“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
Mobile comes in many forms these days: mobile Web, ads, apps, deals and discounts, and social media, location-based services. These platforms come with opportunities and challenges. INMA dives into case studies and strategic advice as mobile continues to grow in its importance as a key part of media's digital audience strategy.
— Dawn McMullan, INMA
The editor of Mobile Marketing Magazine led INMA members in an in-depth look at mobile trends for 2020: Apps will continue to grow in popularity, as will digital and programmatic ad spend, social media advertising and influencers, and AI.
18 December 2019
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High-quality storytelling offers an opportunity for better reader engagement and a way to monetise that engagement.
12 May 2019
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A basic mobile strategy should include a mobile Web site and capability to host mobile ads.
11 November 2019
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As news media businesses pivot into new models, they should perform internal audits that consider staffing, revenue, and future opportunities — and how mobile fits into all.
05 December 2018
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To harness mobile opportunities, publishers need to monitor their digital footprint, listen to what engaged parties have to say, and make a content plan.
09 September 2018
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App Store opitimisation is an important part of a company’s mobile and overall growth and revenue strategy.
10 February 2020
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By 2022, mobile will account for nearly 80% of all coupon redemptions. Research studies indicate people are likely to be receptive to mobile coupons, opening up many opportunity for media companies.
26 February 2019
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If brands can use location targeting in a relevant way, it can yield powerful results.
09 April 2019
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YouTube and television are not in competition, but rather complement each other as each evolves. Advertisers need to consider this as they try to reach Gen Z audiences.
06 October 2019
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Removing Instagram "likes" is a controversial move that will require brands to rethink their key measurements for success.
07 August 2019
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Digital ad spend in the United Kingdom is expected to increase 10% across the five largest-spending industries, with much of that growth coming from mobile.
30 September 2018
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The latest Mary Meeker report indicates people spend more time on mobile than watching television, and they often consume content on more than one platform at a time. Here’s more on consumer trends news brands and their advertisers need to know.
26 June 2019
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Advertising spend is predicted to grow by 2.6% over the next 12 months. Much of that is mobile, so here’s what you need to know about MNOs, RCS, AI, and old-school SMS, which has much higher open and response rates than e-mail.
19 March 2023
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As we move into a mobile-first environment, advertising needs to look at new ways to appeal to users. During this week’s Webinar, renowned designer Dr. Mario Garcia will offer specific mobile strategies news companies can use for advertising clients.
19 March 2023
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In May 2020, Newsday created a texting service focused on COVID-19 to keep its audience informed about the pandemic’s impact on the area. Then, as needs changed, Newsday changed the kind of text alerts it offered.
02 March 2023
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During Tuesday’s Webinar, INMA members learned about some of the trends in e-commerce and how it is reshaping the news media industry, including how it has helped The Independent diversify its revenues. The media company is on track to bring in half its revenue from non-advertising sources this year.
02 November 2022
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Multimedia Group, based in Ghana, has made its content more accessible and increased its revenue by leveraging online platforms for streaming content.
17 October 2022
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INMA Presentation File
06 October 2022
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In a bid to increase subscribers, monetise video, and reach younger, diverse audiences, Newsday is using its digital platforms in new ways.
06 September 2022
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The breakingnews.ie app relaunch became a test environment for new products and opportunities for The Irish Times Group.
06 September 2022
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Having already made the transition from a weekly print publication to a digital destination, The Economist took on a new challenge: leveraging Instagram as a way to deliver the news — especially to younger readers.
22 August 2022
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Initial results from the Google Web Stories initiative indicates users are visiting both new and evergreen content, and they often consume content that is less than eight slides long.
02 August 2022
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INMA Advertising Initiative Lead Mark Challinor makes the case for why SMS messaging is still applicable for advertisers.
13 April 2022
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From relevance to notifications, INMA Advertising Initiative Lead Mark Challinor shares eight ways to improve mobile advertising for your target audience.
01 March 2022
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When publishers help readers better understand the news, they’ll experience higher engagement.
22 September 2021
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Rebundling the physical newspaper for a digital world can be done, but it comes with its own set of challenges. Research from Twipe, as well as a look at Aftenposten frequency of visits and share of sessions, bring key audience insights.
21 September 2021
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How do users interact with news media brands in mobile and apps? An INMA Product Initiative Meet-up delves into this topic, asking one big question: Is an app right for your news media company?
15 September 2021
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Compared to Apple Pay’s 92% transaction share, Samsung Pay and Google Pay accounted for 5% and 3% of mobile wallet debit transactions, according to U.S. research.
24 August 2021
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MediaNews Group relied upon deliberate cross-company product prioritisation, collaboration, and execution to create its successful newsletter initiative.
22 August 2021
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As media consumption habits evolve around news snacking and shortened attention spans. NDTV, Amar Ujala Digital, The Daily Star, and InShorts shared how they are adapting to engage audiences digitally during the South Asia News Media Summit.
15 August 2021
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The Coronavirus Monitor became one of the main coronavirus information sources in Germany and expanding throughout the world, making Funke’s regional brands known beyond their existing readership.
10 August 2021
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By looking at what was performing best in terms of engagement, Newsday was able to shift its strategy and deepen connections with readers.
09 August 2021
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Mobile payments represent a way for media companies to increase revenue, build customer data, and further engagement. In an INMA members-only Webinar, Rob Weisz, CEO of Fonix, shares how mobile payments are benefiting several media companies.
04 August 2021
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For The New York Times, cultivating digital led to new journalistic efforts, new product features, and new revenue capabilities.
26 July 2021
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Technological developments over the past couple of years will influence how the future of mobile will shape all aspects of life.
25 July 2021
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An exclusive Webinar for INMA members with Nic Newman of Reuters Institute took a deep look into the 2021 Digital News Report and analysed what those trends mean for news publishers.
21 July 2021
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Newsday’s strategy to use texting to keep readers informed during the pandemic paid off with more subscribers.
07 July 2021
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GQ created the “How to Do More Push-Ups” newsletter as a 17-day course while people were under lockdown due to the pandemic, kicking off its e-mail programme and drawing in new subscribers.
17 May 2021
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The Economist leveraged its social media channels to drive engagement during 2020, specifically around the coronavirus and U.S. elections. During the latter, its Web site enjoyed record traffic.
19 April 2021
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Nikkei Wave is an experimental app designed to provide users with an improved recommendation algorithm, auto-generated video view, and a simpler user interface.
18 April 2021
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The New Zealand Herald decided to create an app that was as intuitive and elegant as its Web site, basing its design on user experience research. Since launch, in-app subscriptions have made up 27% of subscriptions.
12 April 2021
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VGTV's mobile documentary, “Tarjei’s Experiment,” followed 29-year-old Tarjei Flove as he battled lymphoma on his own terms.
04 April 2021
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Google, Amazon, and Alibaba are capitalising on people’s interest and ability to shop online via mobile with ease.
27 October 2020
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A Webinar with The Hindu led INMA members through the seven fundamentals that have helped bring it digital subscriptions success — from pricing to embracing failure to prioritising journalism.
25 August 2020
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Customer engagement strategies will increasingly involve a mobile-first approach, and mobile will likely be the cornerstone of a diverse and growing reader revenue stream.
04 August 2020
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Adding the Stories format to news coverage allowed HLN.be to engage readers, particularly those in the 25-34 age demographic, for a longer period of time.
06 July 2020
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The KMTV mobile app allows users to upload digital posts containing videos, photos, audio files, and GPS locations to KMTV’s private cloud dashboard.
04 June 2020
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INMA Presentation File
22 May 2020
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INMA Presentation File
19 May 2020
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Our initial challenge was to be compelling and digestible so our mobile-first audience would consume a dense project with 110 videos, 45,000 words across 24 articles, and 72 graphics. Our strategy was to break it down into pieces that were easy to understand and navigate, and assemble them into ...
01 March 2020
Read More93% of South Africans have mobile phones; the proportion of internet users is now at 54% with 31.18 million internet users, 33% of whom use a mobile phone as their primary browsing device. Conversion to e-commerce in South Africa has been slow, at 1.4% of overall revenue, but there is enormous potential, ...
01 March 2020
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INMA Presentation File
15 May 2019
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The retail brand John Lewis understands its customers’ browsing and purchasing habits and uses that information to create the best user experience.
13 November 2018
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