INMA

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Master Classes

INMA master classes are 7- to 8-hour deep dives into subjects of great relevance to news media companies. Participants may participate in the livestream class and will get access to a video recording and the presentations. The master classes are done via Zoom. Each requires a registration.

Next Master Classes


07-21 June 2022

Digital Subscriber Retention

  Virtual

The trust-fueled rise in new digital subscribers to news brands from the past two years has been unprecedented – as has been efforts to retain them. In this Master Class as part of the Readers First Initiative, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention. We will cover data-informed onboarding, engagement, and fighting churn.


04-18 October 2022

Digital Subscription Acquisition

  Virtual

No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.

Find a Master Class

Topics



Initiatives

Upcoming Master Classes

Building a Strong Advertising Sales Team

Building a Strong Advertising Sales Team

  Virtual

Getting the right talent, motivating sales teams, emerging team structures, selling first-party fueled advertising, franchise selling, and where e-commerce fits is the focus of this Master Class. This Master Class looks at the people equation and the practicalities of what and how to sell.

13-27 October 2022

Digital Reader Engagement

Digital Reader Engagement

  Virtual

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this Master Class part of INMA's Readers First Initiative. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.

01-15 December 2022

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