A tool for news publishers to find the right content management system (CMS) for their unique needs

A partnership by INMA and the Google News Initiative (GNI)

About the CMS Project

The content management system (CMS) is the lifeblood of digital publishing. It’s central to everything we do. Yet it is highly complex.

The International News Media Association (INMA) and the Google News Initiative (GNI) have partnered to create a tool to assist news organisations in the difficult task of selecting a CMS.

The aim of the tool, which was unveiled at a CMS Project Town Hall October 4, was to demystify what many publishers find to be a complex area and help them identify the most suitable systems to fit their needs.

CMS Image

3-step process

Throughout 2023, the CMS Project followed a three-step process:

  • Identifying publisher needs: Different sized publishers have very different needs. After identifying a core set of functionality, the group conducted a survey and a number of one-on-one interviews with publishers to verify and hone this list, which would serve as the basis for much of the vendor analysis.
  • Vendor analysis: A small selection of vendors were asked to take part. The analysis included a vendor-filled detailed questionnaire, a 90-minute demo, and customer reference checks. This research was carried out by an independent third party. The vendors invited to take part serve a wide range of media organisations and are largely chosen from the initial publisher survey.
  • Publisher/vendor fit: Based on publisher needs and verified vendor responses we created a matrix to give a publisher a shortlist of vendors based on their size and geography. Publishers can also get a more detailed view from a three-page review of information based on the detailed research carried out for each vendor.

Your feedback appreciated

Note that this is not a certification or recommendation service. This is the first year of the project and has been limited to a small number of vendors. If this project is deemed helpful in the news media industry, the hope is to repeat it on an annual basis.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue. The INMA community consists of more than 21,000 members at 1,000+ news media companies in 90+ countries. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and strategic initiatives focused on digital subscriptions, smart data, product, advertising, newsrooms, and the emerging relationship between publishers and Big Tech platforms. Read more here.

About Google News Initiative

The Google News Initiative offers journalists and publishers of all sizes a range of resources, products, digital expertise and collaborative solutions that spur progress across the news industry. Our partnerships support the advancement of quality journalism and help publishers build stronger and more sustainable business models. To that aim, we're working alongside newsrooms, news startups, researchers and content producers worldwide to build a more sustainable, diverse and innovative news ecosystem — so that everyone, everywhere has access to reliable information. Learn more about our work, journalist tools, innovation challenges, and funding opportunities at newsinitiative.withgoogle.com.

Questions? Contact us

Jodie Hopperton

Jodie Hopperton

Lead, Product Initiative

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