About This Blog

151 Articles since February 2011

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

ChatGPT is fun but cannot predict the future of journalism, media industry

06 March 2023 By Dr. Merja Myllylahti

Diverse sourcing, awareness of terminology are among story features that build trust

02 March 2023 By Katalina Deaven

Appropriate source identification, story framing are imperative in solidarity reporting

09 February 2023 By Katalina Deaven

As media companies diversify, news is no longer front and centre

26 December 2022 By Dr. Merja Myllylahti

Research: People living in news deserts still find ways to be informed

22 December 2022 By Katalina Deaven

Top Viewed Media Research Blog Posts

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Benefits of controversial Finnish broadcasting act for publishers are far from clear

05 September 2022 By Dr. Merja Myllylahti

Research: Clarity in coverage is essential for newsrooms during elections

18 July 2022 By Katalina Deaven

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

05 July 2022 By Dr. Merja Myllylahti

Research: Quizzes added to media content engage digital audiences

02 June 2022 By Katalina Deaven

Print is (still) not dead, but price hikes, mill closures pose additional challenges

02 May 2022 By Dr. Merja Myllylahti

Research: Advertisers followed consistent spending habits throughout pandemic

24 March 2022 By Katalina Deaven

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

Research: Writing with humility helps bridge political divisions

25 January 2022 By Katalina Deaven

Browsing, search habits evolve, impacting newsrooms

27 December 2021 By Dr. Merja Myllylahti

Research: Media should humanise, legitimise protest stories for maximum impact

11 November 2021 By Katalina Deaven

Regardless the social media strategy, Facebook plays a big part

01 November 2021 By Dr. Merja Myllylahti

Research: Politically conservative U.S. readers feel stereotypically portrayed in the news

23 September 2021 By Katalina Deaven

Mega media deals and stock market listings are back in fashion

06 September 2021 By Dr. Merja Myllylahti

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

More people are paying for online news, but resistance continues

05 July 2021 By Dr. Merja Myllylahti

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

The trustworthiness of news organisations begins with a Google search

07 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

05 April 2021 By Dr. Merja Myllylahti

Research: U.S. cable news politicises coronavirus coverage

04 February 2021 By Katalina Deaven

As digital subscriptions grow, more publications join the “million-mark club”

01 February 2021 By Dr. Merja Myllylahti

COVID-19 media impacts prove uneven, but some companies appear resilient

06 December 2020 By Dr. Merja Myllylahti

Investing in local media is money well spent

06 October 2020 By Dr. Merja Myllylahti

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

03 August 2020 By Dr. Merja Myllylahti

Government support packages aren’t a long-term media solution

01 June 2020 By Dr. Merja Myllylahti

News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 By Dr. Merja Myllylahti

New Zealand’s news publishing merger back on the table

15 December 2019 By Dr. Merja Myllylahti

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