INMA Webinar: The Paths to Subscription

Event description


A major new study of nearly 4,200 U.S. consumers who recently subscribed to their local newspaper shows in unprecedented detail what motivates new subscribers. 

In this Webinar from the American Press Institute, learn about the consumers’ path to subscription, what factors make them willing to subscribe, and what actions trigger their final commitment. Learn the most important approaches to growing subscribers and engage with Webinar attendees as they share their own questions and experiences with subscription marketing.

Webinar highlights:

  • Date: Wednesday, May 2
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian at 

This webinar is only available to INMA members.

Presentation by Gwen Vargo, Director of Reader Revenue, American Press Institute

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02 May 2018


Arlington, United States


This Webinar is only available to INMA members: