas Day concept by INMA involves:

IDEAS DAY Advertising Frankfurt, Germany March 11th, 2016 IDEAS DAY Mobile Innovations Google, Zurich November 4th, 2016 IDEAS DAY Audience Development Amsterdam, The Netherlands June 17th, 2016 IDEAS DAY Editorial + Newsroom Innovations Ekstra Bladet, Copenhagen November 22nd, 2016
  • 1 day
  • 15+ “Brainsnacks”
  • 7-minute presentations
  • No nonsense
  • To the point
  • Cover a lot in a little time
  • Grab and go
  • Great value for time (and money)
  • Practical
  • Fly in with 1, fly out with 15 ideas

What People Say About INMA's Ideas Days

  • “I arrived in Helsinki for INMA's Ideas Day with a head full of questions and left with a plethora of ideas and a greater understanding of the opportunities that exist in our industry. It was very exciting to me, as a digital journalist, to see what is being achieved in newsrooms to drive audiences, extend engagement, innovate in storytelling, and — yes — make money. I made a lot of new contacts and got to hear about smart, real world ideas that are making a difference in newsrooms right now. All in all, an excellent day.”
    Alison Gow, Digital Innovation Editor, Trinity Mirror, United Kingdom

  • “I had a great time in Helsinki (2015) at the Ideas Day on Editorial & Newsroom Innovations. I got a lot of input for my own ideas concerning our HNA brand in Kassel. Thanks for the organization, It was perfect. And I would really like to join the next Ideas Day in 2016.”
    Horst Seidenfaden, Chefredakteur, Verlag Dierichs, Germany

  • “A congress feels to me to be worth the effort when it generates five truly interesting ideas that I can go and work with. During INMA'ss Ideas Day about a dozen emerged. More importantly: I knew that video would come to play an increasingly important role. Yet, we are still somewhat in the dark about its exact function and relevance for us as quality daily. I deas Day presented me with interesting arguments and perspectives through very specific cases. The 7-minute presentation format is truly wonderful. It gave rise to ideas of all sorts."
    Karel Verhoeven, Editor-in-Chief, De Standaard, Belgium

  • “I am pleased to recommend INMA's Ideas Days as a very effective learning and networking experience for Irish Times staff. The Ideas Days offer a broad exposure to a range of projects that are of immediate relevance to attendees and of strategic interest to our industry. The format is tightly focused whilst also allowing people to network and share learnings with their peers from other countries. The locations are easily accessible.”
    Liam Kavanagh, Managing Director, The Irish Times, Ireland

Contribute (and save!)

If your Brainsnack case study is selected for presentation by the Programme Committee, receive up to €400 off of your registration!


Get the how-to guide for a successful
Brainsnack Presentation


Tuesday, 22 November


Welcome by Moderator

10:15 - 11:15

6 Brainsnack Presentations

11:15 - 11:45

Brain and Coffee Break

11:45 - 12:45

6 Brainsnack Presentations

12:45 - 13:45


13:45 - 14:45

Tour of Ekstra Bladet Newsroom and Politiken Newsroom

14:45 - 15:00

Coffee Break

15:15 - 16:15

6 Brainsnack Presentations


Wrap-up by Moderator


Well-deserved post-Ideas Day drinks


Ideas Day venue

Ekstra Bladet / Politiken
Address: Vester Voldgade, 1552 København, Denmark

If you want to arrive the day before, we suggest booking a room at First Hotel Kong Frederik Copenhagen

Located 68m from Ekstra Bladet (1m walk).
Get Walking Directions

To book a room at the preferantial “Ekstra Bladet” rate, contact the hotel and menntion “Ekstra Bladet.”


INMA's Ideas Day on Editorial and Newsroom Innovations will attract media talent from news media companies engaged with telling stories that matter.

See Who will Be There

As of right now



  • Andrea Tobias, Strategic Director of Distribution, Central MĂ©diacsoport Zrt.

United States

Ready to add your name to the list?

Register Now


When is it?

Tuesday, 22 November

What is the attire?

Business casual: lose the tie



How to get to venue

From Copenhagen Airport to Ekstra Bladet
The Metro station is located at the end of Terminal 3 at the top floor. The Metro operates at 4- to 6-minute intervals during the day and evening hours and at 15-20 minutes' intervals during the night. All trains go in the same direction (so you can't get on the wrong train). The travel time to Nørreport Station in central Copenhagen to the airport is 15 minutes. From Nørreport Station it is a 15-minute walk to Ekstra Bladet or short taxi ride.

Get your company's name out there — sponsor opportunities

Contact INMA's Tom Corbett to learn more about your branding opportunities for this Ideas Day.

Flights to Copenhagen Airport

Nice flight map
See the 109 direct flights to Copenhagen Airport

Cancellation policy

There will be an administrative fee of €300 per person for any cancellation of registration. Registrants always have the possibility to have someone else take their place, free of charge; written notice of the replacement together with name of the new participant must be sent to INMA beforehand.

Things to do


Pricing + registration

Click below to reserve your spot at INMA Ideas Day on Editorial and Newsroom Innovations in Copenhagen

Before 1 October
After 1 October
Without Brainsnack Presentation
Before 1 October
After 1 October
Before 1 October
After 1 October
Without Brainsnack Presentation
Before 1 October
After 1 October

* Non-member prices include one year of INMA membership

If you wouldd like to register as a group, we offer discounts for group registration of 4 people or more. Email Tom Corbett for details.

Registration Coming Soon

Questions? Contact us


Tom Corbett
Antwerp, Belgium
Phone: +32 486 37 13 36
Speaks: Dutch, English, French
Click here to e-mail me