About This Blog

113 Articles since October 2018

INMA Researcher-in-Residence Greg Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In this blog Greg shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

Denník N publishes AI-generated illustration on its front page

06 February 2023 By Greg Piechota

Which paywall models are most popular and which are most effective?

05 February 2023 By Greg Piechota

News companies can maximise subscription value during economic downturn

23 January 2023 By Greg Piechota

What happened when we asked ChatGPT to develop a new product for Financial Times?

22 January 2023 By Greg Piechota

Webinar on generative AI takes INMA members into the future

18 January 2023 By Paula Felps

Top Viewed Readers First Initiative Blog Posts

Here’s what happens when ChatGPT analyses the New York Times’ landing page

09 January 2023 By Greg Piechota

Subscription marketing analytics should start small, involve humans

08 January 2023 By Greg Piechota

AI can help grow news subscriptions, says AI

14 December 2022 By Greg Piechota

Prediction: Digital subscriptions will further grow in 2023, albeit more slowly

13 December 2022 By Greg Piechota

Digital subscription growth continues despite news fatigue, world events

24 August 2022 By Paula Felps

3 ways to add value to a new subscription bundle

25 April 2022 By Greg Piechota

SWOT analyses details strengths, weaknesses of digital subscriptions

20 April 2022 By Greg Piechota

INMA research shows subscription best practices of fast-growing publishers

13 April 2022 By Jessica Spiegel

New framework helps publishers manage portfolio of e-mail newsletters

04 April 2022 By Greg Piechota

What are the benefits, risks of long trials?

03 April 2022 By Greg Piechota

INMA’s new Subscription Benchmark Service offers peer-to-peer data exchange

21 March 2022 By Greg Piechota

New INMA research reveals winning subscription strategies

20 March 2022 By Greg Piechota

News media publishers pitch the value of journalism during Ukraine invasion

14 March 2022 By Greg Piechota

Top European editors are writing letters to their subscribers about the war

13 March 2022 By Greg Piechota

High interest in news on Ukraine seen in search, traffic to media sites

10 March 2022 By Greg Piechota

Spike in demand for news amid the war in Europe creates “pandemic peak-like traffic”

01 March 2022 By Greg Piechota

Reader revenue experts discuss news subscription models for the next decade

15 December 2021 By Shelley Seale

Engaging, retaining light readers is key for reader revenue strategies

20 October 2021 By Shelley Seale

Audio is the new promising channel for daily briefings

04 October 2021 By Greg Piechota

Past print subscriptions predict future digital subscription opportunities

03 October 2021 By Greg Piechota

E-mailed newsletters are key to subscription success at FT, Funke Media

14 July 2021 By Michelle Palmer Jones

Research, case studies shed light on top subscriber retention tactics

05 May 2021 By Greg Piechota

Do you know when new subscribers cross the “Retention Point?”

04 May 2021 By Greg Piechota

“Sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

When choosing North Star goals, publishers should think beyond financial targets

11 March 2021 By Greg Piechota

INMA research: Onboarding is a missed opportunity with registered users

10 March 2021 By Greg Piechota

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