VGTV reaches 200,000 young viewers with innovative platform
VGTV introduced its innovative youth-oriented platform, VG News, before COVID-19 was even a concern. When demand for news increased, VG News was ready and available on platforms like Snapchat and Google Home.
23 June 2020
How South China Morning Post’s video team stays agile, covers COVID-19 working from home
The South China Morning Post’s video team has met the challenges of COVID-19 head on. Here's how (plus a highly amusing video to brighten your day).
06 April 2020
How COVID-19 turned a youth media start-up into a live broadcasting programme
When Danish schools went into lockdown, start-up Koncentrat went into action, creating a daily TV programme called Sofanews for seventh- to 10th-grade students.
14 June 2020
Stuff’s celebrity Zoom interviews entertain audiences during pandemic lockdown
Three days after the idea was hatched, Stuff had a produced video via Zoom — of course — as the first installment of its “Inside My Bubble” video series. The interviews give viewers a look at how actors, athletes, scientists, and other celebrities are experiencing the pandemic. Here is how the feature came about.
13 April 2020
Partnership with star basketball player helps Bay Area News Group lift retention, subscriptions
Klay Thompson’s pre-game newspaper reading ritual is the inspiration behind a multi-year campaign that has effectively engaged audiences, boosted Bay Area News Group’s education programming, and given subscriptions and retention a lift.
13 January 2020
Yahoo’s “Inspiring Stories” content finds silver linings in surreal times
At a time when most of the news being reported was bleak, Yahoo Life rolled out an initiative to tell positive, uplifting stories.
25 June 2020
How Amedia live-streamed 830 Norway Cup matches from a shipping container
Despite not having a background in broadcasting, Amedia took on the immense challenge of streaming 830 football matches in six days during the Norway Cup, the world’s biggest youth football tournament. Here’s how it went.
24 June 2020
Dagbladet TV triples daily streams
As the popularity of Web TV has increased, Dagbladet TV changed its content strategy to increase its number of daily streams by focusing on breaking news, personalisation, and thinking in new ways.
14 June 2020
Hearst rolls out 30-day brand awareness campaign during lockdown
In five Hearst Newspaper markets, a rebranding campaign that started in 2019 morphed into an expanded campaign after the United States went into lockdown. Here's how the campaign rolled out, including TV branding spots and a digital acquisition focus.
24 June 2020
Vijay Karnataka’s VK Corona Guide creates COVID-19 awareness
The special tabloid addition covered a variety of coronavirus-related topics and was distributed to influential community members in advance. A total of 246 applicable advertisers were also involved.
31 May 2020
Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors
Aftonbladet's Swedish Heroes campaign celebrates everyday heroes and culminates in a gala that honours the winners on stage. Each commercial partner gets to choose a hero category of their own.
10 February 2020
COVID-19 shutdown can’t stop coverage of annual Swedish celebration
Valborg in Uppsala in 2019 compared to 2020 shows a totally different city. Upsala Nya Tidning found a way to bring the annual event to life via video.
22 June 2020
Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best
This is New Jersey is a multichannel advertising initiative that captures the beautiful essence of broader regions in New Jersey in partnership with travel and tourism clients.
19 September 2022
Newsday used graphics, video, and a 6-foot dog to gain digital subscribers
In a bid to increase subscribers, monetise video, and reach younger, diverse audiences, Newsday is using its digital platforms in new ways.
06 September 2022
Irish Times Group puts innovation at the heart of its breaking news app relaunch
The breakingnews.ie app relaunch became a test environment for new products and opportunities for The Irish Times Group.
06 September 2022
Stuff investigation uncovered connections to the persecution of Uyghurs in China
Stuff went inside the genocide of the Uyghurs population in Xinjiang, China, and discovered disturbing connections between New Zealand businesses and a Chinese company that played a leading role in the human rights violations.
05 September 2022
VG produces a 3D map of a burnt-out apartment in Ukraine with an iPhone
Using a lidar, an on-site VG reporter was able to document the extensive damage caused by Russia in Bucha, Ukraine.
29 August 2022
4 news media companies in India share their stories of digital transformation
Top executives from India’s HT Media, The Morning Context, APB Network, and TV Today explain how their companies are growing digitally and why video content is important.
11 August 2022
Vía País changes its Google Web Stories strategy
Initial results from the Google Web Stories initiative indicates users are visiting both new and evergreen content, and they often consume content that is less than eight slides long.
02 August 2022
Deutsche Welle found new ways to present climate journalism to new audience
Deutsche Welle discovered it had to change its approach to climate journalism when it wanted to appeal to a Southeast Asian target market.
21 July 2022
Today grows young audience with TikTok strategy
Today of Singapore is growing its younger reader base by sharing journalism via TikTok. Here are five reasons media companies should invest in the platform.
17 July 2022
Funke’s TikTok channel attracts Gen Z audience with political news
Funke’s TikTok channel has allowed it to build a following with Gen Z by creating video content about their political interests.
11 July 2022
SCMP’s character-driven video narratives showcase Asian voices
Video is both an important supplement and a standalone vehicle for the South China Morning Post’s journalism.
11 July 2022
Amar Ujala adds filmmaking competition to celebrate love for the Hindi language
Amar Ujala added a Short Film competition to its Hindi Hain Hum campaign.
04 July 2022
Kleine Zeitung taps TV market to reach young audiences
Was geht?, created by Kleine Zeitung’s youth-focused brand, Futter, features two hosts discussing and explaining a topic that is making headlines. The 15-minute episodes air weekly.
28 June 2022
To leverage XR benefits, news publishers must be ready to adopt new tech
Media publishers can leverage many tools to create immersive content experiments, but the first step is just to get going. Experts shared advice on using XR in the newsroom during the XR Master Class in Taiwan.
26 June 2022
Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok
The technological platform evolved from being a simple entertainment tool for young people to a valuable ally for media outlets to reach a broader audience. And media companies in Latin America are taking full advantage of its opportunities.
16 June 2022
4 ways Winnipeg Free Press makes Instagram easier
For those companies without dedicated social media teams, Instagram can feel overwhelming. Here are four things The Winnipeg Free Press does that can help.
30 May 2022
La Nación uses social media to go viral with elections
With the pandemic making it impossible to cover elections the way it had done in the past, La Nación turned to social media for coverage.
23 May 2022
USA Today brand highlights value of simple, personality-focused videos
These short, practical videos are hosted by engaging people and part of USA Today’s Reviewed brand.
16 May 2022
Società Athesis launches innovative sustainability initiative
Società Athesis’ Agenda Sostenibilità (Agenda Sustainability) is a multi-year initiative aimed at raising awareness of sustainability issues among readers in Verona, Vicenza, and Brescia.
01 May 2022
Content configuration will handicap certain videos into looking like winners
INMA Smart Data Initiative Lead Ariane Bernard explains how tricky it is to measure video engagement with common analytics tools.
26 April 2022
Media companies must put facts into perspective for well-rounded war coverage
When using video from external sources, newsrooms must prioritise relevant and truthful reporting. South China Morning Post clearly identifies the source in all video it shares with audiences, keeping transparency a top priority.
04 April 2022
Media companies need instream and outstream videos for ad monetisation
INMA Advertising Initiative Lead Mark Challinor explains the difference between instream video and outstream video, plus their pros and cons for news media companies.
30 March 2022
VG pins verified videos in interactive map of Ukraine
News publishers are responsible for sharing facts and filtering out fake news. As such, the VG editorial team has increased its capacity to identify fake videos coming out of the war in Ukraine.
21 March 2022
Russmedia goes from video idea to profitable daily livestream in 2 months
From an idea at a management retreat in September of 2020 to low-tech election coverage and then a live streaming event, Russmedia birthed a video platform concept that soon reached 70% of the region.
02 March 2022
VR expert shares tricks in storytelling for the medium
TARGO executive presents her team’s Extended Reality/VR documentaries and how they are created in a master class for INMA members.
17 January 2022
VG uses video billboards to keep its content top of mind
VG’s partnership with JcDecaux places the media company’s content on huge screens across Norway.
10 January 2022
SCMP’s climate coverage drives awareness with authenticity, insight through video
SCMP approaches climate change stories with a focus on video storytelling, showing how people contend with its effects.
03 January 2022
USA Today Network Ventures Events, Humankind create audience-driven awards show
The partnership was ideal because Ventures could produce a great awards show, and Humankind had a successful content formula and a built-in audience excited to share good news.
20 December 2021
Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women
As part of its all-encompassing approach, Listen for a Smart Life shared Action Challenges on social media. In 2020, this and related campaigns reached more than 23 million listeners through audio and had 6.3 million video views.
15 December 2021
Calgary Herald finds engagement success with photographer-led video initiative
Photographer Mike Drew’s imagery takes readers on weekly outdoor adventures and attracts visitors to Calgary Herald’s digital platforms.
12 December 2021
Jagran New Media helps advertiser introduce farmers to new technology
The six-month “Aloo Ke Ustaad” campaign intended to position Mahindra XP Plus as superior technology, address farmers’ concerns, and encourage audience members to make buying decisions based on new, learned information.
06 December 2021
Rheinische Post finds new following with TikTok
When TikTok opened up its #lernenmitTikTok (Learning with TikTok) initiative to media companies, Rheinische Post used the opportunity to dispel fake news while finding a new audience.
15 November 2021
Stuff takes on climate change with One Hot Minute podcast, video series
The One Hot Minute podcast, paired with a 60-second video series, was created to engage listeners who might not normally be interested in the topic of climate change.
13 September 2021
Jagran New Media advertiser capitalises on Olympics with campaign video
Hamdard Safi saluted the spirit of athletes who have challenged, shaped, and smashed the status quo with its “sacchai andar to achhai bahar” campaign video.
09 September 2021
USA Today Ventures successfully moved two profitable events into a virtual space
The High School Sports Awards honours athletes throughout the United States while the American Influencer Awards celebrates social media influencers. They are two of USA Today Network Ventures’ highest-profile events. Here’s how they looked virtually.
23 August 2021
Deeper storytelling boosts Newsday’s social media engagement
By looking at what was performing best in terms of engagement, Newsday was able to shift its strategy and deepen connections with readers.
09 August 2021
Schibsted Partnerstudio creates playful video campaign for Nordic retail giant
When Norway went into a lockdown during the pandemic, Schibsted created a fun video campaign to show how to enjoy Biltema products.
27 July 2021
JoongAng Ilbo targets young female readers with YouTube channel
South Korean media company JoongAng Ilbo saw a need in its market: YouTube content that targets Millennial and Gen Z female audiences. Its “Listen for a Smart Life” content does just that.
19 July 2021
Infobae mini-documentaries showcase those hit hardest by the pandemic
Infobae’s documentary showed the need of the region’s poorest populations and how they were affected by the pandemic, resulting in help coming from the state and local residents who wanted to help.
12 July 2021
TTELA documentary delivers the sights, sounds of local journalism
TTELA Documentary provides its audience with a full multimedia experience, including articles linking to a podcast, videos, and social media.
01 July 2021
The Quint shares how it uses video storytelling to drive engagement and revenue
The Quint in India has a thriving video content strategy, which drives not only audience viewership and engagement, but also monetisation via branded content.
17 June 2021
User-generated content supports South China Morning Post’s hard news production
User-generated content offers news media access to video footage they would not otherwise be able to secure.
14 June 2021
Daily Maverick Webinars generate revenue, boost audience engagement
The Daily Maverick Webinars have enjoyed high levels of engagement during live discussions, audience feedback, and through the views and reads of the post-Webinar recordings and articles.
10 June 2021
NBC streams holiday shopping event from pandemic-safe sets
“Peacock Presents: Holiday Steals & Deals with Jill Martin” brought Today’s “Steals & Deals” shoppable segments to a streaming environment for the first time during the pandemic.
07 June 2021
Blick shares 6 ways to reach Gen Z with news (hint: Instagram)
Generation Z prefers content that is presented in a short, simple, and entertaining way — mostly on social media (predominantly Instagram).
06 June 2021
24sata partners with miss7 brand on #Pinkypromiss native ad campaign
The #Pinkypromiss native advertising campaign enables two girlfriends to support each other in fighting breast cancer by setting up personalised motivational e-mail reminders that encourage each to do a self-check every month.
02 June 2021
Ekstra Bladet turns its Web site into a home cinema during lockdown
Ekstra Bladet paired with HBO Nordic to provide a unique premiere of the new series, Beartown. The one-week native advertising campaign reached more than two million Danes.
31 May 2021
Times of India campaign encourages women’s representation in politics
Times of India’s “Aadhe Hum, Aadha Humara” campaign highlighted the need for women to be represented in the state assemblies so issues about women would receive attention and their experiences would balance overall law and policy-making in the state.
26 May 2021
SCMP campaign promotes post-lockdown domestic tourism in Hong Kong
The Holiday at Home campaign encouraged Hongkongers to become “tourists” in the city after the easing of social-distancing restrictions.
17 May 2021
Danish Broadcasting Corporation inspired by 1997 video for a 2020 production
The Royal Danish Theatre in Copenhagen is often perceived by young people as a boring, uninteresting place. Danish Broadcasting Corporation set out to prove they were wrong.
17 May 2021
VGTV’s cabin reality show creates subscription boom
The first attempt to put an entertainment show behind a paywall was one of the greatest successes in VG+ history.
03 May 2021
Clarín Immersion documentary takes readers inside the journalism process
Clarín took its audience behind the scenes to follow a group of journalists for five days in the production of five different stories with its innovative documentary, Clarín Inmersion.
02 May 2021
Advance Local’s People of Alabama brand transitions video storytelling series in 2020
Using video reenactments, “All Y’all” shared the backstories of interesting southerners, then expanded to record two strangers talking on a bench. During the pandemic, though, the shows continued virtually.
25 April 2021
Video production is in every reporter’s toolbox in this small newsroom
Gjesdalbuen, one of Amedia’s smallest newspapers, is at the forefront of the corporation’s push for more news video, led by KPIs, newsroom innovation, and a mobile-only workflow.
01 April 2021
VOL.AT finds new audience with live TV news show
VOL.AT expanded its audience by adding live TV-style interviews and events coverage during the pandemic. Now, it is also producing shows for customers, growing audiences along the way.
14 March 2021
Reaction TV captures Dagbladet TV’s young viewers
The reaction TV programme “Non Stop” has been a most successful venture for Dagbladet, which has also captured younger viewers by repurposing the content for Snapchat.
07 March 2021
Mobile video aids news gathering at SCMP but doesn’t replace professional gear
Reporters for the South China Morning Post use mobile video for on-the-ground reporting and breaking news, but the video team still relies on traditional broadcast-standard or DSLR-type cameras for the vast majority of coverage.
02 March 2021
Q&A: NYT’s director of opinion video speaks about misinformation and social media influence
The New York Time’s Adam Ellick explains how social media has evolved during his career as a documentary filmmaker.
18 January 2021
SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests
With thousands of hours of footage, the South China Morning Post was in a prime position to create a full-length documentary about Hong Kong’s recent protests.
21 December 2020
Advance Local reinvents town hall meetings during pandemic via Facebook Live
When the COVID-19 pandemic prevented face-to-face town hall meetings, AL.com created live social media events in a series called Reopening Alabama.
07 December 2020
Punch grows video promotion 42% in 1 year, increases Millennial audience
In Nigeria’s competitive media environment, legacy news companies must dominate to keep their audiences as they work toward their digital transformation. Growing a younger audience — with content like video — is key.
19 November 2020
HLN’s live video stream attracts 60 million starts in 6 months
HLN.be, the largest news platform of Belgium, launched HLN LIVE, a 24/7 video Web stream, six months ago. Both the site and app have grown quickly.
16 November 2020
Irish Times video + print campaign drives success for Land Rover
The Irish Times’ campaign for Land Rover helped the premium automaker reposition its messaging and drive prospects into the showroom.
12 November 2020
Le Devoir invites readers to pause for print
Le Devoir’s Pause Papier campaign directed readers’ interest back to printed versions of the newspaper.
03 November 2020
SCMP reaches 1 million YouTube subscribers 6 months ahead of goal
Investing in its video team has paid off for the South China Morning Post, which achieved its goal of 1 million YouTube subscribers six months early.
02 November 2020
Grupo RBS video series makes investment approachable, engaging
The Grupo RBS campaign took an innovative approach to teaching viewers about Warren, a digital investment platform that delivers portfolios in a new, transparent way.
19 October 2020
Times of India increases audience with a female-focused campaign for change
The Times of India struck a chord with its campaign focused on women during Durga Puja, one of the country's largest festivals, by creating an emotional video about how women had been excluded in years past. In addition, TOI saw an astounding jump of 22% in female readership.
12 October 2020
Newsday showcases power of video with housing discrimination investigation
Newsday’s Long Island Divided investigative piece included 240 hours of undercover video recorded by 25 testers of various races to show how they were treated by 93 local real estate agents. Understanding that readers learn differently, the team gave audience as many options as possible to engage with the project.
06 October 2020
Times of India celebrates the power of #NewspaperMornings
The Times of India #NewspaperMornings campaign was created to remind readers of the unique relationship they share with their morning newspaper.
28 September 2020
Amedia closes the gap on live graphic production despite 1,550-kilometre distance
Amedia’s live graphic production requires a cross-country team, but viewers reap the benefits to enjoy coverage of Norway’s women’s premiere league football.
21 September 2020
Sunday Mid-day’s feel-good campaign helps Mumbai wind down
Embracing the essential idea of a Sunday — the day you’re allowed to do what you wish — Sunday Mid-day addresses a variety of people and their interests through its articles.
14 September 2020
How Evening Standard grew its YouTube audience to 100,000 subscribers in 10 months
The Evening Standard built thematic playlists, worked with the YouTube algorithm, and focused on subscribers to reach its YouTube audience goals for 2020.
07 September 2020
Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion
Despite recent legal acceptance, the LGBTQ community is still marginalised in India. The Times Out & Proud classified campaign sought to foster acceptance, inclusion, and understanding by honouring the milestones of everyone’s life.
07 September 2020
VG reaches young, female audience with news explainer videos on Snapchat
VG Rampelys is intended to inform, educate, and entertain a young audience, particularly teenaged girls. Here are five lessons learned since its May launch.
24 August 2020
Infobae video series spotlights femicide with focus on boxer Carlos Monzón
Infobae's documentary on Carlos Monzón looked at every aspect of the complicated life of the boxer and convicted murderer in an effort to highlight the greater issue of gender violence.
30 July 2020
SPH reaches senior audience with livestream learning programmes during lockdown
Chinese Media Group launched a new live streaming programme called Come 'n Live to reach senior citizens who are homebound during COVID-19 and unable to attend in-person classes.
20 July 2020
How 4 news media companies are using Webinars to create audience habits
Incorporating Webinars into their content offerings is a great way for news media companies to diversify their businesses and help audiences form habits involving content. Here’s how De Standaard, The Guardian, The New York Times, and The Economist are doing that right now.
12 July 2020
Mumbai Mirror print, video initiative looks back to help city build future
To celebrate where Mumbai has been and look to what it could be in the future, Mumbai Mirror relied upon well-respected octogenarians and an innovative approach to its front page.
28 June 2020
KMTV creates mobile community with interactive app
The KMTV mobile app allows users to upload digital posts containing videos, photos, audio files, and GPS locations to KMTV’s private cloud dashboard.
04 June 2020
Clarín Brand Studio focuses on data-driven content for advertisers
Clarín launched its brand studio in 2018 to deliver data-driven insights and content for advertisers. Deep analysis of audience interests, behaviours, and purchasing habits lead to highly effective campaigns, as demonstrated a recent partnership with client Farmacity.
16 December 2019
24sata campaign remembers, searches for 1,922 people missing after the war
Twenty-five years after the Croatian Homeland War, there were still 1,922 people missing. A moving campaign by 24sata shared the forgotten stories of each missing person to spread awareness and reinvigorate efforts to find them.
10 December 2019
How to win with video: Player technology
In choosing a video player, it is key for audience experience and advertiser revenue that it be built with HTML5 and have a responsive design.
26 August 2019
How to win with video: Content matters
People spend more time on Web pages with videos, and videos generate 1200% more shares than text and images, making video a compelling part of a publishing strategy.
21 July 2019
Revenue opportunities await with rise of OTT media, second prime time
Though over-the-top video content continues to increase in popularity, it has some drawbacks for advertisers. News brands can help with that.
09 May 2019
Live streaming, unknown video ad placements threaten brand safety, open door for publishers
Platforms like YouTube don’t have stopgaps in place to ensure brand safety for advertisers, and alternatives are popping up to offer peace of mind. Condé Nast has started its own video content channel, charging a premium for this safe zone.
25 April 2019
Research: How video increases ad revenue, audience engagement
Research shows visitors spend 2.6 times more time on pages with video. That’s good for news media advertisers and digital subscription prospects.
12 February 2019
5 video trends to watch in 2019
2018 video trends indicate that, in 2019, brand safety will remain a concern, video advertising will continue to grow, and publishers will increasingly focus on creating content that relies less on tech platforms like Facebook.
27 December 2018
5 video trends from 2018
In 2018, digital video continued to grow with audiences and advertisers, and mobile capabilities remained essential. But brand safety will be a concern moving into 2019.
20 November 2018
4 traits of successful digital sports publishers
In an online space where sports coverage can exist in a silo, publishers need to focus on the overall user experience and quality content to attract and engage readers and viewers.
28 October 2018
How AI can enhance the newsroom
Contrary to common belief, Artificial Intelligence in the newsroom helps streamline workflows and allows staff to focus on more important tasks.
26 July 2018