“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
The phaseout of third-party cookies in 2022 will change the digital advertising ecosystem and force news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users. In these curated articles, learn more about how publishers are aiming to flip the script, while simultaneously participating in the ad tech ecosystem’s re-write of cross-site tracking for digital advertising. You also will get a hint of what the emerging first-party data playbook is for news media companies.
— Dawn McMullan, INMA
In 18 months, advertising data as we know it will radically change. In this 65-page report, INMA looks at the third-party data that has built an entire advertising revenue model and how disassembling it is one of the most challenging and promising transitions the industry has traversed.
30 June 2020
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While the end of third-party cookies has many news media companies scrambling, most industry experts believe this is the needed push to get publishers on a better data path.
13 May 2020
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During the INMA Virtual World Congress, executives from Financial Times, The Washington Post, Amedia, JP/Politikens Hus, and Aller Media share how they are being proactive in the move to first-party cookies.
13 May 2020
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An INMA Webinar took a deep look into a future without cookies and what this means for publishers when it comes to data and readers. This change will require a big shift in three areas: programmatic advertising, identity resolution, and attribution rethink.
29 April 2020
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Journalism is at the core of Torstar. With that in mind, here’s how the news media company transitioned in a two-year span to prioritise first-party data, get a 360-view of its customers (audience and advertising), and unlock revenue with better data tools and talent.
04 September 2019
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The recent change by Google Chrome in third-party cookies means 2020 will be a transformative year for digital advertising and news media publishers. This follows Mozilla Corp’s Firefox doing so in June of 2019 after Apple’s Safari blocked them in 2017.
03 February 2020
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Registered users may not be aware of all the features available, and it is a media company’s responsibility to educate them. Here are four ways to do just that.
19 December 2019
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In response to increasing limitations placed on the sharing of third-party user data, Ekstra Bladet and its publisher JP/Politikens Hus developed the Relevance platform, which enables media agencies and advertisers to reach their target audiences on mobile devices despite third-party data-blocking in Safari and other browsers.
09 December 2019
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Facebook, Alphabet, Amazon, and Apple have strategically built structures that allow them to collect and exploit user data to the benefit of digital advertising. Where do news brands and their advertisers fit on this new playing field?
08 July 2019
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INMA wrapped up its Virtual World Congress on Thursday with a look at the uncertain year ahead. What do publisher moves during the 2020 pandemic look like in the rearview mirror, and what does that look moving forward? What ultimately will change after this disruptive period?
28 May 2020
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Building on the success of Readerscope -- which gave brands insights into 3rd party audiences -- we identified an opportunity to give more catered insights into a brand’s target audience. While Readerscope insights were loved by many clients, there was still a need to dive even deeper into specific ...
01 March 2020
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It seems there has been no good news from the advertising side of the pandemic crisis. Yet South China Morning Post has taken a proactive approach as it sets its sights on revenue gains, not just slowing revenue losses.
12 May 2020
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Research by Lotame shows 61% of senior decision-makers in digital media and marketing in Australia expect a 10% to 25% drop of revenue as a result of cookie changes.
16 February 2023
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In the areas of Connected TV and e-commerce, the advertising industry jumped by leaps and bounds during the pandemic. What can news media companies learn from the subscription models of CTV, and can we extend our revenue streams through e-commerce?
14 February 2023
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Technology can help support advertising sales teams as they serve clients amid changes in the media landscape, media leaders from The Irish Times, The Guardian, Gannett, and KStA Media told attendees at INMA’s recent master class on the future of advertising sales.
14 December 2022
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The Irish Times shares its now, next, later strategy as it looks toward its advertising future, and NTM works toward a completely digital ad business by 2026.
23 November 2022
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INMA Presentation File
20 October 2022
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The traditional publisher/advertiser relationship has changed. And as it continues to evolve, news media companies must prepare for the future.
31 August 2022
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Speaking on day four of the INMA World Congress of News Media, INMA Advertising Initiative Lead Mark Challinor explained the four Cs of media advertising while the Interactive Advertising Bureau shared statistics that indicate advertising will continue to grow this year.
17 May 2022
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As third-party cookies disappear, publishers need to look at how to build a more privacy-centric ecosystem. Ekstra Bladet, for example, has developed its own analytics tool that has replaced Google Analytics.
11 May 2022
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INMA Presentation File
11 May 2022
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INMA Advertising Initiative Lead Mark Challinor answers questions from media executives about the demise of third-party cookies and speaks to the commercial promise of e-mailed newsletters.
26 April 2022
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INMA Advertising Initiative Lead Mark Challinor interviewed the head of Globe Content Studio at The Globe and Mail in Canada, about trends and advice for media surrounding content marketing. He also looks at the best ways to turn ad products into profitable products.
15 February 2022
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INMA Smart Data Initiative Lead Ariane Bernard explores how news media companies can approach privacy and cookies in a changing world.
13 February 2022
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The move by Google aims to inject certainty back into the advertising ecosystem and calm regulators looking warily at the process behind the third-party cookie phaseout. It also could bolster news publishers that have their own first-party data strategy.
25 January 2022
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At an INMA Advertising Initiative Meet-Up, members learned what leading media companies are doing to provide real solutions to advertisers.
08 December 2021
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Torstar executive shares his company's advertising sales process with INMA members in our inaugural Advertising Initiative Webinar.
27 October 2021
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Google has announced an end to third-party cookies in 2022, but there are now more advanced tools available to media advertisers.
24 October 2021
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Running ads directly on company Web sites or apps allows them to show loyal audiences relevant content and offers that align with their interests.
21 October 2021
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INMA Presentation File
19 October 2021
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When Viafoura asked its clients what their No. 1 priority is for 2021 and 2022, the almost universal response is to turn their unknown audiences into known audiences. Viafoura COO Mark Zohar shared this and more in an INMA members-only Webinar about building first-party data.
13 October 2021
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Companies should continue to move away from third-party cookies and toward first-party data to respect user consent and privacy regulations.
09 September 2021
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On the second day of the INMA Latin America Conference, Javier Chanfreau, president of NGL Collective, discussed the end of third-party cookies while El País and Infobae shared case studies of engaging advertisers and readers.
29 August 2021
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Two executives from Google presented a Webinar for INMA members to explain the Privacy Sandbox Initiative and share its timeline for the phase-out of third-party cookies.
18 August 2021
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The Hindu, Indian Express Online, and Ekstra Bladet are evolving their revenue strategies in response to industry and consumer trends.
15 August 2021
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Featuring 13 global case studies, INMA’s latest strategic report shows accelerating data insights is crucial as media companies embrace subscriptions and pivot on third-party cookie phaseout.
29 July 2021
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INMA’s Asia/Pacific News Media Summit points to the revenue threat facing publishers from the third-party cookie phaseout in 2023 — and what APAC’s leading publishers are doing in response.
22 July 2021
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Outcomes prove News Corp Australia’s investment in first-party data as the core of its digital advertising strategy is working.
19 July 2021
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SCMP’s in-house Lighthouse data platform, the first launched in Asia, gives the media company 80%+ confidence in audience segmentation. Here is how it transitioned the company from a third-party data to first-party data company.
18 July 2021
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An INMA Smart Data Initiative Meet-up discusses Google’s delay of doing away with third-party cookies and how publishers can thrive in the post-cookie world.
30 June 2021
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Media24, Hearst Newspapers, Agora, Diar, and Ekstra Bladet shared their revenue-focused data strategies and lessons learned at a recent INMA Master Class.
29 June 2021
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SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in some cases.
07 June 2021
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As the industry looks to a future without third-party cookies, Kabir Ahuja, partner/Media & Entertainment and High Tech Practices at McKinsey & Company UK, shared research and his thoughts on the future of news media advertising with INMA members during the INMA World Congress of News Media.
13 May 2021
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South China Morning Post has become the first publisher in Asia to withdraw its inventory from the open marketplace and offer a non-OMP solution.
15 March 2021
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As browsers block cookies, publishers will need to use first-party data to measure attribution and begin moving away from programmatic ad revenue.
14 March 2021
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Google’s announcement on Wednesday surprised the news media industry in that the Big Tech company is offering no third-party cookie workaround. News publishers see opportunities for the fittest among them.
04 March 2021
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INMA Researcher-in-Residence Greg Piechota explains how the loss of third-party cookies will affect publisher and advertiser analytics.
24 February 2021
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An INMA Webinar took a deep dive into the future without third-party cookies and how news media publishers can adopt a first-party data strategy for audience and advertising success.
27 January 2021
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As part of its campaign, Clarín Brand Studio published a branded content piece that talked about the new DS7 Crossback, while simultaneously running a display campaign optimised for different audience segments.
27 October 2020
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The Guardian takes a modern approach to data privacy and programmatic advertising with Guardian Origin, getting ahead of the curve in a cookieless future.
23 September 2020
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The MH Data Studio uses its data management platform to analyse all first-party data and create different category-specific audiences that advertisers can use.
19 August 2020
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Apple’s IDFA announcement will likely shift advertisers to Google products initially because inventory and measurement will still be available.
27 July 2020
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INMA Presentation File
13 May 2020
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INMA Presentation File
13 May 2020
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INMA Presentation File
13 May 2020
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INMA Presentation File
11 May 2020
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