Vice President of Customer Insights & Data Strategy
Executive Director, Customer Analytics
VP Global Business Development
All Data Insights sessions will take place at the Tribune Tower in Chicago.
Hear from associate leaders on the state of data from big companies.
Program Chairman, INMA Data Insights Conference
Data enables strategies around content, advertising, consumer marketing, and product development. Learn more about how data deepens relationships with advertisers and consumers.
Vice President of Customer Insights & Data Strategy, Gannett linkedIn
Data is everywhere but data scientists are not. How can you build a team, leverage the data you have throughout the organization when the field is so new and competition is so high? This presentation will cover Scripps Networks's approach to data science and how they have overcome this difficult environment to build data products and deliver insights across a myriad of data systems.
From a high level, the discussion will center on four key areas in the age of audience data: assignment journalism, driving engagement, social opportunities, and an open dialogue/conversation with readers/subscribers.
Digital Journalist/Professor, University of North Carolina Chapel Hill Graduate School of Journalism linkedIn
Media companies collect, store and parse data daily. But are they getting any value out of the data? We will demonstrate some examples of “Big Data” that in reality is of “little value.”
The data and analytics ecosystem has grown richer but also vastly more complex. We’ll look at the way technologies have matured and the natural path organizations take as they advance their analytics capabilities. This session will overview key technologies and data players across digital analytics including SaaS digital analytics platforms, Hadoop warehouses, personalization systems, attribution vendors, social and HH data vendors, 3rd-party cookie tracking, device tracking, DMPs, Voice of Customer (VoC) systems, and Customer Experience Management systems. Understanding this path toward maturity sets the table for thinking about vendor and data partnerships and when/where/why they can help drive the business.
Media companies are investing aggressively in data strategies to boost reader engagement and drive consumer monetization. But without a similar approach to advertiser data, publishers are bypassing huge revenue opportunities. In this session, we will focus on leveraging advertiser data and insights through marketing automation to build more a more effective sales machine.
Understanding the differences among first-party, second-party, and third-party data. We will focus on best practices in collection, storage and usage, with an added emphasis on how to turn data into actionable data by understanding trends in real-time.
Utilized by the Stanford Design School, the design thinking process, which is geared to fast-prototyping of products by quickly receiving qualitative feedback from consumers and users. This session will be hosted by a former Design School instructor who now leads one of the most successful media accelerators.
The founder of Predictive Analytics World and author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die,” Eric Siegel, is our keynote to direct us through the how and why of predictive analytics. We will learn the, “powers and perils of predictive analytics, showing how predicting human behavior combats financial risk and boosts sales.”
Learn how you can utilize testing to optimize your audience's experiences and meet business goals. We'll discuss common testing methodologies and their ideal uses, as well as how to track and analyze your data effectively to ensure you're looking at the whole picture when identifying the impact of your tests.
In today’s multiplatform world, content can be delivered using data-driven insights from normalized clickstream, geo, demo, and psychographic data. Significant analytic opportunities exist to acquire and grow audiences on all platforms, and we’ll go through best-practice approaches in stitching online and offline data together for the purposes of predictive marketing applications across audience segments, such as desktop, smartphone, tablet, newspaper, and social.
Whether in digital or print, organizations that are mining their data to improve acquisition and retention are realizing real success. We will demonstrate best practices and highlight the organizations that are focused on driving consumer revenue.
Executive Director, Customer Analytics linkedIn
Actionable data puts the right message to the right person at the right time either with direct sales or programmatic. Are you and your organization able to find the actionable (targeted demographic, geographic, intent, activity, etc.) data to increase eRPMs. We will show you how.
Other local advertising platforms and how they are using data to drive success.
Vice President Global Business Development, SAMY linkedIn
We are digging deeper into content mining and chasing users with all kinds of tech, so we can throw Ads that are becoming more and more ineffective. Might not Engagement offer a different approach for moving forward? We will explore what Engagement could look like and how that could shape new social, mobile, real-time platforms for news media organizations.
The INMA Data Insights Conference concludes with an afternoon study tour and a briefing at Northwestern’s Medill School of Journalism’s downtown Content Lab, with presentations by Knight Lab, Okanjo and Centro. We’ll hear from Knight Lab staff about their work to make digital storytelling more compelling and the ways in which news organizations might harness data to improve journalism and the reader experience. Northwestern University Knight Lab is a team of technologists and journalists working to accelerate innovation in media and media education. The Lab develops technology for publishers, reporters, producers, and consumers that makes information more meaningful and promotes quality storytelling online.
435 N Michigan Ave #6
Chicago, Illinois 60611
Hotel Palomar(.3 miles) 7-minute walk to Conference venue
Wyndham Grand Chicago Riverfront(.3 miles) 7-minute walk to conference venue Courtyard Marriott River North (.2 miles) 5-minute walk to conference venue Intercontinental Hotel Chicago Magnificent Mile (across the street from conference venue)
The INMA Data Insights Conference will attract news media executives interested in making data insights work for them.See Who will Be There
What is the attire?
How to get to venue
Click here for a map showing the venue
What will the weather be like?
Expect 64°F high & 45°F low (8° to 18°C)
Conference Registrations are subject to a $250 fee for cancellation between August 28, 2015, and October 1, 2015. No refunds or credits are granted after October 1, 2015. Hotel room cancellations must be made directly with hotel.
Contact INMA's Eric Hutchins to learn more
INMA Conference Committee
Click below to reserve your spot at the INMA Data Insights Conference in Chicago
- All Rates are per person.
- *Non-member registration include one year of INMA Membership.
- Please email Eric Hutchins at firstname.lastname@example.org to inquire about group pricing. To qualify for group pricing, your company must be a Corporate Member of INMA.
North America Division
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