04-18 October 2022
No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.
13-27 October 2022
Getting the right talent, motivating sales teams, emerging team structures, selling first-party fueled advertising, franchise selling, and where e-commerce fits is the focus of this Master Class. This Master Class looks at the people equation and the practicalities of what and how to sell.