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Master Classes

INMA master classes are 7- to 8-hour deep dives into subjects of great relevance to news media companies. Participants may participate in the livestream class and will get access to a video recording and the presentations. The master classes are done via Zoom. Each requires a registration.

Next Master Classes


18-27 April 2023

Digital Advertising Master Class

  Virtual

The state of digital advertising for news media companies is the focus of this four-module master class from INMA's Advertising Initiative. Attendees will get an executive-level overview of what publishers need to know now about the digital advertising ecosystem, selling first-party fueled advertising amid a range of offerings, automation vs. human sales, and consultative selling, among other topics.


04-16 May 2023

Product Innovation Master Class

  Virtual

How to apply product principles to a media company's revenue goals is the focus of this master class from INMA's Product Initiative. Across four modules, get an executive-level overview of owning the road map for product development, product's impact on how the work of news is changing, best practices in apps and engagement, and how to make sure that good product processes turn out good products.

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Initiatives

Upcoming Master Classes

Subscriptions Growth Master Class

Subscriptions Growth Master Class

  Virtual

How best to acquire and retain digital subscribers amid challenging economic times and structural impacts to consumer psyches is the focus of this four-module master class from INMA's Readers First Initiative. Focus on a subscriptions growth path no matter where you are in your journey: plug the churn leaks, be organisationally ready for the next big event, bundle your assets for new value, and onboarding and engagement. This master class will be a de facto audit of your subscription growth efforts.

08-29 June 2023

Smart Data Master Class

Smart Data Master Class

  Virtual

What data professionals and data-curious executives need to know now about leveraging data's full potential cross the media enterprise is the focus of this master class by INMA's Smart Data Initiative. Across four modules, learn how best to make data more central to decision-making and the business (rather than an accessory), how and where to set up the data departmental functions at a media company, and what's next in the emerging dance between data and advertising sales. Participants also will be taken through trends in data for news media -- including "need to know" information on gathering, storing, and using data to achieve business objectives.

05-26 October 2023

Newsroom Innovation Master Class

Newsroom Innovation Master Class

  Virtual

How newsrooms can better impact and influence the business of news is the focus of this master class from INMA's Newsroom Initiative. In this four-module master class, learn about lessons in newsroom leadership, goal-setting, using data for insights and strategy, and creating high-performance newsrooms.

07-16 November 2023

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