07-21 June 2022
The trust-fueled rise in new digital subscribers to news brands from the past two years has been unprecedented – as has been efforts to retain them. In this Master Class as part of the Readers First Initiative, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention. We will cover data-informed onboarding, engagement, and fighting churn.
04-18 October 2022
No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.