Segments
Under which brand/company segment should you submit your entries?
The key question to answer when submitting an entry:
From where did my
campaign
emanate?
Segment 1: National/International Brand
A single brand that is nationally focused such as a newspaper, magazine, Web site, app, radio station, TV station. This brand is often multi-platform and often has global aspirations.
Segment 2: Regional/Local Brands
A single brand serving a city or homogenous region such as a newspaper, magazine, Web site, app, radio station, or TV station. This brand is often multi-platform.