Event description

Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this special one-day workshop, INMA will examine what's unfolding at the forefront of a dynamic new phase for print.

Click here to register for the workshop

Among the objectives of the Print Innovation Workshop:

• Promoting your products like a fast-moving consumer goods (FMCG) company.
• Applying science to advertising and subscription pricing.
• Using algorithms to manage your print ordering and distribution reform.
• Using print to drive success in multi-media bundles.
• Discovering the tools driving hard-core subscription growth and smarter cost implementation.
• Unleashing the data geeks to improve customer service.
• Going behind business development that moves the dial for shareholders.

This INMA Print Innovation Workshop is for senior executives and practitioners whose companies are locked in to transforming print into a must-have publishing platform of the future. Meet and learn from like-minded innovators. Learn how print radicals influence the internal agenda to ensure print innovation figures strongly in the corporate strategy. The workshop will include cases, interrogation, recommendations, and discussions. Plus, participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print.

Preliminary sessions include improving the print product, promotion, pricing in ad sales bundling, selling, circulation volume and service, distribution and costs. We will look at using print as a growth catalyst, as well as what print media can learn from book publishers that got their mojo back.

Click here to register for the workshop

Agenda

9:00 a.m. - 9:30 a.m.
Welcome Coffee

The INMA team will make sure you have all the information you need for the workshop, including last-minute agenda and registration credentials. You can also store small bags and grab a coffee.

9:30 a.m.
The Big Picture Intro

Innovation in print is now being pursued by some media companies with the same frenetic energy and scientific rigor as digital. We start with a look at the innovation that World Congress has unearthed and we identify the sources of the new growth.

Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media

9:45 a.m.
How Book Publishing Got Its Mojo Back in Print

With the explosion of e-reader devices and tablets, book publishing in hard copy looked set to follow the digital massacre of the music industry. That forecast, however, proved very wrong. There are signs the sale of e-books has peaked. Print is charging back. How did this happen and what strategies from the book publishers should media publishers learn from.

Chantal Restivo-Alessi
Chief Digital Officer and Executive Vice President, International, HarperCollins Publishers, New York

10.15 a.m.
Newsday's Revolution in Print

How the Long Island daily has emerged with one of the most successful, sophisticated print operations. Best-in-breed customer management and editorial core strengths have combined to create a powerhouse for print.

Ed Bushey
Co-Publisher, Newsday

10:45 a.m.
Imagine Starting Your Print Business from Scratch

If you were starting your print operation from scratch you might want it to look like this new national newspaper in Germany. We look inside the birth and early months of this specialist venture and debate the early lessons for others.

Frank Mahlberg
Managing Director, Bild Print and Fussball Bild, Axel Springer, Berlin

11:15 a.m.
Networking Break

11:30 a.m.
Strategy Development: Case Studies in Print

Publishers' entire businesses need to be re-energised through innovation. Learn how Canada's Toronto Star is increasing revenues by making print a focus for growth. Learn how other media companies see the future of print.

Julie Murtha
Director of Audience Development and Innovation, Print, Toronto Star

12:00 noon
Forging a New Path in Advertising and Marketing

In this session, learn how changing your approach to monetising print inventory uncovered a new way of selling and how promoting printed publications like fast-moving consumer goods is effective. Also learn how bundling print executions helped drive multi-media revenue growth.

Kim Campbell
Managing Director, Star Metro Media

Damian Eales
Chief Operating Officer, Publishing, News Corp Australia

12:30 p.m.
Using Tech Tools to Innovate

In this rapid-fire session, learn more about print programmatic advertising sales success, algorithms which turbo-charge print efficiency, automating print supply/draw, and the smartest case of print effectiveness insights.

1:15 p.m.
Lunch

Continue the discussion over a networking lunch while re-charging devices.

2:00 p.m.
Unconferencing Session: Print Best Practices

Participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print. If you haven't done unconferencing yet, this is a great way to dive in. It's a tool that invigorates strategy and you will want to try it at home.

3:30 p.m.
Workshop Concludes

Click here to register for the workshop