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Smart Data Master Class

Event description

What data professionals and data-curious executives need to know now about leveraging data's full potential cross the media enterprise is the focus of this master class by INMA's Smart Data Initiative. Across four modules, learn how best to make data more central to decision-making and the business (rather than an accessory), how and where to set up the data departmental functions at a media company, and what's next in the emerging dance between data and advertising sales. Participants also will be taken through trends in data for news media — including "need to know" information on gathering, storing, and using data to achieve business objectives.

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05-26 October 2023

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