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Personalisation creates a high-bar expectation for automated one-on-one consumer and advertiser experiences via Web sites. Yet among media companies that have invested heavily, personalisation has fallen short of expectations in lieu of smarter and smarter segmentation. Here are news brands pushing the edge of personalisation to grow subscriptions, reader engagement, and advertising sales.
— Dawn McMullan, INMA
“JAMES, your digital butler” is an AI technology developed collaboratively by The Times and Twipe. During a 1-year project, a team of 20 people over 3 countries worked on building JAMES. JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the content of ...
01 March 2020
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A Webinar for INMA members looked at the automation and personalisation journey at Onet, one of Ringier Axel Springer’s news publishers, diving into six key learnings.
02 September 2020
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Aller Media developed its own personalisation system, Xavier, which drives subscriptions and allows Aller to personalise its Web site pages in real time.
19 July 2020
Read MoreObjectives: Grow subscriptions with dynamic paywall and targeted activations Increase engagement through serving personalised content and targeted activations Make best use of newsrooms’ work and ensure that our readers get content that matters most to them We achieve these through three components ...
01 March 2020
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The BBC led INMA members through a Webinar discussing the company's journey into experimenting with voice technology to reach more audiences.
30 September 2020
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Media companies can use push notifications, recommendation widgets, and personalised messages to drive audience engagement without worrying readers about privacy concerns.
11 February 2020
Read MoreNew Zealander’s were having to use multiple websites to complete their property purchase and turn their dreams of owning a home, into a reality. This was the key insight to help us identify the market opportunity for OneRoof - a property platform with information, tools, analytics, market commentary ...
01 March 2020
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This 2016 start-up has 600,000 online subscribers, expects to turn a profit this year, and has hired away some of the best sports reporters from the United States and United Kingdom because it pays better. Here is at a look at how the audience, content, and revenue strategies work together.
29 January 2020
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As the COVID-19 pandemic unfolded, CNN created a platform to provide personalised information for readers and give them access to local resources.
29 June 2020
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An INMA Webinar takes a deep dive into Consumer Data Platforms, sharing what works and what doesn't at The Economist, Dow Jones, and MittMedia.
18 September 2019
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Despite all the excitement over curating personalised content, research indicates readers may not want or like it. What place does personalised news have in this environment?
04 August 2019
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Nicolas Baumgartner, product and pricing manager at Tamedia in Switzerland, and Trui Lanckriet, group data and insights director at Mediahuis in Belgium, explain how user analytics are helping them grow digital subscriptions.
21 March 2023
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Traditional media’s inability to keep up with the benefits of automation and technology is one of the main reasons they are losing so much to the tech giants.
20 March 2023
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With Powerpuff, VK Media wanted to develop a personalisation platform to highlight certain content for interested users, ensuring no user misses out on any article relevant to them.
28 February 2023
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As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.
22 February 2023
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AI models are becoming more popular, but the complicated programmes are not necessary for publishers just getting started on personalisation.
20 February 2023
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During this week's Webinar, Dr. Anderson Uvie-Emegbo, chair of the INMA Africa Advisory Committee, addressed some specific challenges and opportunities facing African news media companies.
16 February 2023
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What can news media companies learn from Artifact, a new product from the founders of Instagram? And what genius marketing e-mail did Netflix send its members this week?
07 February 2023
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German newspaper Badische Zeitung publishes a highly automated personalised newsletter to maximise media time and loyalty. This newsletter, which goes to 175,000 readers, has become a vital tool to grow the subscriber base.
05 February 2023
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When News Corp Australia prepared to transition from standalone local and community Web sites to state-based digital masthead, it crafted a thoughtful strategy to minimise the risk of churn.
23 January 2023
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This year, the INMA Product Initiative will focus on innovative content formats, personalisation, and managing product and tech. Also, four product-related areas to watch in 2023.
10 January 2023
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The Courier tested a personalised e-mail update for subscribers to increase overall engagement, which led to fully integrating the e-mail into onboarding campaigns as a subscriber benefit.
02 January 2023
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During Wednesday's Webinar, INMA Product Initiative Lead Jodie Hopperton led a discussion about how product and newsrooms can work together to reach users in an increasingly digital environment.
14 December 2022
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Creating dynamic video ad content for local markets is becoming easier and faster every day.
13 December 2022
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Gen Z’s unique characteristics require news publishers to tailor their content and outreach strategies to attract this particular audience.
28 November 2022
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Schibsted found a way to provide relevant, up-to-date content for subscribers through API-powered content feeds and created a better overall journey for users.
27 November 2022
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A data-driven content strategy focused on personalisation can encourage more readers to become loyal subscribers.
21 November 2022
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During the final of five modules of the INMA Product and Data for Media Summit, executives from News Corp Australia, Schibsted, and Bayerischer Rundfunk talk about new products developed to meet the audience need for personalisation.
17 November 2022
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INMA Presentation File
17 November 2022
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Personalisation involves three things: selection, judgment, and ranking. Human editors and automated algorithms each bring to something to these elements, which means both are necessary.
07 November 2022
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Público’s Área de Leitor is a private area allowing a subscriber or a registrant to autonomously manage their relationship with Público’s newspaper.
23 October 2022
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Graham Media Group changed the traditional approach of broadcast television and began listening to its audience to nurture a one-on-one relationship. Now, it is engaging users and enjoying more growth and participation.
19 October 2022
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INMA Presentation File
11 October 2022
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With cookies disappearing, contextual advertising can be a great differentiator for local news publishers as part of a next-generation advertising strategy.
06 October 2022
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Publishers can utilise audience segmentation methods to better understand users and provide dynamic and personalised experiences that maximise subscriber conversion, retention, and revenue per user.
02 October 2022
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INMA Product Initiative Lead Jodie Hopperton has written INMA’s latest strategic report, “Best Personalisation Practices for News Media.” It is a must-read for leadership and product teams finding their way through the processes and strategies of personalisation, and features international case studies worth following.
29 September 2022
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Nicole Dingess, vice president/product, design, and UX at Gannett, shares an update on what the U.S. media company is doing around user experience and personalisation.
26 September 2022
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INMA Presentation File
14 September 2022
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INMA Presentation File
14 September 2022
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INMA Presentation File
14 September 2022
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INMA Presentation File
13 September 2022
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Personalisation and going big are key to news media company growth.
07 September 2022
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Offering content in Apple and monetising through directly sold, personalised ads is a good method for distribution and market building for local publishers.
31 August 2022
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News publishers tend to focus on converting logged-in users to subscribers with expensive paywalls, aggressive marketing campaigns, and discounted prices. But this leaves other key conversion groups on the table.
21 August 2022
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News media companies can keep readers on their platform longer, and thus help advertisers, by providing a customised user experience and adding a layer of smart segmentation.
14 August 2022
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From how personalisation is measured to balancing user needs with the buttom line, news media companies may have more questions than answers right now.
10 August 2022
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Personalisation features like those offered from Spotify, Instagram, The New York Times, and Crux exemplify opportunities beyond Web sites and apps for news media companies.
09 August 2022
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Zeit Online found a way to solve one of its biggest challenges: that engagement dropped after the first day of subscribing. Their four-step approach increased conversions in early subscription trials by 10%.
03 August 2022
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HT Digital has used innovative approaches, including utilising WhatsApp, to drive subscriptions and boost engagement in its Mint brand. In this week’s INMA members-only Webinar, executives explained its digital engagement strategies, including how it moves readers down the subscription funnel.
01 August 2022
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Subscribers acquired at a younger age represent a greater lifetime value for news media companies than older subscribers. Here’s how the WSJ has leveraged the student market to drive subscriptions.
27 July 2022
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Examples from USA Today, Daily Telegraph, Le Figaro, BBC, and others illustrate how news media companies around the world are using personalisation.
27 July 2022
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The cautious approach to personalisation for news media companies involves next read pages. The “headstrong approach,” as INMA Product Initiative Lead Jodie Hopperton calls it, involves homepage personalisation.
26 July 2022
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The cautious approach to personalisation for news media companies involves next read pages. The “headstrong approach,” as INMA Product Initiative Lead Jodie Hopperton calls it, involves homepage personalisation.
26 July 2022
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Giving users opportunities to interact on your Web site site in return for their data encourages them to become registered, known users. It starts with trust.
24 July 2022
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Passive/inferred personalisation uses an algorithm to guess what readers would like. Here are some examples from Yahoo, South China Morning Post, and Schibsted.
13 July 2022
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There are two types of personalisation news media companies use as part of their audience strategy: active/declared, meaning users say what they want to see, and passive/inferred, which uses an algorithm to guess what they would like.
12 July 2022
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Personalisation is a process that has variables and dependencies. If your media company is dipping into personalisation, here are several things to consider.
29 June 2022
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There are many reasons to personalise: Without it, new users may not see content that would lead them to subscribe, apps sometimes cause friction for readers, and subscription services like Netflix feel more relevant to customer preferences.
28 June 2022
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Personalisation is a process that has variables and dependencies. If your media company is dipping into personalisation, here are several things to consider, including technical capabilities, your CMS system, and your ability to test.
28 June 2022
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The Reuters Institute for the Study of Journalism released its annual Digital News Report last week. INMA digs into research showing how personalisation relates to selective news avoidance.
20 June 2022
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The Reuters Institute for the Study of Journalism released its annual Digital News Report this week. INMA digs into data-focused insights regarding trust and privacy, getting readers to log in, e-mails to readers, and how personalisation relates to selective news avoidance.
16 June 2022
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During an INMA members-only Webinar, executives from Gannett in the United States, Mediahuis in the Netherlands, and NZZ in Switzerland detail their personalisation strategies and results.
15 June 2022
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Developing prediction models is increasingly important in the news business as media companies seek to engage readers over the long term. SCMP shares its step-by-step process.
13 June 2022
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Crises such as the global pandemic and the Russian invasion of Ukraine create an uptick in subscriptions and readership. But what can media companies do to continue that reader engagement when the crisis ends?
01 June 2022
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On the final day of the INMA World Congress of News Media, leads from three of INMA’s initiatives — Smart Data, Product, and Readers First — shared their thoughts on all things personalisation.
26 May 2022
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INMA Presentation File
26 May 2022
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Implemented well, personalisation can take readers on a journey from one topic to the next, breaking them out of their filter bubbles rather than keeping readers in them. Here are four positives of personalisation.
15 May 2022
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INMA Product Initiative Lead Jodie Hopperton dives into the importance of listening to readers plus seven considerations before you start thinking about home page automation and personalisation.
03 May 2022
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Consumers were exposed to a lot of personalisation during the peak of the pandemic, and 71% now believe companies should provide them with personalised experiences, U.S research shows.
26 April 2022
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Media leaders from Dow Jones, Datadog, The New York Times, and The Washington Post share how they are using data to build better experiences and protect privacy.
13 April 2022
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Investing in reader engagement helps publishers increase revenue, boost readership, and solidify an online presence.
10 April 2022
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Automation, flexibility, and personalisation benefit regional publications with increased click-through rates.
05 April 2022
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Despite being nearly a century old, TIME is approaching the future with a start-up mindset, using newsletters to build relationships and content marketing to convert subscribers.
28 March 2022
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INMA Smart Data Initiative Lead Ariane Bernard explains “supervised learning” and how it creates the impression that humans curate the personal feed for each individual user.
14 March 2022
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INMA Smart Data Initiative Lead Ariane Bernard explains “unsupervised” personalisation — in which the algorithm recommends articles that are highly shared and show good scroll depth. In short, it treats all articles as equals.
13 March 2022
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INMA Presentation File
10 March 2022
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INMA Smart Data Initiative Lead Ariane Bernard details the two goals of personalisation and why a measurable outcome is key.
28 February 2022
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INMA Smart Data Initiative Lead Ariane Bernard explains passive personalisation and its role as news media companies customise content for readers while keeping their editorial voice.
27 February 2022
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NTM’s data-driven strategy includes the creation of an online widget that recommends articles based on previous reading history.
21 February 2022
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Push notifications are one of the most powerful ways to suggest articles to people. Using personalisation based on reader behaviour helps media companies avoid the churn rate for notifications that occurs when they annoy readers with too many notifications.
17 February 2022
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Smart Data Initiative Lead Ariane Bernard shares why she believes personalisation is one of three key priorities for 2022.
09 February 2022
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African news media companies must increase their number of paying readers. Such readers can be divided into three tiers: “soon to be,” “refusing,” and “unexplored.” Here’s how to reach them.
27 January 2022
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Gamified experiences offer an opportunity to collect zero-party data at scale.
13 January 2022
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Sifted, a media platform founded by Caspar Woolley, uses tracking technology to provide readers with a dynamic and engaging knowledge-focused experience.
08 December 2021
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NHST has developed focus areas to use data to improve its business results across its publications.
09 November 2021
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Data Machine is a multifunctional tool that relies on data from external services, then creates a personalised experience for each reader.
01 November 2021
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Artificial Intelligence is increasingly important for a competitive news experience for readers, which has led Ekstra Bladet to pursue it more aggressively.
28 October 2021
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When Viafoura asked its clients what their No. 1 priority is for 2021 and 2022, the almost universal response is to turn their unknown audiences into known audiences. Viafoura COO Mark Zohar shared this and more in an INMA members-only Webinar about building first-party data.
13 October 2021
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When publishers help readers better understand the news, they’ll experience higher engagement.
22 September 2021
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When Die Presse realised it was gathering CRAP analytics, it changed its process to gather CARE analytics.
08 September 2021
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Torstar compares its data journey to building a house: You have to start from the ground floor and build it up.
01 August 2021
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For The New York Times, cultivating digital led to new journalistic efforts, new product features, and new revenue capabilities.
26 July 2021
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The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.
06 July 2021
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News teams that drive content have the closest relationship with subscribers and the biggest impact on their day-to-day experience. Their partnership with product teams is crucial to reader revenue models.
07 June 2021
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Reinventing its platform allowed PA Media to provide a more robust, personlised wire service in response to concern audiences were not seeing all its available content.
07 June 2021
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OneRoof developed a data strategy to improve customer segmentation through declared and inferred customer data collection, which allows the team to localise and personalise listing recommendations.
10 May 2021
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Globe and Mail subscribers with access to the new personalisation feature have an 80% higher engagement score compared to other subscribers.
20 April 2021
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The FAZ Appetizer uses machine learning to identify readers’ preferences in just two sessions. The app is increasing digital engagement overall while also driving more users to the premium subscription model.
10 January 2021
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Singapore Press Holdings’ focus on data allows it to personalise its products and services during this particularly user experience-focused time.
01 November 2020
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Times Internet in India developed its own proprietary, in-house content and ad engine. This has resulted in drastically increased ad revenue, user engagement, and personalised content serving.
29 October 2020
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Mediahuis finds personalised e-mail newsletters outperform non-personalised e-mails, and the first article shown is critical to their success.
11 August 2020
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Jagran New Media CEO says the editorial team is better able to deliver content because it better understands its audience through data.
09 July 2020
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Jagran New Media shares how it developed a content personalisation engine that serves the content a reader wants at a particular time of day, driving user engagement up five times.
01 July 2020
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With the dramatic rise in the use of voice assistants, news companies need to consider their possibility for the future. Here is a look at how the BBC is already developing its voice-driven news platform.
22 June 2020
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Amedia’s decision during the pandemic lockdown to debut its +Alt package was enormously successful, paving the way for a paid version. The optimised product landing page, which launched mid-May, has had a 64% conversion rate.
15 June 2020
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As the popularity of Web TV has increased, Dagbladet TV changed its content strategy to increase its number of daily streams by focusing on breaking news, personalisation, and thinking in new ways.
14 June 2020
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The Times and The Sunday Times used JAMES, a digital butler driven by Artificial Intelligence, to determine what stories readers were looking for.
11 June 2020
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Andy Brown of Kantar says legacy media brands can build on their long-standing reputations while moving into new platforms and personalising for new audiences.
11 June 2020
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Staying relevant to readers is critical but challenging in today’s digital world. Here’s what Mediahuis learned about improving readers' experiences through personalisation.
12 April 2020
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Value proposition The single-point-agenda while building our unique version of the model was to give our most loyal readers a premium digital experience that matched our valuable content. To this end, we Made The Hindu website behind the pay-wall advertisement-free. The site was made cleaner and ...
01 March 2020
Read MoreOneRoof's Property Report, the ‘must read’ quarterly report on the state of the property market within NZ, is a print lift-out in the NZ Herald, as well as within five of NZME’s regional titles. Alongside industry commentary and market insights, it contains tables of data, listing out all suburbs in ...
01 March 2020
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A recent Cxense survey suggests a bleak future for journalism if newsrooms fail to personalise content. Journalists appear open to data-driven and tailored content that builds stronger reader connection and engagement.
17 December 2019
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A strict and structured paywall model doesn’t allow for nuances related to diverse readers and access, which is not ideal for readers or advertisers.
09 September 2019
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NZZ has used business applications and data learning to drive personalisation, subscriptions, and reader engagement. The result? A 60% year-over-year increase in digital subscribers in 2018.
21 August 2019
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