About This Blog

580 Articles since January 2010

INMA's Satisfying Audiences Blog aims to reflect the myriad strategies news media companies focus on to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

Media must engage with readers, embrace personalisation to combat news avoidance

26 February 2023 By Amelia Labovitch

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Free Press cookbook celebrates Winnipeg, engages community’s culinary fans

09 February 2023 By Erin Lebar

Consistency helped VíaPaís use Google’s algorithm to compete against larger media

07 February 2023 By Victoria Urruspuru

Top Viewed Satisfying Audiences Blog Posts

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 By Matt Lindsay

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 By Jens Pettersson

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Migration journey is also a journalism journey

06 December 2022 By Arantxa Millán Domínguez

Personalise content, choose relevant channels to reach Gen Z

28 November 2022 By Amelia Labovitch

Australian Financial Review expands print product into successful podcast series

28 November 2022 By Lauren Vadnjal

78% of consumers are loyal to brands that treat them as individuals

21 November 2022 By Mark Zohar

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

These 4 tips can turn inflation into an opportunity for media companies

07 November 2022 By Nathan Hart & Luke Boutwell

Newsletters, branded content help news media capitalise on first-party data

20 October 2022 By Amelia Labovitch

Dashboard informs Nine brand reporters about individual article performance

09 October 2022 By Pavla Edafe & Mex Cooper

UGC contributors are integral to successful content strategies

09 October 2022 By Leigh Adams

VíaPaísMéxico takes its first steps to seduce LATAM audiences

04 October 2022 By Francisco Rivarola

Voice of customer programmes serve as touchpoint for publisher processes

04 October 2022 By Phil Schroder

SCMP navigates complexities, opportunities in Hong Kong as in-person events return

03 October 2022 By Razlan Manjaji

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Community-focused tools, tactics help media companies hit KPI, ROI goals

28 September 2022 By Leigh Adams

NTM captures sports fanatics with live TV to strengthen subscriber loyalty

25 September 2022 By Jens Pettersson

Putting the audience, data first can help media overcome news avoidance

08 September 2022 By Rebecca Alter

3 data science use cases demonstrate news publisher monetisation options

29 August 2022 By Matt Lindsay & Arvid Tchivzhel

Content recommendation supports subscriber growth for 3 conversion segments

21 August 2022 By Thomas Steisel

Gannett uses contests, social media to reengage “zombies”

08 August 2022 By Phil Schroder

Winnipeg Free Press realigns newsletter strategy based on reader feedback

07 August 2022 By Erin Lebar

Vía País changes its Google Web Stories strategy

02 August 2022 By Camila Charris

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 By Matt Lindsay

First

Prev

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Next

Last

Blog Authors

The Sydney Morning Herald and The Age

The Sydney Morning Herald

Sydney, Australia

The Age

Melbourne, Australia

Viafoura

Viafoura

Toronto, Ontario, Canada

Froomle

Froomle

Antwerp, Belgium

Mather Economics

Mather Economics

Atlanta, Georgia, USA

Erin Lebar

Manager, Audience Engagement for News

Winnipeg Free Press

Winnipeg, Manitoba, Canada

Razlan Manjaji

Head of Global Events

South China Morning Post

Hong Kong, China

Vía País

Vía País

Argentina

Jens Pettersson

Head of Editorial Development

NTM

Stockholm, Sweden

Phil Schroder

Head of Digital User Engagement

Gannett

McLean, Virginia, USA

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT