INMA Knows Connecting With Community

HLN livestreams 6-hour helicopter flyover of pandemic well wishes and unity

On Sunday, April 5, HLN flew a helicopter over the Flanders region of Belgium while doing a livestream video of the view below — a view that included people from all walks of Belgian life sending up messages of love and hope. From the Monday idea to do “The Tour Against Corona” to the Thursday marketing push to the Sunday launch, here’s how it all came together perfectly after 21,000 responded to the call.

06 April 2020

News Regional Media finds digital subscription gold in the outback

Coverage from regional journalists has transformed News Regional Media’s most unlikely and overlooked areas in the Australian outback into a digital subscriptions goldmine.

09 August 2020

Chattanooga Times connects readers working from home during lockdown

One way the Chattanooga Times connected readers was with a sponsored contest, asking them to share pictures of their workspace (and the pets that shared that space with them) as they worked from home.

07 September 2020

Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

After all live music events were canceled in Denmark due to COVID-19, Ekstra Bladet livestreamed a concert by popular alternative rock band Dizzy Mizz Lizzy.

26 March 2020

Neighbourly uses social media platform to unite communities

Neighbourly’s Reach Out hub allowed users to connect with others in their community when the New Zealand lockdown prevented them from having face-to-face contact.

14 July 2020

Gannett stands up for journalists, Black communities amid anti-racism protests

As anti-racism protests take place throughout the United States and globally, news media companies should be working toward social justice and inclusion in their workplaces and communities.

12 July 2020

Dainik Bhaskar asks readers, employees to help feed poor during lockdown

To help the poor who had been hit hardest by the economic impact of COVID-19, Dainik Bhaskar launched an initiative to provide families with a week’s worth of basic groceries.

22 June 2020

Hearst rolls out 30-day brand awareness campaign during lockdown

In five Hearst Newspaper markets, a rebranding campaign that started in 2019 morphed into an expanded campaign after the United States went into lockdown. Here's how the campaign rolled out, including TV branding spots and a digital acquisition focus.

24 June 2020

Times of India unites, informs country with #MaskIndia campaign

The Times of India deployed an innovative campaign to encourage mask wearing. The company urged readers to make their own masks, then share photos on the Web site of them wearing their homemade masks.

29 June 2020

Press Democrat helps local businesses get word out during lockdown

When COVID-19 caused restaurants and other businesses to change the way they serve the public, The Press Democrat responded by creating a free business directory to keep readers informed about which businesses were open, which offered gift cards, and what their pickup or delivery options were.

27 April 2020

How Amedia live-streamed 830 Norway Cup matches from a shipping container

Despite not having a background in broadcasting, Amedia took on the immense challenge of streaming 830 football matches in six days during the Norway Cup, the world’s biggest youth football tournament. Here’s how it went.

24 June 2020

Christchurch Mosque Shooting Coverage

Christchurch, New Zealand, was still recovering from the deaths and widespread destruction of a 2011 earthquake when another horror struck. At 1.40pm on Friday March 15, 2019, a gunman burst into two Christchurch mosques and opened fire. He killed 51 people and seriously injured another 40. As the ...

01 March 2020

Echo engages sport fans with Rebel Legends competition

The region of Cork is hugely engaged in sport, and the Echo Rebel Legends competition was the ideal way to tap into the county’s passion and engage the readership online and in print.

06 March 2023

Russmedia highlights firefighter heroes in special section

With the “Our firefighter heroes in Vorarlberg” special section, Russmedia highlighted the importance of the local fire brigades. Available in both print and digital formats, it also was intended to help with recruitment of new volunteers.

06 March 2023

elDiario mapped the heights of every building in Spain for one of year’s most-read articles

For its innovative and interactive journalistic project, “Spain lives in flats,” elDiario.es analysed the footprint of more than 12 million buildings.

26 February 2023

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

With V+, Russmedia created one subscription that unites the contents of Vorarlberg’s three largest news offices.

19 February 2023

Amar Ujala’s editorial initiative honours India’s freedom fighters

As part of the festival known as Azadi Ka Amrit Mahotsav, Amar Ujala launched an initiative to pay tribute to the freedom fighters in honour of the 75th anniversary of India's independence.

15 February 2023

Free Press cookbook celebrates Winnipeg, engages community’s culinary fans

Among the Free Press’s engagement initiatives was the publication of Homemade, which consisted of submissions from readers as well as a deep dive into the culinary history of Winnipeg.

09 February 2023

Badische Zeitung uses local newsletters to build reader habits

German newspaper Badische Zeitung publishes a highly automated personalised newsletter to maximise media time and loyalty. This newsletter, which goes to 175,000 readers, has become a vital tool to grow the subscriber base.

05 February 2023

Ekstra Bladet teams with software company to explain whistleblower law

Ekstra Bladet Brand Stories worked with Danish software company D4 to explain new whistleblower legislation and how it affected both employees and employers.

19 January 2023

Maharashtra Times delivered religious blessings to readers during lockdown

When COVID-19 restrictions prevented people from attending the annual Ganesh Chaturthi celebration, Maharashtra Times found a way to deliver the Lord’s blessings directly to readers’ homes.

17 January 2023

Readers shape Age’s election coverage by sharing 6 topics that matter to them

Victoria’s Agenda used an audience-centric approach that found out what voters wanted politicians to address by actively seeking their opinions.

16 January 2023

Philadelphia Inquirer scores big with Gameday Central

Football is everything in Philadelphia. So the Inquirer created an engaging second-screen experience for its audience called Gameday Central.

15 January 2023

The Hindu creates nostalgic, engaging campaign for iconic brand

To test the waters before relaunching its popular Milk Bikis biscuits, Britannia turned to The Hindu, which created the #BringBackMilkBikisClassic campaign using black-and-white images that recalled the ’80s and ’90s. More than 1 million people voted in the campaign.

11 January 2023

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

For its largest-ever strategic repositioning and rebrand, The Atlanta Journal-Constitution unveiled a comprehensive campaign called Press On. Results included combating perceptions that digital and printed journalism were not equal and an increase in digital subscriptions.

10 January 2023

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

To encourage interest in becoming a prison guard, Ekstra Bladet Brand Stories worked with Signifly to create a game that included six different realistic challenges characterising life in Danish prisons.

29 December 2022

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

Last year Bobis moved its business into a brand-new factory, and the premise of the campaign by Slobodna Dalmacija was to build more brand awareness.

22 December 2022

City Press, Daily Sun increase engagement with ad campaign about menstruation

Leading tampon brand Lil-Lets in South Africa wanted to start breaking the taboos and busting the myths around menstruation and turned to City Press and Daily Sun to build awareness.

11 December 2022

ABP extends its reach by creating new ad solutions during national festival

ABP has shifted its mindset from print-only to embrace other platforms, including digital and experiential engagement. The company got to practice these new advertising engagement skills during the national Durga Puja.

30 November 2022

Step Up Your Business celebrates altruistic South African entrepreneurs

The Step Up Your Business campaign showcased five South African businesses that were not only doing well financially but were taking on a specific social or environmental issue.

27 November 2022

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

Stuff’s commitment to combating climate change is seen in its Now or Never initiative. The free six-week e-mail course for Stuff subscribers offers tips to help readers change their habits and reduce their impact on the environment. Engagement has been impressive.

20 November 2022

Slobodna Dalmacija campaign helps raise awareness for marginalised adults

Slobodna Dalmacija partnered with Juraj Bonači, which provides social services to children with developmental disabilities and adults with autism spectrum disorders and intellectual disabilities, to raise awareness and funds.

15 November 2022

WSJ’s Future of Everything Festival engages new audiences as hybrid event

Musician and entrepreneur J Balvin, known as the Prince of Reggaeton, was among the high-profile names that helped draw more than 16,000 registrants to the 2022 Festival of Everything. Here is a look at how The Wall Street Journal team created a successful hybrid event two years after the pandemic.

14 November 2022

Dainik Jagran-inext supports women with campaign for usable public toilets

When Dainik Jagran-inext learned how dire conditions were for women wanting to use public toilets, the media company created a campaign calling for change.

13 November 2022

Scuba Scanner takes a deep dive into Croatia’s beauty with popular video series

The Scuba Scanner project took the audience on a fascinating visual journey deep into Croatia’s Adriatic Sea.

30 October 2022

Bergens Tidende increased engagement during COVID by celebrating the area’s best

Bergens Tidende’s Editor-in-Chief Frøy Gudbrandsen personally visited all of the winners to hand out flowers and the winner prize for each category in the Bergens Beste. The initiative drew over 4,000 nominations, 43,000 votes, and half a million pageviews.

26 October 2022

Graham Media Group engages audience through comments and community

Graham Media Group changed the traditional approach of broadcast television and began listening to its audience to nurture a one-on-one relationship. Now, it is engaging users and enjoying more growth and participation.

19 October 2022

Community-focused tools, tactics help media companies hit KPI, ROI goals

Media companies that host a community with engaging content and a safe space to gather are sitting on a gold mine of growth potential and first-party data.

28 September 2022

Jutarnji list finds success with new print magazine about local culture

Jutarnji list wanted to start a new culture magazine in 2020, but the pandemic created multiple delays. When it finally introduced Svijet kulture (The World of Culture), it proved to be worth the wait.

28 September 2022

Spokesman-Review increased retention by bringing back the past

With readers who have a fondness for the past, The Spokesman-Review had to create a bridge to get them to the digital future. This involved an e-edition, The Spokane Daily Chronicle, which launched in 2021.

21 September 2022

La Nacion creates unique observance of 100,000 lives lost

As Argentina neared a milestone of 100,000 lives lost to COVID-19, La Nacion wanted to create a multimedia way for those lives to be acknowledged and remembered.

24 August 2022

Torstar helps industry association celebrate its centenary

For the 100th anniversary of the Building Industry and Land Development Association of the Greater Toronto Area, the association worked with the Toronto Star to tell the story of where it came from and where it's going.

18 August 2022

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

When Stavanger Aftenblad began covering local football the way it covers professional football, it saw a dramatic increase in subscriptions.

10 July 2022

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

Amar Ujala added a Short Film competition to its Hindi Hain Hum campaign.

04 July 2022

Winnipeg Free Press brings community together with virtual movie night

When COVID-19 lockdowns prevented in-person events, Winnipeg Free Press responded by creating the WFP Movie Night, which brought viewers together online. The successful initiative continues.

30 June 2022

Media companies should act as community hubs in times of crisis

Media companies can offer significant support to populations by acting as online hubs for communities to gather during an emergency or tragedy.

31 May 2022

Automated editorial content is a community, business asset at McClatchy

Combining reporter-produced quality local journalism with community information robots can generate relevance for local readers and businesses alike at media companies like McClatchy.

16 May 2022

Winnipeg Free Press creates fundraising supper event with local chef, food

Attendees sit down to enjoy the three-course meal prepared by Chef Matty Neufeld for the Free Press Fall Supper. The event, along with feature articles in the print edition of the newspaper, raised awareness of local food sources and donations for a local food bank network.

08 May 2022

Northern Advocate campaign for the homeless attracts huge outpouring

The Northern Advocate launched a campaign to help the Whare to the Whenua project and found tremendous support for New Zealand’s indigenous Māori people.

29 March 2022

Newsquest campaign for Ukraine raises funds and support

Newsquest modelled its new fundraising campaign, #ThereWithUkraine, after a similar initiative it created in 2020 during the COVID-19 pandemic.

22 March 2022

Look at these 6 clues to determine if your readers are a community

During periods of heavy strife — like the war in Ukraine — people seek connection and community. Here are a few ways you can create that around your news media brand.

22 March 2022

Dainik Bhaskar anti-porn campaign aims to improve safety for women

A woman is sexually assaulted every 15 minutes in India. Dainik Bhaskar created a campaign that targeted the root of the problem: online pornography.

28 February 2022

El Diario Vasco partners to reunite chefs and cultures in post-lockdown event

Attendees welcomed the return of San Sebastian Gastronomika Euskadi Basque Country in November 2021.

24 February 2022

Local media can reconnect with crisis-fatigued readers in these 4 ways

Though readership has dipped over the past year, this is currently the perfect time for news media companies to connect with local audiences.

23 January 2022

The Hindu campaign increases engagement with focus on uncomfortable topics

The “No to Opportunism” campaign was aimed squarely at advertisers trying to take advantage of the global pandemic — one of several long-form print ads during the pandemic that called attention to a vital issue.

23 January 2022

Wyborcza.pl supports social causes with subscription offers

When protestors filled the streets in reaction to strict new abortion laws, Wyborcza saw an opportunity for action: Each time someone bought a new subscription, the money was donated to the All-Polish Women’s Strike.

18 January 2022

ABP creates new revenue stream with education during lockdowns

When in-person learning went away early in the pandemic, ABP stepped up by introducing new virtual opportunities for education, bringing in new revenue after a creative marketing campaign.

06 January 2022

After Newsday campaign, 43% of those surveyed were more likely to subscribe

Newsday’s “If We Didn’t Cover This, Who Would?” campaign showcased its investigative journalism and special reports, including its investigation into nursing home deaths during the pandemic. Results were impressive.

05 December 2021

Standard Media helps readers discern fact from fiction to grow digital engagement

After losing major advertisers, Standard Media needed to grow its audience of loyal subscribers — and it accomplished that with a fact-checking initiative.

01 December 2021

Advance Local launches Alabama Education Lab

Advance Local’s Alabama Media Group launched The Alabama Education Lab, dedicated to coverage that helps Alabama’s students receive the best possible education from kindergarten through high school.

07 November 2021

Dagens Næringsliv attracts young readers with gamification of stock market

Dagens Næringsliv leveraged the growing popularity of investing to create a game that attracted a younger audience.

18 October 2021

Stuff offers daily challenge to keep readers connected, entertained during lockdown

Stuff’s Lockdown Challenge keeps families entertained with activities such as building an indoor fort and decorating letterboxes.

26 September 2021

La Tercera appeals to subscribers’ appetites with digital subscription offer

The La Tercera newsroom team members worked together with the Facebook Reader Revenue Accelerator Programme to create a new approach and offer that helped drive digital subscriptions and engagement. The key? Experimentation.

20 September 2021

The water rises and the paywall drops at Kölner Stadt-Anzeiger

Catastrophic flooding led Kölner Stadt-Anzeiger to drop its paywall, which doubled its subscription numbers compared to the average day over the four prior weeks — even without showing a paywall on its most-read stories.

16 September 2021

Vijay Karnataka hosts digital talent competition for local youngsters

Vijay Karnataka’s platform provided a way for young people to relieve their boredom and showcase their talents during lockdown.

30 August 2021

USA Today Ventures successfully moved two profitable events into a virtual space

The High School Sports Awards honours athletes throughout the United States while the American Influencer Awards celebrates social media influencers. They are two of USA Today Network Ventures’ highest-profile events. Here’s how they looked virtually.

23 August 2021

Daily Prothom Alo’s ad campaign bridges print and digital platforms

Daily Prothom Alo created a campaign centered around the massive Padma Shetu Bridge, providing value for advertisers and readers alike.

23 August 2021

LNP|LancasterOnline’s special Schools section celebrates student perspectives

This year’s special Schools section, written and illustrated by students, focused on the importance public servants — a perfect topic after what communities went through in 2020.

18 August 2021

SCMP campaign reinforces brand integrity with a journalism-focused campaign

The “Your Hong Kong, Your SCMP” helped South China Morning Post remind local audiences of the value of quality journalism.

16 August 2021

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

Rashtradoot became India’s first bilingual newspaper in 2016 and saw a 42% increase in advertising in the first year.

10 August 2021

Deeper storytelling boosts Newsday’s social media engagement

By looking at what was performing best in terms of engagement, Newsday was able to shift its strategy and deepen connections with readers.

09 August 2021

Hanza Media creates photo exhibit to commemorate earthquake devastation

Photojournalists captured scenes of life in the center of Zagreb in the days after an earthquake amidst the coronavirus pandemic. When the lockdown lifted, Hanza Media centered an event around the photographs to bring the community together around the tragedy.

03 August 2021

Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign

Jagran New Media sought to offset the growing amount of negative news during the pandemic by delivering stories of hope and positivity, shared primarily through Twitter.

02 August 2021

Research: Journalist connections with disinvested audiences require consistent, fair coverage

Survey results indicate participants want news organisations to provide more information about community resources, such as where to get help for local problems or details about events happening in the area.

25 July 2021

Infobae mini-documentaries showcase those hit hardest by the pandemic

Infobae’s documentary showed the need of the region’s poorest populations and how they were affected by the pandemic, resulting in help coming from the state and local residents who wanted to help.

12 July 2021

COVID-19 text messages build community, unique visits at Newsday

Newsday’s strategy to use texting to keep readers informed during the pandemic paid off with more subscribers.

07 July 2021

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.

06 July 2021

Gannett fights systemic racism while creating a culture of belonging

To demonstrate its commitment to becoming a greater ally in the fight against systemic racism, racial injustice, and discrimination, Gannett launched a dedicated Take Action Web site, detailing the actions it is taking as a company.

05 July 2021

Mackay Daily Mercury grows with digital My Town series

The My Town series is driven by a passion for connecting people through storytelling.

24 June 2021

Dagens Nyheter shares 3 key lessons from its direct e-commerce model

In the spring of 2019, Dagens Nyheter launched a successful campaign offering an electric bike exclusively to its subscribers as part of its overall e-commerce initiative.

20 June 2021

Times of India app allowed audience to safely celebrate Bappa and Santa

When the pandemic forced shutdowns and canceled holiday plans, The Times of India created ways to celebrate virtually, including a Secret Santa promotion.

16 June 2021

Daily Maverick Webinars generate revenue, boost audience engagement

The Daily Maverick Webinars have enjoyed high levels of engagement during live discussions, audience feedback, and through the views and reads of the post-Webinar recordings and articles.

10 June 2021

NDC to cover 60,000 football matches using robot journalism

Robot journalism will allow regional publisher NDC to cover 60,000 football games this season — a commitment far beyond the capacity of the average newsroom.

06 June 2021

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

The #Pinkypromiss native advertising campaign enables two girlfriends to support each other in fighting breast cancer by setting up personalised motivational e-mail reminders that encourage each to do a self-check every month.

02 June 2021

Times of India campaign encourages women’s representation in politics

Times of India’s “Aadhe Hum, Aadha Humara” campaign highlighted the need for women to be represented in the state assemblies so issues about women would receive attention and their experiences would balance overall law and policy-making in the state.

26 May 2021

Gazeta.pl stands up for LGBT+ rights in Poland

Gazeta.pl knew standard reporting would not be enough to overcome the stigma facing the LGBT+ community in Poland, so it decided to show support, combat stereotypes, and influence social debate whenever it could.

16 May 2021

Hearst campaign across 5 metro titles rebuilds trust during pandemic

As concerns about the pandemic escalated, Hearst Newspapers launched a campaign to establish itself as a source of ongoing pandemic information as well as of inspiration, with stories of bravery, compassion, and resilience.

03 May 2021

Naidunia helps readers stay positive during early days of pandemic

When the lockdown in the pandemic caused anxiety and fear in India, Naidunia found a way to help readers look for the positive things in their lives.

29 April 2021

Amar Ujala campaign rekindles love for Hindi language

Amar Ujala launched an initiative called “Hindi — Apno ki Bhasha, Sapno ki Bhasha — Hindi Hain Hum,” which means “Hindi — The Language of Our People, The Language of Our Dreams — We Are Hindi” to restore the glory and pride of the language that’s so deeply rooted in India’s culture.

26 April 2021

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

Using video reenactments, “All Y’all” shared the backstories of interesting southerners, then expanded to record two strangers talking on a bench. During the pandemic, though, the shows continued virtually.

25 April 2021

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

Because of COVID-19 restrictions, the Saint Dominus celebration had to be canceled, but Slobodna Dalmacija kept it alive digitally while also sharing it with younger generations.

22 April 2021

Jagran New Media’s OnlyMyHealth.com celebrates heroes of the pandemic

The Healthcare Heroes Awards were created by Jagran’s OnlyMyHealth.com to celebrate and honour the selfless service and never-say-die attitude of organisations and individuals alike during the pandemic.

19 April 2021

Helsingin Sanomat asks readers to “Read Between the Lies”

Helsingin Sanomat used its “Read Between the Lies” campaign to provide a tangible reminder of the value of free press.

11 April 2021

Tribune creates virtual holiday experience for advertisers in 5 markets

With many Tribune Publishing readers forced indoors because of the pandemic, Celebrate the Holidays was created in five U.S. markets to entertain, spread joy, and encourage people to shop local.

05 April 2021

New multi-media studio extends Newsday’s reach

Newsday launched its state-of-the-art TV studio on election night in the United States and recently opened a full multi-media facility that provides live and streamed events.

04 April 2021

Ringier’s EqualVoice measures visibility of women in media

Ringier's EqualVoice initiative has helped the media company increase content about women and spurred a social initiative to help other companies gauge how well they are representing women.

04 April 2021

Advance Media connects students and colleges with virtual fair

When the pandemic made in-person college visits difficult, Advance Media New York created the Northeast Virtual College Fair, resulting in US$20,000 in new business and 2,600 Web site users.

28 March 2021

Calgary Herald celebrates high school graduates amidst pandemic

When COVID-19 halted high school graduation celebrations, the Calgary Herald stepped up to make sure the occasion would be remembered.

25 March 2021

VOL.AT finds new audience with live TV news show

VOL.AT expanded its audience by adding live TV-style interviews and events coverage during the pandemic. Now, it is also producing shows for customers, growing audiences along the way.

14 March 2021

Aftenposten Junior translates tough news for young readers

Aftenposten Junior started when the need to explain a tragedy to children arose. Today, even adults read it to understand the news.

09 March 2021

Advance Local’s Cleveland.com leads the charge to erase damaging information

Advance Local has been removing damaging information by hand for many years, but a grant from Google allowed the media company to automate that work.

01 March 2021

Times Group tackles essential issues by honouring creative ad campaigns

Times Group uses its Power of Print campaign to bring attention to issues facing the country. In 2020, the campaign tackled the problem of electronic waste.

01 March 2021

At 75, Russmedia’s VN shows it’s more than just a newspaper

Vorarlberger Nachrichten celebrated its 75th anniversary by reflecting on milestones and key achievements while also looking to the future.

02 February 2021

Adria Media Group’s community initiative takes root in Serbia

Since launching in 2019, Adria Media Group’s Zasadi Drvo (Plant a Tree) campaign has become an ongoing initiative that has drawn support from celebrities and influencers.

26 January 2021

Schibsted Connect buddy programme links students with employees

Schibsted Connect is a buddy programme that allows students to gain more information about a career in the news media, while employees learn more about what students are looking for.

17 January 2021

Newsday marketing campaign touts funding local journalism

Newsday’s “Supporting Local Journalism” campaign emphasised the value and importance of community and interconnectedness. A survey of readers afterward showed 49% believed local journalism would disappear if readers did not subscribe.

11 January 2021

Being aware of reader concerns makes news media indispensible

News media provides value by being nearby, having a deep understanding of society, and reacting quickly to what is important for people. This may be especially true during the pandemic.

05 January 2021

Dainik Bhaskar Group launches widespread mask campaign

Dainik Bhaskar Group's “Mask is the only vaccine for now” campaign across all its formats is part of an ongoing effort to emphasise the importance of wearing masks.

28 December 2020

Stuff holds itself accountable for past racism

Stuff took a closer look at its own history of coverage and realised it had promoted a culture of racism against Māori, the indigenous people of Aotearoa New Zealand. This is how it tried to make amends.

14 December 2020

Bergens Tidende keeps holiday tradition alive with digital event

Even during a pandemic, Bergens Tidende knew its annual Festival of Lights was a tradition that needed to continue.

08 December 2020

Advance Local reinvents town hall meetings during pandemic via Facebook Live

When the COVID-19 pandemic prevented face-to-face town hall meetings, AL.com created live social media events in a series called Reopening Alabama.

07 December 2020

Stuff launches Forever Project magazine to focus on climate change science

The Forever Project grew from Stuff’s 2018 “Quick! Save the Planet” initiative and is backed by an editorial policy of declining to publish climate change science denial. The day after it rolled out, New Zealand went into lockdown.

03 December 2020

News Corp Australia’s Shine Awards brighten a dark year by honouring women

The Shine Awards magazine shares stories of the six winners and 18 finalists from across rural Australia. The campaign — which honours female talent — is now in its fourth year.

30 November 2020

Dainik Jagran reaches out to the generation that could save us

Dainik Jagran’s new campaign, Sanskarshala, which translates into “School of Values,” tries to inspire young people and help expand their worldview.

16 November 2020

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

In a multi-department effort, Grupo Milenio changed its content and distribution strategy to boost reader and advertiser engagement on Christmas Day.

15 November 2020

News Corp Australia's SMARTdaily reaches beyond COVID-19

SMARTdaily grew as an extension of the popular Hibernation section created during the height of the pandemic. The new section helps readers navigate the changing world they live in.

01 November 2020

Postmedia’s Gifts of Life campaign leads discussion of organ donation, action

By telling the stories of people who needed organs, had received organ donations, or had donated organs, the Gifts of Life project successfully put human faces to the need for organ donors and sparked widespread public action.

25 October 2020

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

The Herald Sun’s 30 Words campaign features love letters to the city and state written in 30 words or less, an important expression during one of the world’s most strict COVID lockdowns.

20 October 2020

Straits Times makes sense of the pandemic for young readers

Finding a way to include young readers in discussions about the global pandemic became the main focus for the Straits Times Schools team, which tailored content for readers ages 10 to 16, provided free content to public schools, and used social media to engage with older students.

20 October 2020

News Corp Australia successfully takes on the country’s worst serial killer

Capitalising on the nation's fascination with true crime helped News Corp Australia spread the news about the dangers of heart disease.

19 October 2020

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

In response to the COVID-19 pandemic and lockdown, The Telegraph launched “You Are Not Alone,” an audience engagement initiative aiming to bring positive stories and support to its readers.

07 October 2020

Times of India celebrates the power of #NewspaperMornings

The Times of India #NewspaperMornings campaign was created to remind readers of the unique relationship they share with their morning newspaper.

28 September 2020

NWZ’s insect project engages readers, boosts subscriptions

In print and online, NWZ called on readers to create insect-friendly areas and report the number of square metres of those areas in the garden, on company premises, on the edge of a sports field, or even on a balcony. This call-to-action and content engaged readers, advertisers, and sought to make the world a better place.

23 September 2020

SCMP branded content campaign with Qantas Airways revives interest in airline

South China Morning Post created an innovative branded content campaign for Qantas Airways’ 70th anniversary in Hong Kong to remind readers it was the oldest airline in the city.

20 September 2020

Amedia cracks the code on how to attract younger readers: journalism

By thinking younger and implementing a new approach to readers, Amedia was able to boost interest and subscriptions among a younger demographic. Mostly focused on journalism, this initiative has seen a 15% growth curve in the below-40 demographic in the subscription base.

14 September 2020

USA Today gamifies social distancing with AR app

USA Today created its “Flatten the Curve” Augmented Reality experience to help users learn good social distancing practices.

14 September 2020

Sunday Mid-day’s feel-good campaign helps Mumbai wind down

Embracing the essential idea of a Sunday — the day you’re allowed to do what you wish — Sunday Mid-day addresses a variety of people and their interests through its articles.

14 September 2020

De Krant van West-Vlaanderen brings positivity, truth during pandemic

As the lockdown reached Belgium, De Krant van West-Vlaanderen chose to bring a message of hope and positivity to its community of readers while still covering the facts.

08 September 2020

Hanza Media adds colour to quarantine with help from Croatian artists

As the pressure of the pandemic weighed upon its community, Jutarnji list created a colouring book that provided a creative outlet for readers and helped support regional artists.

08 September 2020

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

Despite recent legal acceptance, the LGBTQ community is still marginalised in India. The Times Out & Proud classified campaign sought to foster acceptance, inclusion, and understanding by honouring the milestones of everyone’s life.

07 September 2020

24sata uses friendship as the foundation of Vichy advertising campaign

24sata tapped the minds of Millennial women to understand the power of female friendships for the BFF campaign it created for Vichy.

27 August 2020

Now is the time to reimagine magazine publishing in India

The Caravan is India’s journal of culture and politics. Like other publications, it is looking at new ways of collaborating and innovating — pushed by the changes COVID is bringing — with a primary focus of being less reliant on advertising.

26 August 2020

Times of India’s “Lost Votes” campaign ignites a mass movement, compels change

The Times of India’s “Lost Votes” campaign — joined by competing news media companies and social media influencers within the country — broke 70 years of silence and blaming voter apathy for low voter turnout, leading to the government taking responsibility.

24 August 2020

Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

As readers became isolated during the lockdown, The Telegraph provided new features — including podcasts, newsletters, and a Snap Show — to support its “You Are Not Alone” initiative.

23 August 2020

Vijay Karnataka gives voice to areca nut farmers

Because of Vijay Karnataka’s campaign on areca nuts, national policies are likely to be passed in 2020 to help areca farmers.

18 August 2020

Advance Local video series showcases “People of Alabama” on social media

Ordinary people shared their struggles, triumphs, and life philosophies in the popular “People of Alabama” video series.

16 August 2020

Funke Media Group uses topic modelling to plan content

Funke Media Group's analytical methodology allows the media company to find out what topics are of most interest to readers.

16 August 2020

“All in, all together” multi-publisher campaign keeps UK public safe during pandemic

A marketing partnership between the UK government and newspaper industry has promoted public safety and highlighted local stories throughout the COVID-19 pandemic.

16 August 2020

LNP gets creative with content to boost subscriptions during pandemic

LNP | LancasterOnline launched several new initiatives to keep readers engaged during the lockdown, including online cooking classes, livestreamed music performances, and roundtable conversations.

11 August 2020

Ringier’s EqualVoice initiative drives gender equality in content coverage

Goals of the EqualVoice initiative include equal representation of women and men in the media, overcoming gender stereotypes in professional role models, new journalistic perspectives for reporting on women, and measures to analyse the coverage of women and men in the media.

10 August 2020

Norwegian media industry’s Mentor Programme supports women

Each year, 16 participants are chosen to participate in the Norwegian Mentorship Programme. News media companies can use the programme to change the culture of their organisations and follow-up statistics show they are.

06 August 2020

Jagran New Media’s media literacy drive educates about COVID-19 misinfodemic

Vishvas News, the fact-checking unit of Jagran New Media, launched the Sach Ke Sathi Health Fact Check programme in February, helping more than 50,000 people in six cities understand the threat of the COVID-19 misinfodemic.

06 August 2020

BeatingCorona platform captures coronavirus initiatives, data

BeatingCorona is a platform launched in Nigeria to provide a database of intervention efforts and relief available for those affected by the coronavirus pandemic.

05 August 2020

News Corp Australia’s Ultimate Schools Hub exceeds subscription goal by 800%

News Corp Australia saw significant increases in subscriber acquisition and engagement with its innovative Ultimate Schools Hub, an exclusive feature that allows parents to research and compare data on schools through their local News Corp newspaper across the country.

03 August 2020

The Times of India’s campaign finds Kolkata's Women Heroes

The Times of India’s Women Heroes campaign was designed to celebrate extraordinary women from ordinary walks of life. A total of 621 women were nominated, 1,313 women volunteered to support their hero’s cause, and women’s readership increased 2.8%.

03 August 2020

SCMP new edition, campaign build meaningful news media brand in Asia

South China Morning Post's launch of its Asia Edition and “Asia Matters” brand campaign emphasised the need for a global perspective and the ability to view topics from different angles.

27 July 2020

SPH reaches senior audience with livestream learning programmes during lockdown

Chinese Media Group launched a new live streaming programme called Come 'n Live to reach senior citizens who are homebound during COVID-19 and unable to attend in-person classes.

20 July 2020

Wasp Wipeout campaign by Stuff’s Nelson Mail helps communities fight a common enemy — together

Wasps are major pests in New Zealand, so the Wasp Wipeout campaign brings individuals and organisations together to target one single pest at a time.

20 July 2020

Record community sports event inspires readers to be champions

Now in its fifth year, Record Challenge Park brings the community together by allowing amateur athletes to experience a unique range of sporting events.

19 July 2020

Axel Springer’s B.Z. sets world record with ad, infographic format

At the Axel Springer printing house in Ahrensburg, Olaf Kuchenbecker, record judge of the Record Institute of Germany, handed over the certificate for the biggest illustration ever published in a daily newspaper. Here’s how it came together.

13 July 2020

How BILD saved Easter

When BILD realised people wouldn’t be able to get out and celebrate Easter with their families and friends, it decided to deliver Easter to their homes.

07 July 2020

SPH’s Chinese Media Group raises funds for COVID relief with live programme

Singapore Press Holdings’ Chinese Media Group raised US$215,475 to produce “Fight against the Novel Coronavirus Outbreak,” a live programme that raised money to support relief efforts to affected communities in China.

06 July 2020

El Nuevo Día celebrates 50 years of covering Puerto Rico

El Nuevo Día was launched in 1970 by then-12-year-old Antonio Luis Ferré. Today, it has become Puerto Rico’s leading publication and newspaper of record.

06 July 2020

News media companies deliver critical COVID-19 updates via text

Advance Local, BuzzFeed News, and Gannett are among the media companies that connect to readers via text. The ability to connect a journalist to readers became particularly useful during the rapidly changing landscape of the COVID-19 pandemic.

02 July 2020

CNN 411 provides coronavirus information and local resources

As the COVID-19 pandemic unfolded, CNN created a platform to provide personalised information for readers and give them access to local resources.

29 June 2020

Mediafin platform unites Belgian business community during pandemic

Mediafin’s “Lock Down? Stand Up!” hub was created to help members of the business community connect and offer free services to each other during the pandemic.

28 June 2020

Mumbai Mirror print, video initiative looks back to help city build future

To celebrate where Mumbai has been and look to what it could be in the future, Mumbai Mirror relied upon well-respected octogenarians and an innovative approach to its front page.

28 June 2020

La Voz de Galicia shares 5 pillars of community support during pandemic

As the COVID-19 pandemic descended on Spain, La Voz de Galicia quickly developed five pillars on which to base its coverage. In two month’s time, the company doubled its digital subscriptions.

23 June 2020

COVID-19 shutdown can’t stop coverage of annual Swedish celebration

Valborg in Uppsala in 2019 compared to 2020 shows a totally different city. Upsala Nya Tidning found a way to bring the annual event to life via video.

22 June 2020

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

When the lockdown began, IMS Property360 changed its strategy to provide coverage of neighbourhoods that needed assistance. Its efforts made a difference and may change the way the publisher gives back to its community in the future.

17 June 2020

Amar Ujala engages 2.1 million through women empowerment workshops

The mission of Amar Ujala’s “Aparajita:100 million smiles” is to address the many hardships women face today. The campaign has enjoyed a tremendous response, with more than 2.1 million participants to date.

14 June 2020

KMTV creates mobile community with interactive app

The KMTV mobile app allows users to upload digital posts containing videos, photos, audio files, and GPS locations to KMTV’s private cloud dashboard.

04 June 2020

What 2021 looks like for news publishers

INMA wrapped up its Virtual World Congress on Thursday with a look at the uncertain year ahead. What do publisher moves during the 2020 pandemic look like in the rearview mirror, and what does that look moving forward? What ultimately will change after this disruptive period?

28 May 2020

Sustainable media: Let our voice become a force for good

INMA Presentation File

22 May 2020

From helicopters to heroes, publishers connect communities during crisis

The Telegraph, Stampen, DPG, Russmedia, and Rashtradoot quickly launched multiple community-building initiatives once the pandemic hit their countries. They shared details with attendees at INMA’s Virtual World Congress.

19 May 2020

How 3 publishers connected readers to COVID-19 community resources

CNN, Onet, and The Straits Times share creative, practical, and successful ways they provided readers with resources they craved as the pandemic reached their countries.

19 May 2020

How we help Poles to stay at home and not go crazy

INMA Presentation File

19 May 2020

GP loves Gothenburg

INMA Presentation File

19 May 2020

We are your voice

INMA Presentation File

19 May 2020

The Big Issue’s COVID pivot: Subscriptions, donations, downloads, and sales

INMA Presentation File

19 May 2020

Tour against corona

INMA Presentation File

19 May 2020

Stay home — stay vigilant

INMA Presentation File

19 May 2020

Voralberg sticks together

INMA Presentation File

19 May 2020

Making sense of the pandemic for young readers

INMA Presentation File

19 May 2020

Symptom app helps VG readers deal with virus in early days

In the first week of lockdown in Norway — with health-care systems overwhelmed with the coronavirus — VG partnered with the national health department to offer readers a way to determine whether they might have COVID-19 symptoms. Originally released in Norwegian, the questionnaire was quickly expanded into eight other languages to reach immigrants.

10 May 2020

How Gannett is meeting reader needs during a pandemic

INMA Presentation File

07 May 2020

LNP celebrates 225th anniversary with “Your Story is Our Story” campaign

As one of the oldest newspapers in the United States, LNP wanted to pull out all the stops to celebrate its 225th anniversary while at the same time illustrating how it has progressed with the times. The “Your Story is Our Story” theme fit both goals.

06 May 2020

Sydney Morning Herald, Age launch “Good News” initiative to balance pandemic content

Responding to a desire for more than the difficult news coming from the pandemic, team members at The Sydney Morning Herald, The Age, Brisbane Times, and WAToday created the Good News initiative, centered around The Good News Group on Facebook.

04 May 2020

How publishers are innovating with content, experiences during the pandemic

INMA Researcher-in-Residence Grzegorz Piechota shares COVID case studies from The New York Times, VG, and Gazeta Wyborcza.

30 April 2020

Dainik Bhaskar creates 6 ways to actively engage readers during lockdown

As India went into a national lockdown, Dainik Bhaskar began looking for ways to engage and support readers, going beyond simply reporting the news.

22 April 2020

The publisher response to COVID-19: What comes next

INMA Presentation File

02 April 2020

D.C. la Vuelta por Bogotá

Bogotá is changing; however, citizens have not noticed such change because they just cover about 10% of the city. IDU, a local government entity, and Semana Group join to show citizens in Bogotá the changes and projects of their city. In this way, the ‘DC la vuelta por Bogotá’ was born, a content ...

01 March 2020

From subscribers to Friends of Zeit: The membership model

INMA Presentation File

19 February 2020

Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

Aftonbladet's Swedish Heroes campaign celebrates everyday heroes and culminates in a gala that honours the winners on stage. Each commercial partner gets to choose a hero category of their own.

10 February 2020

El Espectador campaign engages readers on national peace-building initiatives

El Espectador created Colombia2020 to deliver information about peace-building initiatives throughout the country.

21 January 2020

Vijay Karnataka campaign empowers farmers, satisfies ad clients

The Vijay Karnataka Super Star Raita campaign recognised and empowered local farmers while also creating new opportunities for advertisers to reach the agricultural community.

14 January 2020

24sata campaign remembers, searches for 1,922 people missing after the war

Twenty-five years after the Croatian Homeland War, there were still 1,922 people missing. A moving campaign by 24sata shared the forgotten stories of each missing person to spread awareness and reinvigorate efforts to find them.

10 December 2019

Vijay Karnataka anti-drug campaign engages 30,000 students

Vijay Karnataka engaged more than 30,000 young people with an anti-drug campaign targeting students who attend the city’s renowned educational institutions.

03 November 2019

Hindustan Media Ventures landslide reporting triggers government action

After a series of recent landslides in India, Hindustan Times reported on abysmal conditions in relief camps that served as temporary homes for the affected communities. The newspaper’s coverage pushed the government to act and led to swift compensation for victims.

28 October 2019

Times of India engages readers, advertisers with honest coverage about infertility

The Times of India sought to break down stereotypes and open up a more honest conversation about infertility with its “Fertile Conversations” campaign, which educated the community, supported struggling couples, and connected local fertility businesses with potential clients.

07 October 2019

Calgary Herald and Sun project influences public attitude toward homeless

Calgary Herald and Calgary Sun gave readers a deep look at homelessness through a month-long series that included daily print and digital content.

12 September 2019

IOL honours domestic violence victims with #WeRemember campaign

IOL commemorated Women’s Month with a series of stories honouring victims of domestic violence. The 31 moving tributes drew a record-breaking social media audience and increased awareness of gender-based violence.

03 September 2019

Introduction

Exclusive INMA material on “Connecting With Community”

HLN livestreams 6-hour helicopter flyover of pandemic well wishes and unity

News Regional Media finds digital subscription gold in the outback

Chattanooga Times connects readers working from home during lockdown

Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

Neighbourly uses social media platform to unite communities

Gannett stands up for journalists, Black communities amid anti-racism protests

Dainik Bhaskar asks readers, employees to help feed poor during lockdown

Hearst rolls out 30-day brand awareness campaign during lockdown

Times of India unites, informs country with #MaskIndia campaign

Press Democrat helps local businesses get word out during lockdown

How Amedia live-streamed 830 Norway Cup matches from a shipping container

Christchurch Mosque Shooting Coverage

Echo engages sport fans with Rebel Legends competition

Russmedia highlights firefighter heroes in special section

elDiario mapped the heights of every building in Spain for one of year’s most-read articles

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

Amar Ujala’s editorial initiative honours India’s freedom fighters

Free Press cookbook celebrates Winnipeg, engages community’s culinary fans

Badische Zeitung uses local newsletters to build reader habits

Ekstra Bladet teams with software company to explain whistleblower law

Maharashtra Times delivered religious blessings to readers during lockdown

Readers shape Age’s election coverage by sharing 6 topics that matter to them

Philadelphia Inquirer scores big with Gameday Central

The Hindu creates nostalgic, engaging campaign for iconic brand

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

City Press, Daily Sun increase engagement with ad campaign about menstruation

ABP extends its reach by creating new ad solutions during national festival

Step Up Your Business celebrates altruistic South African entrepreneurs

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

Slobodna Dalmacija campaign helps raise awareness for marginalised adults

WSJ’s Future of Everything Festival engages new audiences as hybrid event

Dainik Jagran-inext supports women with campaign for usable public toilets

Scuba Scanner takes a deep dive into Croatia’s beauty with popular video series

Bergens Tidende increased engagement during COVID by celebrating the area’s best

Graham Media Group engages audience through comments and community

Community-focused tools, tactics help media companies hit KPI, ROI goals

Jutarnji list finds success with new print magazine about local culture

Spokesman-Review increased retention by bringing back the past

La Nacion creates unique observance of 100,000 lives lost

Torstar helps industry association celebrate its centenary

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

Winnipeg Free Press brings community together with virtual movie night

Media companies should act as community hubs in times of crisis

Automated editorial content is a community, business asset at McClatchy

Winnipeg Free Press creates fundraising supper event with local chef, food

Northern Advocate campaign for the homeless attracts huge outpouring

Newsquest campaign for Ukraine raises funds and support

Look at these 6 clues to determine if your readers are a community

Dainik Bhaskar anti-porn campaign aims to improve safety for women

El Diario Vasco partners to reunite chefs and cultures in post-lockdown event

Local media can reconnect with crisis-fatigued readers in these 4 ways

The Hindu campaign increases engagement with focus on uncomfortable topics

Wyborcza.pl supports social causes with subscription offers

ABP creates new revenue stream with education during lockdowns

After Newsday campaign, 43% of those surveyed were more likely to subscribe

Standard Media helps readers discern fact from fiction to grow digital engagement

Advance Local launches Alabama Education Lab

Dagens Næringsliv attracts young readers with gamification of stock market

Stuff offers daily challenge to keep readers connected, entertained during lockdown

La Tercera appeals to subscribers’ appetites with digital subscription offer

The water rises and the paywall drops at Kölner Stadt-Anzeiger

Vijay Karnataka hosts digital talent competition for local youngsters

USA Today Ventures successfully moved two profitable events into a virtual space

Daily Prothom Alo’s ad campaign bridges print and digital platforms

LNP|LancasterOnline’s special Schools section celebrates student perspectives

SCMP campaign reinforces brand integrity with a journalism-focused campaign

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

Deeper storytelling boosts Newsday’s social media engagement

Hanza Media creates photo exhibit to commemorate earthquake devastation

Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign

Research: Journalist connections with disinvested audiences require consistent, fair coverage

Infobae mini-documentaries showcase those hit hardest by the pandemic

COVID-19 text messages build community, unique visits at Newsday

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

Gannett fights systemic racism while creating a culture of belonging