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INMA Knows

COVID-19 Response

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

As the coronavirus spreads across the world, news media companies are grappling with so much more than coverage: work-from-home plans, corona-related product development, advertising declines, the impending fallout on the economy and advertising revenues. Starting with a survey of members and outreach to our members in Hong Kong and Singapore — who were on the front line of this and shared lessons learned from the SARS outbreak almost two decades ago — INMA continues to dig into what news media companies need to know most. Stay tuned for the latest and reach out if you have something to share.

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “COVID-19 Response”

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2020 print ads take aim at COVID-19

Recent print ads in the United Kingdom reflect updated messaging in light of the coronavirus.

29 September 2020

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Zero incidents of COVID-19 transmission from print surfaces

To debunk a myth that continues to circulate, INMA looked at the scientific research behind surface-based transmission of the coronavirus — notably newsprint and paper products. The evidence is overwhelming: no transmissions, porous surfaces are safe, and newsprint is safest because of the sterility of ink and paper processes. Beyond this, publishers are taking delivery precautions.

23 March 2020

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INMA unveils Global Media Awards winners, COVID campaigns get top nod

32 first-place winners in the INMA Global Media Awards competition were announced in an international broadcast, along with 10 regional “Best of Show” awards. INMA gave its grand prize to the collective work of news media companies during the COVID-19 crisis.

02 June 2020

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How news media (and INMA) evolved a decade in only one year

INMA President Damian Eales, global head of transformation at News Corp, addresses the issues facing news media companies such as work-from-home, paid content, the role of data, where advertising goes next, the Big Tech relationships, and where INMA fits among these big subjects.

17 January 2022

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WSJ shares 5 takeaways from its hybrid Future of Everything Festival

The Future of Everything Festival attracted nearly 50,000 registrants from 115 countries — the largest numbers behind any event its organised.

21 June 2021

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GQ’s short-run newsletter course bests daily newsletter open rate by 160%

GQ created the “How to Do More Push-Ups” newsletter as a 17-day course while people were under lockdown due to the pandemic, kicking off its e-mail programme and drawing in new subscribers.

17 May 2021

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Globe and Mail’s dynamic paywall increases digital subscriptions 51%

The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.

06 July 2021

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Metro Brazil creates new digital business model amidst the pandemic

Faced with the challenge of being a print newspaper during the pandemic, Metro Jornal quickly pivoted to a digital strategy that it has since cultivated into a successful new product.

15 November 2021

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Wall Street Journal data makes the case for a robust onboarding experience

A study by The Wall Street Journal showed habits made in the first 100 days of a digital subscription predict whether a new reader will drop the subscription.

30 June 2020

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Daily Sun uses multi-platform, new content strategy to generate revenue

As print revenues declined, the Daily Sun started creating new products and expanding its platform offerings to reach subscribers.

28 December 2021

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Público leverages Instagram to boost its readership

Público achieved a 51% increase in its number of Instagram followers year-over-year, while also increasing the traffic and engagement of IG users on its Web site.

06 September 2021

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Aftonbladet uses automated “Corona Watch” to stay ahead of the story

Using an automated system called Corona Watch, Aftonbladet is able to better monitor and report on new COVID-19 cases and developments.

24 March 2020

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Top Web resources on “COVID-19 Response”