“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
From mobile content to branding campaigns, INMA members are investing more and more in video as engagement numbers continue to rise. Video content is important on both the audience and advertising sides. While some news media companies create their own video content, others are partnering with video content creators to ease investment costs. Here is a compilation of how INMA members are using video to engage audiences, especially younger ones, on a variety of digital platforms.
— Dawn McMullan, INMA
During the recent INMA Media Innovation Week in Helsinki, Iltalehti, NTM, JP/Politiken, OVB Media, Funke Media, NWZ, and Aftenposten share successful case studies in newsroom development, KPIs, and new storytelling formats.
01 October 2024
Read More
Jovan Protic, vice president of the board at Ringier Axel Springer Polska, shared with attendees of the recent INMA Media Innovation Week lessons learned from the six months he spent in Silicon Valley.
30 September 2024
Read More
News platform Almost creates journalism young people can engage with by using a social-first strategy.
03 September 2024
Read More
Forty-five percent of readers who load an article will leave within the first 15 seconds, and more than 60% of those who leave will not return. Maximising all of these visits to the greatest extent possible is beneficial for media companies.
28 August 2024
Read More
CNA Digital uses AI SmartCut to find soundbites from its TV new programme and upload them to YouTube and the company Web site. This has made the process fast and efficient, completely transforming workflows within the company.
27 August 2024
Read More
Business Insider Africa, Citizen Digital, and Media24 executives share how they are changing audience and content strategy with AI and social video at the forefront.
21 August 2024
Read More
Yusuf Omar, co-founder of Seen TV, explained to attendees of the INMA South Asia Media Festival how video content — especially that created on a smartphone — is an opportunity most news companies are missing out on.
06 August 2024
Read More
During a recent INMA Webinar, executives from The New York Times shared its audience-focused strategies like video for covering the U.S. elections.
30 July 2024
Read More
During a recent INMA Webinar, executives from The New York Times and The Washington Post shared their audience-focused strategies like video and newsletters for covering the U.S. elections.
30 July 2024
Read More
During this week’s INMA Webinar, Hannah Poferl, chief data officer and head of audience for The New York Times, discussed how the news company is approaching the 2024 U.S. presidential election.
24 July 2024
Read More
Most media companies realise the importance of being present on TikTok, but optimising posts so they reach new, diverse, and younger audiences can be challenging.
15 July 2024
Read More
Since October 2022, AFP journalists have been posting videos about how they debunk false information they find online and show the proof and tools they used in the process.
15 July 2024
Read More
As Singaporean sprinter Shanti Pereira returned to her peak performance level, The Straits Times used a mix of video interviews, slow-motion videos, and video animation to analyse how and why she managed to do so.
09 July 2024
Read More
In a recent INMA Webinar, Netwerk24 and Independent Online (IOL) shared their strategies for successfully covering the historic South Africa elections.
07 July 2024
Read More
The Newsday Journalist Campaign went behind the headlines to introduce audiences to the faces and voices behind the stories.
01 July 2024
Read More
To mark the 50th anniversary of hip-hop, The Atlanta Journal-Constitution traces the rise of Atlanta’s hip-hop scene with the documentary “The South Got Something To Say.”
25 June 2024
Read More
To engage with younger audiences, The Straits Times presented an Ask Me Anything show for TikTok, Instagram, and YouTube, featuring the two candidates in the 2023 elections. Questions were submitted publicly via selfie videos on TikTok and Instagram.
24 June 2024
Read More
The Click-2-Publish (C2P) programme at Hearst Newspapers, which allows local newsrooms to publish interactive projects and visually driven stories without writing a single line of code, spurs 225% increase in interactive project production.
16 June 2024
Read More
Although the news company didn’t have broadcast rights to the FIFA Women’s World Cup, The Sydney Morning Herald, The Age, and Brisbane Times provided comprehensive, creative, and engaging coverage of the Matildas’ performance via social media.
10 June 2024
Read More
While it may be tempting to post coverage of popular topics on all channels, for media companies to capture and engage audiences at the right time, content strategies must be differentiated from channel to channel and platform to platform.
29 May 2024
Read More
When Newsday began using a new approach to social media, its average views grew from 800,000 to over 1.2 million.
27 May 2024
Read More
To fight the rise of misinformation in Nigeria, Legit.ng launched a mission to teach Nigerian youths how to discern between fact and fiction. The goal is to reduce fake news and misinformation incidents by 75% by the year 2030.
22 May 2024
Read More
To tell the complex story about European gunmakers and mass shootings in the United States, Tagesspiegel collaborated with national public broadcaster ZDF to create a massive scrolly.
21 May 2024
Read More
El Comercio’s ContentLab launched “We Are All Santa,” a digital content campaign aligned under the concept “The World Needs More Santas” and deployed globally by Coca-Cola.
16 May 2024
Read More
Alma Media’s IL Palat video product was created to boost video consumption among young users while Hearst’s Click-2-Publish programme is designed to make it easier to publish innovative journalism.
06 May 2024
Read More
StoryFlow founder David Caswell discussed how AI is transforming news media companies during the recent INMA World Congress of News Media in London.
30 April 2024
Read More
During this week’s Webinar, INMA members heard how two African news media companies — Legit.ng in Nigeria and Tuko.co.ke in Kenya — leverage changing technology to expand their reach.
17 April 2024
Read More
During a recent INMA members-only Webinar, Product and Tech Initiative Lead Jodie Hopperton and Newsroom Transformation Initiative Lead Amalie Nash talked to executives at Newsday, Alma Media, and Svenska Dagbladet about making multimodal storytelling part of their newsroom culture.
17 April 2024
Read More
News publishers don’t see traffic and engagement, ad revenue and subscription revenue as mutually exclusive goals. And to reach these goals, research shows video is key.
20 March 2024
Read More
Augsburger Allgemeine in Augsburg, Germany, wanted to introduce new forms of storytelling to its audiences using audio and video, so it launched a local video documentary series.
11 March 2024
Read More
Reaching people via social media is important, but targeting hyper-local audiences increases the likelihood of tapping into potential subscribers.
03 March 2024
Read More
When covering a live event like elections, it’s critical to understand how different traffic sources like direct, search, and social behave before, during, and after the event.
26 February 2024
Read More
Recognising the video trends of today, even classic newspapers like the fictional Daily Planet from the Superman comics would need to adapt to survive.
25 February 2024
Read More
When typical metrics to measure exactly what the Relevo team wanted to achieve weren’t available, the news publisher created its own.
21 February 2024
Read More
After Facebook’s removal of Instant Articles, VíaPaís re-engaged audiences by teasing content on social media and doubling down on its video strategy.
06 February 2024
Read More
In 2023, the pace of change was faster than ever, and it’s showing no signs of letting up in 2024.
28 January 2024
Read More
India celebrated 75 years of independence in 2022, and The Times of India wanted to ride the wave of pride and happiness around that celebration. That led to The Times of a Better India campaign, designed to share good news and overlooked stories.
24 January 2024
Read More
As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fourth “30 Under 30” award. Today’s spotlight: Ann Marie Metzendorf, product marketing manager, The Wall Street Journal.
09 January 2024
Read More
Weather videos should follow five strategic tips to maximise engagement, including delivering timely updates, utilising A/B testing, and establishing a brand as trustworthy.
03 January 2024
Read More
Spanish sports brand Relevo found that using five-day sprints to solve hard business and product problems is an effective way to generate value for users and bring teams together.
27 November 2023
Read More
At the recent INMA Newsroom Innovation Master Class, media leaders from Pamplonews, KStA, Newsday, and Sifted shared how innovations in content distribution and creation are helping their companies expand reach and better serve audiences.
20 November 2023
Read More
When COVID-19 restrictions forced the cancellation of NZ Fashion Week in February 2022, Stuff’s Style team, alongside the founders of its premium fashion platform Ensemble, leapt into action to assist the struggling fashion and retail industries.
13 November 2023
Read More
Leveraging video in broadcasts can engage audiences and reach them where they are across a wide range of channels. Here are five tips for engaging audiences with video storytelling.
12 November 2023
Read More
Tips for monetising online videos include getting rid of barriers for advertisers and creating video bundles.
07 November 2023
Read More
The Sydney Morning Herald and The Age’s YouTube channel was born in 2013, but it wasn’t until the company bolstered resourcing, commissioned specifically for the platform, and uploaded more frequently that there was an exponential growth in reach and subscribers.
06 November 2023
Read More
Nexo Jornal wanted to tell the important history of the Brazilian elections and provide context to younger audiences in an engaging and appealing way, so it created the short video series Foi Assim.
29 October 2023
Read More
Advanced video production allows publishers to tell more stories, boost brand awareness, and make content more accessible and digestible.
17 October 2023
Read More
Based on the popularity of its restaurant stories, Newsday began beefing up its coverage and now serves up a full menu of food and drink content across multiple platforms.
10 October 2023
Read More
While much of the discussion about AI has centred on ChatGPT and written content, image and video generation introduce a new set of opportunities and issues.
03 October 2023
Read More
Executives from The Economist, De Standaard, Suddeutsche Zeitung, and the Toronto Star explained their audio stories and strategies during the recent INMA Media Innovation Week.
02 October 2023
Read More
INMA Presentation File
28 September 2023
Read More
To appeal to a younger audience, Pulsar NS 125 went to Jagran New Media to create a campaign for its street bike. The result was a successful three-part video series.
26 September 2023
Read More
For its Fire and Fury documentary, Stuff’s investigative team delved into the beliefs and backgrounds of the inciters driving the 2022 Parliament protests.
21 September 2023
Read More
For its Roke Na Ruke campaign, Jagran New Media and LinkedIn enlisted the support of four powerful and influential women to share their personal stories of how flexible working helped them break barriers and achieve success in their careers.
17 September 2023
Read More
To create a stronger emotional connection with readers, the Hyderabad edition of The Times of India created the #iamhyderabad campaign, which spotlights and celebrates unique aspects of the city.
13 September 2023
Read More
True success in harnessing AI’s potential lies in focusing on holistic education, building robust data infrastructures, and developing a coherent AI strategy.
11 September 2023
Read More
La Voz de Galicia created a new product, La Voz de Salud, to engage young readers with content about health. Using video and TikTok, the platform successfully expanded its audience to a younger age group.
06 September 2023
Read More
VG’s true crime Web TV series used Artificial Intelligence programmes to recreate scenes illustrating events not caught on real-time video.
28 August 2023
Read More
VG wanted to find out what happened to 30-year-old Nerid Høiness, who was found murdered in the Laotian jungle. Taking a multimedia approach to the story, journalist Natalie Remøe Hansen retraced Nerid’s steps to provide answers for her friends and family while also increasing audience engagement.
14 August 2023
Read More
Because the way audiences receive their news has changed, The Sydney Morning Herald decided to change the way reporters are trained.
08 August 2023
Read More
For Mediacorp-owned 8world, attracting the attention of young audiences required going back to school and working directly with students.
08 August 2023
Read More
With the help of its Storytelling CMS, Süddeutsche Zeitung has been able to scale visual storytelling. The average conversion rate for visual storytellings remains significantly higher than the rate seen on standard articles.
30 July 2023
Read More
Executives from KG Media in Indonesia and Omnicom Media Group in Malaysia detailed their market challenges and digital transformation successes for attendees at the recent INMA Asia/Pacific News Media Summit.
30 July 2023
Read More
Subscription data shows video and audio content is driving subscriber engagement at News Corp Australia. During the recent INMA Asia/Pacific News Media Summit, leaders from the news media company detailed their strategies in these areas.
24 July 2023
Read More
During this week’s INMA Webinar, Jason Tate, senior director/programmatic and partnerships development at Media News Group and Tribune Publishing, explained the importance of leveraging video as part of a programmatic strategy.
12 July 2023
Read More
When a shooter killed two people and injured 24 others during the Oslo Pride festival last June, VG found a way to tell the story using video filmed by witnesses at the scene.
04 July 2023
Read More
A Gazeta carried its strong tradition of political coverage from the print realm to the digital world with help from the animated Political Fox.
02 July 2023
Read More
To help readers understand what makes a trustworthy news source, Forum Communications Company launched Trust Week in April.
29 June 2023
Read More
Online healthcare provider Kry wanted to shift its image from a flexible online doctor to a knowledgeable, reliable, and high-quality healthcare provider and raise awareness about Kry’s physical offices. To do so, it called in the team at Bonnier News Brand Studio.
20 June 2023
Read More
Since 2017, Valor Econômico newspaper and Santander Brasil have presented the Global Citizen event to address current issues with help from world-renowned thought leaders.
19 June 2023
Read More
Consumers are increasingly irritated by advertising. During this week’s Webinar, INMA members heard from Christian Bø, insight and strategy director at global media and communications agency Mindshare, about what they find irritating and what needs to be done about it.
14 June 2023
Read More
AI SmartCut is helping Mediacorp dramatically increase the number of news video reports it posts online, not just for CNA’s Web site but for its YouTube channel as well.
12 June 2023
Read More
To take readers on a journey around the world, Bergens Tidende created a detailed 3D visualisation of the Statsraad Lehmkuhl and used a 360-degree mast camera that was updated almost continuously during the expedition. The initiative won INMA’s highest award, “Best in Show,” at its Global Media Awards last week.
29 May 2023
Read More
TV9 Network launched News9 Plus in India one year ago and has spent 12 months innovating and disrupting the OTT format. Raktim Das, chief growth officer at TV9 Network, explains how they did it.
16 May 2023
Read More
After finding success on Instagram, The Economist turned to TikTok in hopes of delivering journalism to new and younger audiences in a format they were familiar with. The account has generated more than 1 million likes and more than 220,000 followers since its launch in July 2022.
01 May 2023
Read More
During this week’s Webinar, Henriëtte Loubser, editor-in-chief of Netwerk24, shared strategies and lessons that have helped build the company’s digital transformation success.
19 April 2023
Read More
VOL.AT created Klubhaus during the pandemic to provide a free dose of variety and entertainment to the people who were forced to stay home due to the lockdown.
18 April 2023
Read More
AI will impact content design, insights, data, project management, distribution, and social media. How content marketers will adapt is yet to be seen.
16 April 2023
Read More
The Web series “Let’s enable the next level” is a partnership between Embratel and Editora Globo. In the series, presenter Silvio Meira talks with great leaders of business innovation.
16 April 2023
Read More
COVID-19 forced the Goldthread team to disperse throughout the world, but that ended up revealing opportunities for telling stories about China and beyond.
28 March 2023
Read More
Grupo El Comercio created Hype to provide gamers, e-sports fans, freestyle, anime, and K-pop communities a space to share common interests.
27 March 2023
Read More
While careful planning has its place, Vorarlberg LIVE was created without a plan during the pandemic and quickly became a success.
26 March 2023
Read More
News24’s documentary, titled Cape of Flames, looks back at the runaway mountain fires that ravaged cultural landmarks and artifacts in Cape Town in April 2021.
16 March 2023
Read More
The virtual journey inside the female reproductive system is accessible in six languages, and the feature on women’s health hit more than 1 million users
27 February 2023
Read More
Despite resistance from police departments, Newsday has been able to report in greater detail stories of neglect, assault, and abuse of power amongst police forces. The package had more than 24,000 unique visitors, with close to 50% of that traffic coming from the individual case studies.
12 February 2023
Read More
Newsday’s state-of-the-art TV studio was producing fantastic content, but wasn’t getting the traffic it needed until the company made a shift in strategy. Now, videos have gone from getting under 1,000 views to regularly reaching 4,000 and occasionally 10,000.
29 January 2023
Read More
Football is everything in Philadelphia. So the Inquirer created an engaging second-screen experience for its audience called Gameday Central.
15 January 2023
Read More
VG is not trying to act the role of a youth on TikTok, but its insights about how young people view the publication and use the platform inform its strategy to reach youth with relevant content.
04 January 2023
Read More
YouTube provides many tools and information for news organisations and journalists creating content for the platform.
04 January 2023
Read More
The flexible work campaign inspired many organic stories across social media as women shared their experiences, fears, and inspiring anecdotes.
03 January 2023
Read More
To encourage interest in becoming a prison guard, Ekstra Bladet Brand Stories worked with Signifly to create a game that included six different realistic challenges characterising life in Danish prisons.
29 December 2022
Read More
A tried-and-tested teaching strategy of providing information in many different styles became the basis of The Straits Times’ Invisible Asia series to catch its audience’s attention.
21 December 2022
Read More
Creating dynamic video ad content for local markets is becoming easier and faster every day.
13 December 2022
Read More
As Meta announces it’s ending its Instant Articles platform in April 2023, news publishers are wondering what their relationship with the Big Tech company will look like in the future. Here’s what happened in the past year — and why.
12 December 2022
Read More
The Step Up Your Business campaign showcased five South African businesses that were not only doing well financially but were taking on a specific social or environmental issue.
27 November 2022
Read More
According to the 2022 Reuters Digital News Report, many users prefer text over video. This may be because traditional media has not perfected video delivery.
21 November 2022
Read More
To evolve, news organisations need to be where younger audiences are. Here is how journalists at The Sydney Morning Herald and The Age are embracing Instagram Reels and TikTok videos to reach this audience.
14 November 2022
Read More
The Straits Times leveraged the talent and experience of its art department to create popular, award-winning animations to help tell important stories.
30 October 2022
Read More
The seven-part documentary series, This Is How It Ends, highlights the diverse nature and life that is under threat in New Zealand.
23 October 2022
Read More
Graham Media Group changed the traditional approach of broadcast television and began listening to its audience to nurture a one-on-one relationship. Now, it is engaging users and enjoying more growth and participation.
19 October 2022
Read More
Goldthread, a four-year-old video publication, tells meaningful human-centric stories to a global audience on social media platforms in the form of short documentaries like a series about China’s candy-making culture.
17 October 2022
Read More
Today held four live Webinars toward the end of 2021. Panelists and journalists discussed findings from the Today Youth Survey on racism, attitudes on LGBTQ issues, COVID-19 and mental health, and redefining success and priorities.
10 October 2022
Read More
The video for the Mediahuis campaign used humour to drive home the importance of staying informed.
03 October 2022
Read More
While TikTok is widely known for its light-hearted content, Singapore’s Today has been able to use it to boost interest in news content and has seen massive growth in just one year.
26 September 2022
Read More
This is New Jersey is a multichannel advertising initiative that captures the beautiful essence of broader regions in New Jersey in partnership with travel and tourism clients.
19 September 2022
Read More
INMA Presentation File
13 September 2022
Read More
In a bid to increase subscribers, monetise video, and reach younger, diverse audiences, Newsday is using its digital platforms in new ways.
06 September 2022
Read More
The breakingnews.ie app relaunch became a test environment for new products and opportunities for The Irish Times Group.
06 September 2022
Read More
Stuff went inside the genocide of the Uyghurs population in Xinjiang, China, and discovered disturbing connections between New Zealand businesses and a Chinese company that played a leading role in the human rights violations.
05 September 2022
Read More
Using a lidar, an on-site VG reporter was able to document the extensive damage caused by Russia in Bucha, Ukraine.
29 August 2022
Read More
Top executives from India’s HT Media, The Morning Context, APB Network, and TV Today explain how their companies are growing digitally and why video content is important.
11 August 2022
Read More
Initial results from the Google Web Stories initiative indicates users are visiting both new and evergreen content, and they often consume content that is less than eight slides long.
02 August 2022
Read More
Deutsche Welle discovered it had to change its approach to climate journalism when it wanted to appeal to a Southeast Asian target market.
21 July 2022
Read More
Today of Singapore is growing its younger reader base by sharing journalism via TikTok. Here are five reasons media companies should invest in the platform.
17 July 2022
Read More
Funke’s TikTok channel has allowed it to build a following with Gen Z by creating video content about their political interests.
11 July 2022
Read More
Video is both an important supplement and a standalone vehicle for the South China Morning Post’s journalism.
11 July 2022
Read More
Amar Ujala added a Short Film competition to its Hindi Hain Hum campaign.
04 July 2022
Read More
Was geht?, created by Kleine Zeitung’s youth-focused brand, Futter, features two hosts discussing and explaining a topic that is making headlines. The 15-minute episodes air weekly.
28 June 2022
Read More
Media publishers can leverage many tools to create immersive content experiments, but the first step is just to get going. Experts shared advice on using XR in the newsroom during the XR Master Class in Taiwan.
26 June 2022
Read More
The technological platform evolved from being a simple entertainment tool for young people to a valuable ally for media outlets to reach a broader audience. And media companies in Latin America are taking full advantage of its opportunities.
16 June 2022
Read More
For those companies without dedicated social media teams, Instagram can feel overwhelming. Here are four things The Winnipeg Free Press does that can help.
30 May 2022
Read More
With the pandemic making it impossible to cover elections the way it had done in the past, La Nación turned to social media for coverage.
23 May 2022
Read More
These short, practical videos are hosted by engaging people and part of USA Today’s Reviewed brand.
16 May 2022
Read More
Società Athesis’ Agenda Sostenibilità (Agenda Sustainability) is a multi-year initiative aimed at raising awareness of sustainability issues among readers in Verona, Vicenza, and Brescia.
01 May 2022
Read More
INMA Smart Data Initiative Lead Ariane Bernard explains how tricky it is to measure video engagement with common analytics tools.
26 April 2022
Read More
When using video from external sources, newsrooms must prioritise relevant and truthful reporting. South China Morning Post clearly identifies the source in all video it shares with audiences, keeping transparency a top priority.
04 April 2022
Read More
INMA Advertising Initiative Lead Mark Challinor explains the difference between instream video and outstream video, plus their pros and cons for news media companies.
30 March 2022
Read More
News publishers are responsible for sharing facts and filtering out fake news. As such, the VG editorial team has increased its capacity to identify fake videos coming out of the war in Ukraine.
21 March 2022
Read More
From an idea at a management retreat in September of 2020 to low-tech election coverage and then a live streaming event, Russmedia birthed a video platform concept that soon reached 70% of the region.
02 March 2022
Read More
TARGO executive presents her team’s Extended Reality/VR documentaries and how they are created in a master class for INMA members.
17 January 2022
Read More
VG’s partnership with JcDecaux places the media company’s content on huge screens across Norway.
10 January 2022
Read More
SCMP approaches climate change stories with a focus on video storytelling, showing how people contend with its effects.
03 January 2022
Read More
The partnership was ideal because Ventures could produce a great awards show, and Humankind had a successful content formula and a built-in audience excited to share good news.
20 December 2021
Read More
As part of its all-encompassing approach, Listen for a Smart Life shared Action Challenges on social media. In 2020, this and related campaigns reached more than 23 million listeners through audio and had 6.3 million video views.
15 December 2021
Read More
Photographer Mike Drew’s imagery takes readers on weekly outdoor adventures and attracts visitors to Calgary Herald’s digital platforms.
12 December 2021
Read More
The six-month “Aloo Ke Ustaad” campaign intended to position Mahindra XP Plus as superior technology, address farmers’ concerns, and encourage audience members to make buying decisions based on new, learned information.
06 December 2021
Read More
When TikTok opened up its #lernenmitTikTok (Learning with TikTok) initiative to media companies, Rheinische Post used the opportunity to dispel fake news while finding a new audience.
15 November 2021
Read More
The One Hot Minute podcast, paired with a 60-second video series, was created to engage listeners who might not normally be interested in the topic of climate change.
13 September 2021
Read More
Hamdard Safi saluted the spirit of athletes who have challenged, shaped, and smashed the status quo with its “sacchai andar to achhai bahar” campaign video.
09 September 2021
Read More
The High School Sports Awards honours athletes throughout the United States while the American Influencer Awards celebrates social media influencers. They are two of USA Today Network Ventures’ highest-profile events. Here’s how they looked virtually.
23 August 2021
Read More
By looking at what was performing best in terms of engagement, Newsday was able to shift its strategy and deepen connections with readers.
09 August 2021
Read More
When Norway went into a lockdown during the pandemic, Schibsted created a fun video campaign to show how to enjoy Biltema products.
27 July 2021
Read More
South Korean media company JoongAng Ilbo saw a need in its market: YouTube content that targets Millennial and Gen Z female audiences. Its “Listen for a Smart Life” content does just that.
19 July 2021
Read More
Infobae’s documentary showed the need of the region’s poorest populations and how they were affected by the pandemic, resulting in help coming from the state and local residents who wanted to help.
12 July 2021
Read More
TTELA Documentary provides its audience with a full multimedia experience, including articles linking to a podcast, videos, and social media.
01 July 2021
Read More
The Quint in India has a thriving video content strategy, which drives not only audience viewership and engagement, but also monetisation via branded content.
17 June 2021
Read More
User-generated content offers news media access to video footage they would not otherwise be able to secure.
14 June 2021
Read More
The Daily Maverick Webinars have enjoyed high levels of engagement during live discussions, audience feedback, and through the views and reads of the post-Webinar recordings and articles.
10 June 2021
Read More
“Peacock Presents: Holiday Steals & Deals with Jill Martin” brought Today’s “Steals & Deals” shoppable segments to a streaming environment for the first time during the pandemic.
07 June 2021
Read More
Generation Z prefers content that is presented in a short, simple, and entertaining way — mostly on social media (predominantly Instagram).
06 June 2021
Read More
The #Pinkypromiss native advertising campaign enables two girlfriends to support each other in fighting breast cancer by setting up personalised motivational e-mail reminders that encourage each to do a self-check every month.
02 June 2021
Read More
Ekstra Bladet paired with HBO Nordic to provide a unique premiere of the new series, Beartown. The one-week native advertising campaign reached more than two million Danes.
31 May 2021
Read More
Times of India’s “Aadhe Hum, Aadha Humara” campaign highlighted the need for women to be represented in the state assemblies so issues about women would receive attention and their experiences would balance overall law and policy-making in the state.
26 May 2021
Read More
The Holiday at Home campaign encouraged Hongkongers to become “tourists” in the city after the easing of social-distancing restrictions.
17 May 2021
Read More
The Royal Danish Theatre in Copenhagen is often perceived by young people as a boring, uninteresting place. Danish Broadcasting Corporation set out to prove they were wrong.
17 May 2021
Read More
The first attempt to put an entertainment show behind a paywall was one of the greatest successes in VG+ history.
03 May 2021
Read More
Clarín took its audience behind the scenes to follow a group of journalists for five days in the production of five different stories with its innovative documentary, Clarín Inmersion.
02 May 2021
Read More
Using video reenactments, “All Y’all” shared the backstories of interesting southerners, then expanded to record two strangers talking on a bench. During the pandemic, though, the shows continued virtually.
25 April 2021
Read More
Gjesdalbuen, one of Amedia’s smallest newspapers, is at the forefront of the corporation’s push for more news video, led by KPIs, newsroom innovation, and a mobile-only workflow.
01 April 2021
Read More
VOL.AT expanded its audience by adding live TV-style interviews and events coverage during the pandemic. Now, it is also producing shows for customers, growing audiences along the way.
14 March 2021
Read More
The reaction TV programme “Non Stop” has been a most successful venture for Dagbladet, which has also captured younger viewers by repurposing the content for Snapchat.
07 March 2021
Read More
Reporters for the South China Morning Post use mobile video for on-the-ground reporting and breaking news, but the video team still relies on traditional broadcast-standard or DSLR-type cameras for the vast majority of coverage.
02 March 2021
Read More
The New York Time’s Adam Ellick explains how social media has evolved during his career as a documentary filmmaker.
18 January 2021
Read More
With thousands of hours of footage, the South China Morning Post was in a prime position to create a full-length documentary about Hong Kong’s recent protests.
21 December 2020
Read More
When the COVID-19 pandemic prevented face-to-face town hall meetings, AL.com created live social media events in a series called Reopening Alabama.
07 December 2020
Read More
In Nigeria’s competitive media environment, legacy news companies must dominate to keep their audiences as they work toward their digital transformation. Growing a younger audience — with content like video — is key.
19 November 2020
Read More
HLN.be, the largest news platform of Belgium, launched HLN LIVE, a 24/7 video Web stream, six months ago. Both the site and app have grown quickly.
16 November 2020
Read More
The Irish Times’ campaign for Land Rover helped the premium automaker reposition its messaging and drive prospects into the showroom.
12 November 2020
Read More
Le Devoir’s Pause Papier campaign directed readers’ interest back to printed versions of the newspaper.
03 November 2020
Read More
Investing in its video team has paid off for the South China Morning Post, which achieved its goal of 1 million YouTube subscribers six months early.
02 November 2020
Read More
The Grupo RBS campaign took an innovative approach to teaching viewers about Warren, a digital investment platform that delivers portfolios in a new, transparent way.
19 October 2020
Read More
The Times of India struck a chord with its campaign focused on women during Durga Puja, one of the country's largest festivals, by creating an emotional video about how women had been excluded in years past. In addition, TOI saw an astounding jump of 22% in female readership.
12 October 2020
Read More
Newsday’s Long Island Divided investigative piece included 240 hours of undercover video recorded by 25 testers of various races to show how they were treated by 93 local real estate agents. Understanding that readers learn differently, the team gave audience as many options as possible to engage with the project.
06 October 2020
Read More
The Times of India #NewspaperMornings campaign was created to remind readers of the unique relationship they share with their morning newspaper.
28 September 2020
Read More
Amedia’s live graphic production requires a cross-country team, but viewers reap the benefits to enjoy coverage of Norway’s women’s premiere league football.
21 September 2020
Read More
Embracing the essential idea of a Sunday — the day you’re allowed to do what you wish — Sunday Mid-day addresses a variety of people and their interests through its articles.
14 September 2020
Read More
The Evening Standard built thematic playlists, worked with the YouTube algorithm, and focused on subscribers to reach its YouTube audience goals for 2020.
07 September 2020
Read More
Despite recent legal acceptance, the LGBTQ community is still marginalised in India. The Times Out & Proud classified campaign sought to foster acceptance, inclusion, and understanding by honouring the milestones of everyone’s life.
07 September 2020
Read More
VG Rampelys is intended to inform, educate, and entertain a young audience, particularly teenaged girls. Here are five lessons learned since its May launch.
24 August 2020
Read More
Infobae's documentary on Carlos Monzón looked at every aspect of the complicated life of the boxer and convicted murderer in an effort to highlight the greater issue of gender violence.
30 July 2020
Read More
Chinese Media Group launched a new live streaming programme called Come 'n Live to reach senior citizens who are homebound during COVID-19 and unable to attend in-person classes.
20 July 2020
Read More
Incorporating Webinars into their content offerings is a great way for news media companies to diversify their businesses and help audiences form habits involving content. Here’s how De Standaard, The Guardian, The New York Times, and The Economist are doing that right now.
12 July 2020
Read More
To celebrate where Mumbai has been and look to what it could be in the future, Mumbai Mirror relied upon well-respected octogenarians and an innovative approach to its front page.
28 June 2020
Read More
At a time when most of the news being reported was bleak, Yahoo Life rolled out an initiative to tell positive, uplifting stories.
25 June 2020
Read More
Despite not having a background in broadcasting, Amedia took on the immense challenge of streaming 830 football matches in six days during the Norway Cup, the world’s biggest youth football tournament. Here’s how it went.
24 June 2020
Read More
In five Hearst Newspaper markets, a rebranding campaign that started in 2019 morphed into an expanded campaign after the United States went into lockdown. Here's how the campaign rolled out, including TV branding spots and a digital acquisition focus.
24 June 2020
Read More
VGTV introduced its innovative youth-oriented platform, VG News, before COVID-19 was even a concern. When demand for news increased, VG News was ready and available on platforms like Snapchat and Google Home.
23 June 2020
Read More
Valborg in Uppsala in 2019 compared to 2020 shows a totally different city. Upsala Nya Tidning found a way to bring the annual event to life via video.
22 June 2020
Read More
As the popularity of Web TV has increased, Dagbladet TV changed its content strategy to increase its number of daily streams by focusing on breaking news, personalisation, and thinking in new ways.
14 June 2020
Read More
When Danish schools went into lockdown, start-up Koncentrat went into action, creating a daily TV programme called Sofanews for seventh- to 10th-grade students.
14 June 2020
Read More
The KMTV mobile app allows users to upload digital posts containing videos, photos, audio files, and GPS locations to KMTV’s private cloud dashboard.
04 June 2020
Read More
The special tabloid addition covered a variety of coronavirus-related topics and was distributed to influential community members in advance. A total of 246 applicable advertisers were also involved.
31 May 2020
Read More
Three days after the idea was hatched, Stuff had a produced video via Zoom — of course — as the first installment of its “Inside My Bubble” video series. The interviews give viewers a look at how actors, athletes, scientists, and other celebrities are experiencing the pandemic. Here is how the feature came about.
13 April 2020
Read More
The South China Morning Post’s video team has met the challenges of COVID-19 head on. Here's how (plus a highly amusing video to brighten your day).
06 April 2020
Read More
Aftonbladet's Swedish Heroes campaign celebrates everyday heroes and culminates in a gala that honours the winners on stage. Each commercial partner gets to choose a hero category of their own.
10 February 2020
Read More
Klay Thompson’s pre-game newspaper reading ritual is the inspiration behind a multi-year campaign that has effectively engaged audiences, boosted Bay Area News Group’s education programming, and given subscriptions and retention a lift.
13 January 2020
Read More
Clarín launched its brand studio in 2018 to deliver data-driven insights and content for advertisers. Deep analysis of audience interests, behaviours, and purchasing habits lead to highly effective campaigns, as demonstrated a recent partnership with client Farmacity.
16 December 2019
Read More
Twenty-five years after the Croatian Homeland War, there were still 1,922 people missing. A moving campaign by 24sata shared the forgotten stories of each missing person to spread awareness and reinvigorate efforts to find them.
10 December 2019
Read More
In choosing a video player, it is key for audience experience and advertiser revenue that it be built with HTML5 and have a responsive design.
26 August 2019
Read More
People spend more time on Web pages with videos, and videos generate 1200% more shares than text and images, making video a compelling part of a publishing strategy.
21 July 2019
Read More
Though over-the-top video content continues to increase in popularity, it has some drawbacks for advertisers. News brands can help with that.
09 May 2019
Read More
Platforms like YouTube don’t have stopgaps in place to ensure brand safety for advertisers, and alternatives are popping up to offer peace of mind. Condé Nast has started its own video content channel, charging a premium for this safe zone.
25 April 2019
Read More
Research shows visitors spend 2.6 times more time on pages with video. That’s good for news media advertisers and digital subscription prospects.
12 February 2019
Read More
2018 video trends indicate that, in 2019, brand safety will remain a concern, video advertising will continue to grow, and publishers will increasingly focus on creating content that relies less on tech platforms like Facebook.
27 December 2018
Read More
In 2018, digital video continued to grow with audiences and advertisers, and mobile capabilities remained essential. But brand safety will be a concern moving into 2019.
20 November 2018
Read More
In an online space where sports coverage can exist in a silo, publishers need to focus on the overall user experience and quality content to attract and engage readers and viewers.
28 October 2018
Read More
Contrary to common belief, Artificial Intelligence in the newsroom helps streamline workflows and allows staff to focus on more important tasks.
26 July 2018
Read More
